05/02/2026
From product to brand ⚡
This project started without a name. HIERBAS SECRO 29 - Hierbas de campos came to us with a delicious product — but no brand, no positioning, no packaging vision.
That’s where the real work begins.
Before designing anything, we defined the foundations: what this product stands for, who it’s for, and how it should exist in a competitive spirits market.
The result is not just a label or a bottle. It’s a brand system — from naming and identity to packaging and visual language — built to grow with the business.
At HEROES, branding and packaging are never an afterthought.
They’re strategic tools.
This is the kind of work we do:
Helping brands stand out and be successful by translating brand strategy into brand & packaging design ⚡
More to come.
