06/01/2018
Branding................What, Why, How?
Your brand lives in hearts and minds⦠Products have limited life cycles, but brandsāif managed wellālast forever.
Brand : A brand is a name, term, design, symbol, or any other feature that identifies one sellerās good or service as distinct from those of other sellersā (American Marketing Association).
Branding: āBranding is endowing products and services with the power of a brandā (Kotler & Keller, 2015)
Why do you need branding?
⢠A better brand means better marketing.
⢠Branding helps you stand out from the competition.
⢠Branding increases the value of your offering.
⢠Branding creates a human connection with your customers.
⢠Branding builds customer loyalty.
How can it be done?
Companies tend to use different tools to create and shape a brand. For example, branding can be achieved through:
⢠Advertising and Communications
⢠Product and packaging design
⢠In-store experience
⢠Pricing
⢠Sponsoring and partnerships
⢠The visual identity of the brand (logo, website and colors)
In very simple words, a product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image.
Wanna building the perfect brand identity of your company?
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