03/09/2024
Project Description: Rewild Play Therapy Logo Design
Client: Rewild Play Therapy
Industry: Psychotherapy / Play Therapy
Project: Brand Identity Development
Client Goals:
The client, Rewild Play Therapy, sought a logo that embodies the concept of 'rewilding'—returning to one's true, original self, akin to how nature returns to its original form. The goal was to create a logo that conveys authenticity, naturalness, grounding, and growth, appealing to both parents and schools. It needed to be professional, playful, and creative.
Design Requirements:
Colors: The client preferred earthy tones, specifically orange or dark yellows, with gray as a contrast.
Design Elements: The logo should have roots stemming from one of the letters, symbolizing grounding and connection to nature. Key concepts included earthy, nature, wild, and growth.
Style: Clean and simple, with minimal elements.
Font: Sans serif, but open to suggestions.
Usage: The logo would be used on business cards, invoices, the client's website, and social media platforms.
