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Nōma Brand Studio

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België
Menen
Nōma Brand Studio

Elevated branding for growing businesses Remote brand studio - Working with brands globally

19/08/2026

Meet Galene, a new brand identity currently in the making ✨

Galene is an upcoming holistic wellness practice centered around cupping, Reiki and intuitive readings.

The vision? Something serene, feminine and transformative, with a sense of softness, flow and quiet luxury.

We started the creative process with two moodboard directions, both translating that vision in their own way.

One light, soft and ethereal.
The other warmer, earthier and more grounded.

The moodboards are officially in chelseadooghe ‘s hands now, and next up is one of my favorite parts: turning the chosen direction into an actual brand.

Can’t wait to show you how this one comes to life 🤎

13/08/2026

A little behind the scenes of what actually happens after you choose your moodboard.

For COQUETTE | SPMU.BROWS.LASHES.SKINCARE.WAX we started with two completely different creative directions. She chose the more feminine one with that little pop of pink (which may or may not have been my favorite too).

From there, I turned the moodboard into her first full brand concept, logo direction, colors, typography, imagery and a first look at how everything could come together.

And this is only the first concept.

Next up: feedback, refinements and then bringing the full brand to life with all the final details, mockups, templates & everything she needs to actually use her new branding.

This part of the process will never get old. 🤎

03/08/2026

Maybe it’s because I’m a brand designer…

But I genuinely believe the smallest decisions often make the biggest difference.

Here are a few things I think are kinda chic. 🤎

28/07/2026

“I just need a logo”, I hear this quite often.

But a logo on its own won’t create the feeling you want people to have when they come across your business.

That’s what your brand identity is for.

25/07/2026

Some people say branding doesn’t really matter. Well, I disagree.

Branding has been influencing your decisions for years… you just didn’t realise it.

(And yes… I’ve done every single thing in this carousel too, oops.)

That’s why I know branding works.

Good branding isn’t just about looking pretty. It’s about creating a feeling people want to be part of. That’s what makes someone choose your business over another.

24/07/2026

New project, new obsession. 🎾🤎

I’m currently creating a brand identity for a luxury tennis club inspired by European resort culture.

Right now it’s all about gathering inspiration, exploring directions and seeing where the ideas take me.

Can’t wait to show you where this one goes.

03/07/2026

Starting a Brand Studio has been one of the hardest and most rewarding things I’ve ever done.

I wanted to share the parts people don’t usually talk about.

If you’re building something too, I hope this reminds you that you’re not the only one figuring it out as you go 🤎

01/07/2026

These thoughts always seem to find their way back into my brain.

Some happen while I’m designing. Others the moment I come across a brand and instantly think, “yep, that’s giving ChatGPT”.

28/06/2026

Here’s a little peek into my branding process.

People often think branding starts and ends with a beautiful logo. In reality, the logo is just one piece of the puzzle.

Before I even open Illustrator, I spend time getting to know your business. I research your industry, competitors, ideal audience and goals, so every design decision has a purpose.

I don’t just design what looks good, I design what makes sense for your brand. Every color, typeface and visual element is chosen intentionally to create a brand that not only feels like you, but also helps you stand out. 🤎

24/06/2026

Currently working on a new project for the amazing COQUETTE | SPMU.BROWS.LASHES.SKINCARE.WAX, a beauty salon that reached out to me for a rebrand. 🤎

After going through the brand questionnaire, a few things became very clear: she wants the salon to feel warm, luxurious and welcoming. More than anything, she wants her clients to leave feeling confident and beautiful.

The first step in my process is always creating moodboards. Based on the questionnaire, i developed two different directions.

Direction 1 combines rich chocolate browns with soft blush pinks. It feels feminine and playful, which ties in beautifully with the name “Coquette”, without becoming overly girly.

Direction 2 leans more into quiet luxury. Still warm and elegant, but with a calmer and more timeless feel.

Once the final direction is chosen, i’ll move on to the first logo concepts and start bringing the brand to life.

I’ll be sharing every step of this rebrand along the way, so stay tuned!! 💋

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