Artistry Digital

23/09/2016

Blue Ocean Strategy Brand Summit 2016 Keynote Speaker 02: Prahlad Kakar

Prahlad Kakar (born 24 March 1950 in Mumbai) is a leading Indian ad film director, best known for his work on the famous Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar. He is the founder and main director for Genesis Film Productions, one of India’s leading production houses, established in 1977.
He is renowned for his candid and outspoken nature. An avid scuba diver, in 1995 he set up ‘Lacadives’, a scuba-diving school, along with his wife Mitali Kakar at Kadmat Island, in collaboration with the Govt. of Lakshadweep.
Prahlad Kakar joined advertising in 1971, as an Accounts Executive at ASP (Delhi) and after a year, he was transferred to the company’s Bombay office. In 1972, he joined the renowned feature director, Shyam Benegal, as an Asst. Director for films such as Ankur, Manthan, and Bhumika.
After training under Shyam Benegal, Mandeep Kakkar and Ravi Uppor, Prahlad Kakar founded Genesis Film Productions in 1977. Today, Genesis Film Productions is considered to be one of the most highly regarded advertisement film making agencies in India.
Genesis Film Productions is also known for the short film “Bali” made in affiliation with the channel Star One. Prahlad Kakar is also known for his popular Ka*****ra ads.
In 1999,He was one of the few Indian Directors to direct international commercials for clients like Uni Levers and Pepsico in Burma, Vietnam, Pakistan, Bangladesh and the Asia Pacific Region.[10] He also started the speciality Tea House in Bombay,[11] the first of its kind in the country. In 2000 he received the prestigious Lifetime Achievement Award from IAAFA[12] for his contribution to Advertising and Film Art.

Prahlad Kakar, Key Note Speaker (Session 2) Prahlad Kakar (born 24 March 1950 in Mumbai) is a leading Indian ad film director, best known for his work on the famous Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar. He is the founder and main director for Genesis Film Productions, one o...

10/09/2016

Eid Mubarak.

10/09/2016

A brand is so powerful and influential. It's not a product, not a sign, not a logo. It's a gut feeling of a person towards a name. This feeling is created by the brand manager. A brand manager's perspectives, ideas and market insights are reflected in a brand's voice, tone, color, involvement and other architecture. With these identities a brand creates a feeling and communicates to its audience in the market.

Similarly a puppet master dresses his/her puppet, gives it a name, voice, personality, appearance and a story. And the puppet interacts with it's audience and sell a story like a brand manager does to its target group with his/her brand.

YOUR BRAND, YOUR PUPPET
Every manager must give his/her puppet the right direction, an effective creative route and take care of its success and failures.

10/09/2016

Messi - like brand shifts positioning, when the manager wants.

10/09/2016

Michael Phelps - like brand targets new segment, When the manager wants.

10/09/2016

Hulk - like brand wears a diaper, when the manager wants.

29/07/2016

Social media managers, take these branding rules to heart.

Although much of social media is uncharted territory, that doesn’t mean all brand managers should behave like pirates. To increase engagement, consider these guidelines—and tactics.

21/07/2016

Video marketing will be the battleground where Facebook and YouTube fight for Vietnamese marketers. Currently YouTube still lead the game, but Facebook, which enjoys more engagement on its videos and is constantly adding new functions as Facebook Live, which has been popularly adopted by local celebrities and influencers, may change the game.

The 21st century has been witnessing a swift turn in Vietnamese advertisers’ mindset, from functional, hygienic content toward emotions.

20/07/2016

The company also plans to improve ad experience for its Accelerated Mobile Page effort, also known as AMP.

19/07/2016

"A day will come (if it hasn't already) when someone will talk about your business online. It's better to participate in that conversation and communicate your value than to let your competitors do all the talking."

It's time to stop fearing trolls and irate customers. These tips will not only help you put out fires, but prevent them from starting.

10/04/2016

Client Education and Post-Launch Success http://alistapart.com/article/client-education-and-post-launch-success

Our jobs don’t end when we flip the switch at launch. It’s our responsibility, in fact, to follow through and make sure the tools we build are used to their fullest potential—by taking the time to educate and train our clients. Drew Thomas demonstrates how teaching our clients to understand, wield,…

04/04/2016

The After Effects Of The Mobile SEO Update And How To Fix It http://www.vandelaydesign.com/effect-mobile-seo-update-fix/

Here is a case study on the after effect on mobile SEO and what you can do to help fix your site if you aren't ranking how you would like to.