Notan Studio

Name: Notan Studio
Address: R. Drive Renato Paes de Barros 778, conj 111 Itaim Bibi, São Paulo, SP, 04530001, BR
Telephone: +5511982581212
Price range: $$

Award winning animation, illustration and 3D image creation studio.

02/06/2026

Ever wondered how much work goes into a CG tennis ball? 🎾

Here's a quick look at the process behind our animation for + —from lookdev and fur grooming to animation, motion graphics, playblasts, and final renders.

Creative Director:
Executive Producer:
Account Manager:
Project Manager: Vinicios dos Anjos
LookDev: , , ,
Animation:
Motion Graphics: ,
Post-production Supervisor:
Agency: .ag

29/05/2026

Before the water simulations, before the caustics, before the final composites — there was the photoshoot.

Captured by photographer , these images became the foundation of the entire visual campaign. Every pose, expression, and lighting setup was carefully crafted on set before being transformed through retouching, projected light effects, and 3D water simulations.

This is a behind-the-scenes look at where the process began. 📸💧

Creative Director:
Executive Producer:
Account Manager:
Project Manager:
LookDev:  and
Retouch:  and
Post-production:  and

Photographer:
Art Director:
Agency:
Client: .energy

26/05/2026

Another experiment from Notan AI Labs.

This one was about combining some of the hardest elements to control in a film: a seamless loop, complex camera movement, choreography, precise timing, and dynamic lighting — and testing how far we could push control over all of it using AI. The goal was to create a scene that would be extremely difficult (and expensive) to reproduce with traditional techniques, using AI not just as a visual tool, but as a filmmaking and exploration process. To achieve the continuous skate loop, we needed a very high level of control over the generation process.

We used Seedance Motion Control together with a full 3D animation blockout. From the playblast, we generated the final scenes while maintaining consistency in movement, camera, and rhythm across the loop.

More than simply “generating images,” the focus was understanding how to direct AI.

22/05/2026

Recently, we were on set alongside the team, overseeing the shoot and assisting throughout the production process.

Every decision made on set was carefully planned to ensure the filmed material would integrate seamlessly with what would later be built in post-production.

Stay tuned!

19/05/2026

Working from real photography by , we started with careful skin retouching on each athlete — preparing a clean, precise base for the effects to follow.

From there, we layered caustics in post: water light patterns projected directly onto skin and clothing, refracting light as if the athletes exist beneath the surface. On top of that, we rendered 3D water waves and distortion simulations — warping the silhouettes and adding the physical sensation of water invading the frame.

The two techniques were then combined in Photoshop with precise masking on each figure, blending the real and the digital into a single cohesive image.

Water doesn't just surround these athletes — it becomes part of them.

The result: light bends, refracts, and moves as if the athletes are submerged in motion.

Creative Director:
Executive Producer:
Account Manager:
Project Manager:
LookDev: and
Retouch: and
Post-production: and

Photographer:
Art Director:
Agency:
Client: .energy

13/05/2026

From raw generation to final cut. Here's what's in between.

After Hours is an original short film produced entirely with Generative AI — so none of it was filmed.

But AI-generated footage is just raw material. Each shot started as output from prompts and reference images, across dozens of iterations before we had something worth working with.
From there, it went through cleanup — removing artifacts, fixing frame inconsistencies, masking out what the AI couldn't hold stable. Then post effects to unify the visual texture: grain, chromatic aberration, the things that make footage feel intentional rather than synthetic. Color grading to balance every shot into a single cohesive piece.And finally, the transitions — match cuts and effects that give the edit its rhythm.

The side-by-sides show exactly that gap. From what the AI delivers to what actually makes the cut.

11/05/2026

Some still frames from After Hours.

Late nights, fast cars, neon lights and a film built somewhere between instinct and experimentation.

Created by Notan AI Labs

08/05/2026

AI can generate images, but transforming them into a film is still a deeply hands-on process.

This is a glimpse into the post-production timeline behind After Hours — where generated imagery meets editing, compositing, sound, color, pacing, and countless manual adjustments to shape the final vision.

Visit www.notan.com.br

06/05/2026

“Notan” is a Japanese concept about the balance between light and dark, positive and negative space. The harmony created through contrast.

That idea became the foundation of After Hours.

The film was born after an entire night spent editing, refining and rebuilding shots. Even with AI transforming the creative process, the title reflects something we felt deeply during production: behind every new tool, there are still long nights, human decisions, intuition, mistakes, and countless manual adjustments.

In the final sequence, the protagonist races against a black version of his own car, a visual representation of this duality. Human versus machine. Traditional craft versus AI-generated workflows. Control versus unpredictability.

Through our AI Labs initiative, we’ve been exploring how AI can expand creativity across the entire production pipeline. Not as a replacement for creativity, but as a new creative partner.

Sometimes, the best ideas emerge exactly after hours.

Credits
Creative Director:
Executive Producer:
Account Manager: Sté
Project Manager: Vinicios dos Anjos
Art Direction: ,
AI Artist: ,
Compositing Artist:
Color Grading and Editing:
Post-production Supervisor:

04/05/2026

A few months ago, we launched Notan AI Labs, an initiative to integrate AI not only into image and film production but across the entire professional pipeline, enhancing processes, management, and communication.

In 16 years of Notan, it has always been frustrating to find the ideal management tool. Each one solves only part of the problem, with no integration between them, resulting in multiple subscriptions, logins, and a fragmented workflow.

The solution was to build our own tool: Pipeline Manager, developed with the help of Claude AI. It centralizes budgets, schedules, assets, team management, files, previews, feedback, internal chat, and even the archive of nearly 1,000 completed projects.

It has been a game-changer and this is just the beginning!
We’ll keep sharing more tools from our AI Labs, because the possibilities seems endless!

www.notan.com.br

Endereço

R. Drive Renato Paes De Barros 778, Conj 111 Itaim Bibi
São Paulo, SP
04530001

Telefone

+5511982581212

Site

http://www.notan.com.br/

Notificações

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