Updata One, 117 Hristo Botev Street, Sofia (2026)

04/06/2026

Words are our most powerful tools, but in the rush of our fast-paced daily work, they can easily lose their magic. ✨

To wrap up our May 24th campaign—dedicated to putting the true meaning back into words and celebrating their hidden beauty—we decided to invite true masters of language into the office.

We hosted a very special hybrid event with bestselling author Viktoriya Beshlijska. The conversation was brilliantly moderated by Marin Troshanov, who perfectly bridges the gap between the tech industry and the literary world as a published author himself. Whether joining live in the office or streaming from home, our team was captivated by the insights shared on creativity, the writing process, and the power of keeping still in a world moving at the speed of light.

Naturally, we couldn’t ignore the elephant in the room: the use of AI in our work life, our daily routines, and, of course, writing. As Marin pointed out—in tech today, if you don't use AI, you are often considered left behind, "falling overboard." In literature, however, it is the exact opposite; authors must steer clear of AI to preserve their authenticity. Navigating that balance is tough, but Viktoriya shared a very simple answer, yet one we so often forget:

"AI is here to give us answers. Art is not meant to give you answers. Art is meant to ask the question."

Thank you to everyone who joined us in the office and online, and a special thank you to Viktoriya and Marin for sharing their time and talent with us!

21/05/2026

At Updata One, language is more than just a tool—it is a source of admiration, a lesson in humility, and a beautiful reminder of the world's rich diversity. To conclude our May 24th series, we are sharing the words that represent pure aesthetic joy and sacred admiration.

🌸 Виолетка (Bulgarian) — Shared by Jana Milosheva
For Jana, the word "Виолетка" (derived from the Latin viola and French violette) is a beautiful combination of sights, smells, and sounds. It represents her favorite color and scent, and carries a lifelong personal dream of carrying the name.

🌸 Sincere (English) — Shared by Gergana Hristova
Gergana was struck by this word while listening to an interview. Despite knowing English well, she was shocked to realize she had to open the dictionary to double-check its meaning, having forgotten its untainted beauty. From the Latin sincērus (pure, clean, or genuine), it stands as a reminder of being completely free of deceit.

🌸 Прекрасен (Bulgarian) — Shared by Gergana Hristova
This word literally translates as "too beautiful," yet Gergana notices with a trace of sadness that it is fading from everyday use. She believes that we urgently need to pause and allow ourselves to experience this state of mind. "I have not heard many people use it recently which is a shame".

🌸 Обожание (Bulgarian) — Shared by Siyana Vacheva
Rooted in the Bulgarian word for "God" (бог), this term denotes a supreme, almost worshipful form of reverence. For Siyana, this word is deeply intertwined with the literary world of Yordan Yovkov and his recurring idea of the sacred goodness inherent in human nature.

🌸 Мир (Russian) — Shared by Nikol Haytova

For Nikol, "Мир" perfectly represents the profound multifacetedness of Russian language. The word stands as a powerful insistence that "world" and "peace" belong together. "I believe this word is particularly relevant today. It feels urgent," Nikol shares.

📖 With this beautiful and very timely reminder, we conclude our series inspired by and created in honor of May 24th. Thank you for following our journey! What's the one word that made YOU fall in love with language? Share it in the comments below!

18/05/2026

Our celebration of language takes a delightfully unexpected turn today. So far, our teammates shared some deeply moving stories—but they’ve also reminded us that language is a landscape full of amazing coincidences, and humorous quirks. Like “son shon zhmo"…

🔍 Sans changement (French) — Shared by Todor Kiriakov Like all Bulgarian millennials stuck at home on long and rainy afternoons, Todor heard the phrase that sounded like "son shon zhmo" every day. It was repeated over and over during the multi-lingual radio updates on the Danube water levels. While it means simply "no change," to Todor and his generation, it will forever represent the sound of foreign language, puzzling, funny, and alluring.

🔍 사과 (Korean) — Shared by Gabriela Lazarova
Gabriela fell in love with how Korean sounds over 20 years ago when she watched her first Korean film: "At the beginning, I was really confused when characters kept offering apples along with their apologies," she explains. Driven to do some research, she uncovered a brilliant homonym. In Korean, the word for "apple" and the noun for "apology" are both written and pronounced exactly the same: 사과 (sa-gwa).

🔍 Дънгалеци (Bulgarian) — Shared by Roslava Stoyanova A rare, beautiful dialect word from the Rhodopes, "Дънгалеци" refers to the bells placed on livestock. Roslava's story dates back to an unforgettable evening in the Rhodopi mountains when she was 18. "It's actually related to a phrase 'да си раздрънкам дънгалеците'.

🔍 Αλήθεια (Greek) — Shared by Irina Zhivkova For Irina, who became fluent in Greek, her deep appreciation for "truth" was spark-ignited not just by what the word represents, but by its pure musicality. "Pronounced a'li.ei.a, it has a distinct, beautiful melody that flows effortlessly," she shares. I

🔍 Офлянквам се (Bulgarian) — Shared by Teodora Belezhkova This highly expressive, colloquial Bulgarian verb describes the relatable art of avoiding doing what you are actually supposed to do—usually by wasting time or endlessly making excuses. To Teodora, this is the ultimate "story of my life."

👉 Next up: We conclude our series with a final celebration of pure beauty and adoratio. Stay tuned! 😉

15/05/2026

Our journey into the beauty of language continues. Since we launched our series for the Bulgarian holiday of culture and language, we’ve been exploring the meaning of the favoritie words of our team mates beyond their literal translations. Today, we dive into the vocabulary of the heart - a collection of words that capture our deepest connections and the longings that often transcend simple translation.

❤️ Sensizlik (Turkish) — Shared by Mirsen Fehratovic
It’s about the emotional state of longing and incompleteness of life without a specific person. “While talking to a friend about how moving to Turkey had enriched my life with many new experiences, I also expressed that I always felt a void because the person I wanted to share those moments with wasn’t there. That’s when she introduced me to the word that perfectly described my emotional state at that time”, Mirsen shares.

❤️ Пяшчота (Belarusian) — Shared by Valeria Lopez
For Valeria, there is no word that captures the intimacy of care quite like the Belarusian "Pyashchota." It means "tenderness," but it feels softer and more personal. It's about care, warmth, and those quiet moments when you feel close to someone. "It’s one of the first words that made me see the beauty of Belarusian," she reflects.

❤️ Кохай (Ukrainian) — Shared by Mariya Cherneva
Mariya’s love for Ukrainian music led her to a fascinating linguistic discovery: across Slavic languages, we have different words for love depending on its nature. She found that "кохаю" is rooted in the concept of touching (like "докосвам" in Bulgarian). It represents "love through touching or from touching to love."Обич" seems to come from "обикновено, обичай", or in other words, love through getting used to/accustoming to something. The Polish "milosc" ("love") and "milowac" ("cherish"), together with the Bulgarian "милвам", seem to indicate love through caress, or from cherishing to love.

❤️ Mehsoos (Urdu) — Shared by Umair Habib
Umair first understood the weight of this word while reading a ghazal by Faiz Ahmed Faiz. In English, we might say "say what you feel," but in Urdu, "Mehsoos karo" is an invitation to feel in a way that precedes actual words. It is an intuition, a sensation, and a presence all at once. "No English word quite carries that melody," Umair notes. "It's soft, heavy, and exact all at once."

❤️ Милея (Bulgarian) — Shared by Ganime Ilyaz
"Милея" is a word that carries the weight of nostalgia and a deep, almost painful desire for what we love. For Ganime, it is the story of her life, connecting her to the millions of Bulgarians who live abroad. She associates it with her childhood and her father, who worked his whole life as a truck driver. "It describes that feeling of desiring something so much that you feel pain, nostalgia, and truly love," she shares.

👉 Next up: Surprising roots and the quirks of daily life that only language can explain.

11/05/2026

Last week, we launched our series in honor of the Bulgarian holiday of culture and language - we asked our people to share their favorite words , from concepts that can hardly be grasped in words to phrases that drive deep emotion, and the contributions did not disappoint. Today, we’re excited to share those focused on the Art of Living—vibrant and colorful collection that surely inspire us to live our lives a little better.

✨ Dolce far niente (Italian) — Shared by Desislava Petrova
For Desislava, this is more than a phrase; it’s an action and inaction that sums up an entire culture. She discovered it back in university, and it felt priceless—the realization that life isn't just work, ceaseless tasks, and battles. "For someone who is constantly on the run, it felt like I was wasting my precious time on Earth," she admits. Ever since, she’s been trying to embrace this mindset: slow down, appreciate what you have, eat your pizza, and live your life.

✨ Siesta (Spanish) — Shared by Mariya Hantova
Mariya fell in love with the phonetics of this word long before she spoke Spanish—the way the voiceless consonants pair with open vowels makes it "genuinely pleasant-sounding." But the beauty lies in the concept: a window where relaxation brings people together while "Mother Nature takes over with its powerful forces." To her, it carries a unique nuance of experience that a simple "nap" just can't catch.

✨ Айляк (Bulgarian) — Shared by Teodora Belezhkova
This Plovdiv slang, borrowed from Turkish, is a badge of honor for anyone who knows how to live unhurriedly. Teodora notes how the word has evolved into a culturally positive philosophy of enjoying idleness in a laid-back way. It’s about doing things without stress or pressure. As she puts it: "Isn't that what we all need?"

✨ Wabi-sabi (Japanese) — Shared by Teodora Belezhkova
Finding beauty in imperfection is a lesson in self-love. Teodora is drawn to the way this concept appreciates the natural aging of objects—cracks, patina, and asymmetry. It’s a quiet, modest beauty that asks: "Who is perfect after all?" It reminds us to love our own scars and find the quiet beauty in others'.

✨ Émerveillement (French) — Shared by Teodora Belezhkova
This goes beyond being impressed; it’s an emotional uplift, a sense of enchantment. For Teodora, it’s the word that best explains the peace of sitting alone by the sea. It is a "gentle, absorbing, and almost childlike awe" triggered by nature, art, or a moment that feels truly magical.

👉 Next up: We dive into the vocabulary of the heart ❤️ . Stay tuned.

07/05/2026

We work with more than 50 languages every single day, but despite the data and the deadlines, we have never lost our sense of awe for the magic behind them. We asked our team to share the words that started it all—the "sparks" that revealed a hidden beauty or a truth that brought them back to their center.

For our first edition, we start with words that define our resilience and the hidden places we call home.

🌟 Sisu (Finnish) — Shared by Rositsa Shishkova
Sisu is the Finnish concept of guts, inner strength, and the determination to keep going when things feel impossible. For Rositsa, it represents the courage it took to leave everything behind and build a life from scratch in an unknown place.

🌟 Utepils (Norwegian) — Shared by Tsveta Asenova
This Norwegian term refers to the first beer enjoyed outdoors in the sunshine after a long winter, literally "outdoors lager". Tsveta fell in love with it because it perfectly described the experience of embracing Northern beauty after the long cold months.

🌟 smultronställe (Swedish) — Shared by Devora Kotseva
Literally meaning a "place where wild strawberries grow," it figuratively refers to a secret, special place you treasure. Devora treats it as a "hidden pearl"—a reminder to return to the places, moments, or time periods that bring us joy and calmness.

🌟 Ojalá (Spanish) — Shared by Sara Merino
A word meaning "I hope" or "I wish," originally derived from the Arabic "insha'Allah". For Sara, it’s a beautiful balance of desire and acceptance: "hoping for something to happen in the future and, at the same time, surrendering to whatever fate might bring".

🌟 Виждам (Bulgarian) — Shared by Irina Zhivkova
It means "I see," but its depth lies in an ancient Indo-European root shared with the word "wisdom". Irina loves it as a reminder of the "hidden threads that bind seemingly unrelated cultures together," showing that the act of seeing and the state of being wise are intertwined.

📖 This series is created in honor of May 24th, the Bulgarian holiday of literature and culture.

👉 Next up: A celebration of the art of living via concepts some languages somehow managed to capture perfectly. Stay tuned! 😉

17/04/2026

In 2025, the Updata One community came together to contribute a total of 46,810 BGN toward initiatives that drive education, inclusion, and human potential. ❤️

But this post is not about the numbers; it's about the people who stand behind them. It’s an acknowledgment that when we stand together and take the lead, the impossible becomes possible and change (for good) is inevitable.

From funding summer sports camps for children with special needs at the Sambo club to our team hiking, running, and biking nearly 40,000 km to help people with disabilities experience the outdoors - every BGN raised carries the personal passion and effort of our team.

Read more about our 2025 journey and the stories that moved us: 👇 https://updata.one/beyond-the-data-the-human-impact-of-updata-ones-2025-csr-journey/

06/04/2026

Does a big data and tech company belong on TikTok? 🤔
At Updata One, we don't just follow trends - we analyse them. We sat down with two of our experts for an honest, generational debate:

🚀 Team Gen Z: Viktoriya Ikonomova argues that if you're not there, you're missing the point (and the talent pool). For her, authenticity and relevance are the new professional currency.
⚖️ Team Millennial: Tsvetelina Gocheva counters with strategic caution, highlighting the real "cringe factor" of corporate trend-jumping and the challenge of forcing authenticity.

The Verdict? We reached a surprising common ground. We should be using every tool in our toolbox to connect with young talent, but mindfulness is everything. Authenticity isn't a strategy - it's a requirement.

👇 Read the full debate on our blog and tell us what you think: Do big companies belong on TikTok?
https://updata.one/the-tiktok-debate-is-short-form-video-the-future-of-hiring-or-a-corporate-cringe-fest/

31/03/2026

To close out our month-long celebration of the Women Who Inspire at Updata One, we went back to the source. We asked the nominees a simple question: How do you define "Women" in just three words? The answers were as diverse as the women themselves - ranging from power to care, from beauty to multifunctionality. While their words were different, they pointed toward a single, undeniable reality that we’ve witnessed all month: Women inspire.

Through the lens, we’ve seen that when these women give their wisdom, their resilience, and their heart, the entire community gains the momentum to reach higher.

The ripple doesn't end here. March is closing, but the impact of these beautiful, inspiring ladies continues every day in our offices and through our screens. Thank you to everyone who nominated a colleague and helped us turn private appreciation into a wave of inspiration.

Watch the video to hear their words. ✨

Thank you for the inspiration: Anna Tsenova, Desislava Petrova, Desislava Belcheva, Sanya Hozjan, Viktoriya Ikonomova, Maria Mincheva, Stela Pacheva, Yolina Petrova, PhD

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