Studio AnnaP

Studio AnnaP UX/UI Designer, Fullstack Developer, Graphic Designer.

One of the collaborations I truly enjoy working on ✨For Optiek Matuszczak I designed these compact wallet-sized custo...
27/05/2026

One of the collaborations I truly enjoy working on ✨

For Optiek Matuszczak I designed these compact wallet-sized customer cards - fully aligned with the existing branding and visual identity.

The project included:
• layout & print design
• QR code integration
• print preparation
• material selection
• final printing & delivery

I also created custom illustrated graphic elements specifically for the brand, designed to be reusable across future materials and help maintain a cohesive, recognizable visual identity.

The goal was simple:
create something practical, elegant, durable, and easy for customers to keep in their wallet without losing readability or brand consistency.

The cards were printed on carefully selected material so they maintain high print quality while still allowing staff to write on them when needed.

Small print materials still matter.
Especially when every touchpoint shapes how people remember your brand.

And honestly?
I love projects where design has to work both visually and physically in real life ✨

Working with brands worldwide
[email protected]

Good design is not only about making things beautiful.It’s about making things understandable, usable, and accessible.Co...
26/05/2026

Good design is not only about making things beautiful.
It’s about making things understandable, usable, and accessible.

Contrast plays a huge role in how people experience interfaces, websites, and digital products.

It helps users instantly recognize:
• what matters most
• where to look first
• what is clickable
• what deserves attention

Without proper contrast, even the most visually “beautiful” interface can become frustrating, confusing, or inaccessible for many users.

Strong contrast improves:
• readability
• accessibility
• visual hierarchy
• usability
• focus and navigation

And accessibility is not only about compliance.
It’s about creating experiences more people can comfortably use.

As a UX/UI designer and accessibility specialist, I always try to balance aesthetics with clarity, usability, and inclusive design principles.

Because smart design should work for people - not against them.

Save this for your next project ✨

Print still matters - especially for brands built around real human experiences.For .be HealWave I designed a bilingua...
25/05/2026

Print still matters - especially for brands built around real human experiences.

For .be HealWave I designed a bilingual flyer promoting treatments such as:
• Kobido massage
• Access Bars
• Craniosacral therapy
• Shiatsu

The project included:
• flyer design
• custom background illustration
• print preparation
• production coordination
• delivery

The flyer was created in both Dutch and Polish to help the brand communicate naturally with different audiences in Belgium.

For wellness and holistic brands, visual communication should feel calm, soft, trustworthy, and aligned with the atmosphere clients experience in real life.

That’s why I always focus not only on aesthetics, but also on emotional perception and consistency across every touchpoint.

Working with businesses worldwide
[email protected]
https://studioannap.com

This project started with only three things:• a logo• typography• product photographyEverything else had to be built fro...
24/05/2026

This project started with only three things:
• a logo
• typography
• product photography

Everything else had to be built from scratch.

For this upcoming skincare e-commerce brand inspired by the calm landscapes of Oregon and the Pacific Northwest, I created the full visual direction - from the website layout to the palette, mood, and overall brand atmosphere.

During the research phase, I explored:
• premium skincare competitors
• editorial-inspired layouts
• customer perception
• organic luxury aesthetics
• and artistic references

I often search for palette inspiration in art history, and some of you may recognize this one already:

Vincent van Gogh’s Wheat Field with Cypresses became the foundation for the color direction behind this project.

The earthy greens, wheat yellows, and soft sky blues helped shape a calm, premium, nature-inspired online experience that matched the client’s products and brand vision.

Because good web design is not only about visuals.
It’s about creating a feeling people remember.

Working with brands worldwide
[email protected]

Some of the strongest color palettes already exist in art history.This palette was inspired by Wheat Field with Cypresse...
23/05/2026

Some of the strongest color palettes already exist in art history.

This palette was inspired by Wheat Field with Cypresses by Vincent van Gogh - blending earthy greens, golden wheat tones, soft sky blues, and muted natural neutrals into a palette that feels artistic, organic, and timeless.

Art can shape more than paintings.
It can shape branding, interiors, packaging, websites, and entire visual identities.

This combination works beautifully for brands that want to feel:
calm, premium, natural, and memorable.

Which artwork should I turn into a palette next?

Working with brands worldwide
[email protected]

Likes are great. But they’re not the goal.Good social media should help your brand become recognizable, trustworthy, and...
22/05/2026

Likes are great. But they’re not the goal.

Good social media should help your brand become recognizable, trustworthy, and memorable - not just “aesthetic.”

Even small businesses can build strong online presence when content is:
• strategic
• consistent
• visually clear
• aligned with the right audience

You don’t need millions of followers.
You need people who actually connect with your brand, remember it, and come back.

Design influences perception. Perception influences trust. Trust influences sales.

That’s why good content matters.

I create social media content, branding, and visuals for businesses worldwide - from small brands to growing companies.

Good design is not about filling every pixel.Sometimes the most powerful thing you can add… is space.White space helps u...
21/05/2026

Good design is not about filling every pixel.
Sometimes the most powerful thing you can add… is space.

White space helps users focus, understand hierarchy faster, and experience interfaces without visual overload.
It creates clarity, balance, elegance, and trust.

Minimal design is not "less design".
It’s intentional design.

One of the biggest mistakes in UI, branding, and social media design is trying to fit too much into one screen.

Give your content room to breathe.
Save this post for your next project ✨

What started as an idea turned into a book read by thousands of designers, creatives, and product professionals around t...
20/05/2026

What started as an idea turned into a book read by thousands of designers, creatives, and product professionals around the world.

"Beyond the Canvas: Metrics-Driven Product Design Strategy" explores the space where design meets business, data, usability, accessibility, experimentation, and real product impact.

Inside the book, I dive into topics such as:
• metrics-driven UX
• product strategy
• KPI thinking
• experimentation & A/B testing
• accessibility
• design systems
• OKRs & business alignment
• research and data fluency for designers

Seeing over 3000 copies sold worldwide still feels surreal.

The book is now available in 91 countries through platforms including:
Amazon, Kobo, Apple Books, bol.com, and many more.

Thank you to everyone who decided to read it, support it, recommend it, or become part of this journey. 🌍

Available worldwide.

📩 [email protected]
🌐 annap.be
🌐 studioannap.com

Some of the most beautiful color palettes already exist in art history.For this palette inspiration, I used tones inspir...
20/05/2026

Some of the most beautiful color palettes already exist in art history.

For this palette inspiration, I used tones inspired by Le Déjeuner sur l'herbe by Édouard Manet - combining muted greens, soft neutrals, warm earthy tones, and deep dark accents into a palette that feels timeless, elegant, and painterly.

Art can be an incredible source of inspiration for branding, interiors, packaging, websites, and visual identity design.
A strong palette is not only about aesthetics - it shapes emotion, atmosphere, and the way people experience a brand.

Save this palette for future inspiration and follow for more art-inspired color studies, branding inspiration, and curated visual direction.

Need a custom palette, branding, website, or visual identity for your business?
Let’s create something tailored to your brand.

[email protected] | annap.be | studioannap.com

Which artwork should I turn into a palette next?

Users rarely read everything word by word.They scan.They look for headings, keywords, buttons, visual cues, and anything...
19/05/2026

Users rarely read everything word by word.

They scan.

They look for headings, keywords, buttons, visual cues, and anything that helps them decide:
“Is this for me?”
“What should I do next?”
“Can I trust this?”

That’s why good design is not only about aesthetics.
It’s about structure.

When I design websites, social media posts, landing pages, or interfaces, I always think about:

- clear headlines
- short sections
- strong visual hierarchy
- easy-to-find actions
- spacing that gives content room to breathe
- layouts that guide the eye naturally

Because when information is easy to scan, it becomes easier to understand.

And when it’s easier to understand, it’s easier to act.

Adres

Sint-Niklaas

Website

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