Azorus CRM

Azorus CRM Azorus CRM is a purpose-built higher education CRM platform trusted by universities across the UK, Europe, and North America.

With over 20 years of expertise and more than 25 million students supported, we are leaders in Higher Education CRM.

Azorus CRM is now integrated with Osiris in the Netherlands!Azorus CRM is proud to announce the successful completion of...
05/12/2026

Azorus CRM is now integrated with Osiris in the Netherlands!

Azorus CRM is proud to announce the successful completion of its integration with Utrecht University’s (UU) Student Information System, Osiris. Developed in close collaboration with the university, the integration is now live and fully operational in production. Osiris, developed by CACI bv, is the leading Student Information System (SIS) for higher education in the Netherlands. It is used by over half of all higher education institutions and students in the Netherlands.

What does this mean for Utrecht University?
• The new integration provides a seamless daily sync of student application data directly into Azorus CRM.
• The CRM system has powerful segmentation and filtering capabilities, allowing university admins to easily reach prospective students and applicants with the right message at the right time.
• Utilising the unique CRM User Journeys in the system, key application milestones are tracked through defined statuses. This provides precise targeting, improves the relevance and timeliness of communications, and offers clear visibility into each applicant’s progression.
• The integration is designed with flexibility and ease of maintenance in mind. Data fields can be added or removed as needed, and transfer frequency can be adjusted, from hourly to daily or weekly, allowing UU to adapt quickly as requirements evolve.

An ‘out-of-the-box’ integration for Dutch universities

Because the integration has been standardised, any institution using Osiris can deploy it rapidly, whether they are looking to add a CRM system for the first time or replace a system that currently lacks an Osiris connection. The Azorus CRM system supports both API-based connectivity for real-time data exchange and SFTP-based transfers for secure, scheduled file delivery.

What’s next?

With the Osiris integration now in place, Azorus CRM can easily incorporate multiple additional data sources. This integration lays the groundwork to extend the CRM system’s capabilities and deliver more connected, personalised experiences for prospective students and applicants, as well as for current students and other key audiences important to the institution.

Introducing Azorus Client Community (ACC) Events We are very pleased to announce a brand-new initiative designed to brin...
05/12/2026

Introducing Azorus Client Community (ACC) Events

We are very pleased to announce a brand-new initiative designed to bring our clients even closer together, and closer to the insights that matter most. The new ACC Events are focused, peer-led gatherings where Azorus clients can connect, share experiences, and walk away with practical, real-world best practices they can act on immediately.

How it works:
- Two short presentations from Azorus CRM clients to set the stage
- Open, structured discussion among clients - what works, what doesn't, best practices, and actions worth taking
- A focused topic to keep the conversation sharp and valuable

Today we kicked off with a UK-centred event on Clearing (one of the most critical and fast-moving periods in the academic calendar) and it was a great success!

Anyone who has attended one of our annual User Groups knows what happens when clients get together... the candid conversations, the shared questions, the unexpected solutions. Today was no different. :)

ACC Events are how we are going to make that special 'magic' happen more often!

Azorus CRM reaffirms its role as a trusted CRM partner for UK and EU universities. Nearly two decades of experience supp...
04/08/2026

Azorus CRM reaffirms its role as a trusted CRM partner for UK and EU universities.

Nearly two decades of experience supporting UK & European institutions with a compliance led, sector-focused approach.

Growing concerns about data sovereignty laws are prompting governments and organisations across the UK and Europe to take a closer look at their technology partnerships, including where their providers are based and where their data is stored. Azorus CRM has supported UK and European higher education institutions for nearly twenty years, offering a stable, compliant, and trusted alternative, backed by Canada's strong data protection framework and its regulatory alignment with both the UK and EU.

Headquartered in Canada, with established offices in the UK and the EU, Azorus CRM has operated in the European higher education sector for nearly 20 years. Throughout this time, the company has worked closely with universities to support student recruitment, admissions as well as current students in a manner aligned with applicable UK and EU regulatory frameworks. The company's clients span some of Europe's most respected institutions, among them Uppsala University and Lund University in Sweden, Utrecht University and the University of Groningen in the Netherlands, and the University of Zurich in Switzerland, as well as many others.

A Canadian-Based Alternative with a Strong European Presence

Unlike enterprise CRM providers serving multiple industries, Azorus focuses exclusively on higher education. This sector-led approach has enabled the company to build deep operational expertise within UK and European student recruitment and admissions environments. Because Azorus CRM works exclusively with higher education institutions, we have placed a priority on being a data-first organisation, placing accurate, secure, GDPR compliant student data at the centre of every workflow and decision.

Canada holds adequacy status with both the European Union and the United Kingdom under GDPR, meaning personal data can flow from the EU and UK to Canada without any concern. Further reinforcing this special status, Canada and the EU launched negotiations for a new EU-Canada Digital Trade Agreement (DTA) on 6 March 2026, signaling a shared commitment to secure, transparent, and rules-based digital trade between like-minded partners.

"Universities are rightly focused on transparency, accountability, and jurisdictional clarity when selecting technology partners. As a Canadian-based provider with an established European presence, we have been supporting these requirements for nearly two decades, and we remain committed to doing so.”
Stephen MacDonald - CEO Azorus

Compliance Aware and Institution Led

Azorus CRM has been developed specifically to manage millions of data subjects across the EU and the UK to ensure their rights are respected and can be exercised correctly. This impacts not only features, but also training, development, data processing, policy management, and data retention.

This week we held our annual UK User Group, hosted by our long-term client, the University of Leicester. A big thank you...
11/27/2025

This week we held our annual UK User Group, hosted by our long-term client, the University of Leicester. A big thank you to the Leicester team for welcoming us once again and helping make the day such a success. Our annual User Group meetings always provide valuable client input, ensuring our product roadmap aligns with what universities actually need.

It was fantastic to see so many of our UK clients in one room, our largest turnout yet, with really great discussions, engaging PechaKucha sessions, and plenty of ideas shared around innovation and the future of student engagement.

We also had the pleasure of marking a special milestone: Richard Scothern’s 10-year anniversary with Azorus. Richard has been instrumental in supporting our clients and helping shape our exceptional reputation in the higher education sector. Congratulations and thank you Richard, on an incredible ten years!

And of course, a big thank you to everyone who joined us yesterday and at the social on Tuesday evening. We’re already looking ahead to next year, but not before our European User Group in January, kindly being hosted by Lund University in Sweden.

We’re thrilled to be heading to the University of Groningen in the Netherlands this week for our annual EU User Group. F...
01/20/2025

We’re thrilled to be heading to the University of Groningen in the Netherlands this week for our annual EU User Group. Following the success of our UK User Group hosted by the University of Warwick at the end of 2024, we are excited to reconnect with all our EU clients. This event provides a fantastic opportunity to reflect on our shared achievements over the past year and, more importantly, to discuss the exciting new initiatives we have planned for 2025. We’re looking forward to seeing everyone at the User Group Social on Wednesday before diving into the main sessions on Thursday!

We are happy to be exhibiting at the   annual conference this year. Come meet us at stand C72! Looking forward to seeing...
09/09/2024

We are happy to be exhibiting at the annual conference this year. Come meet us at stand C72! Looking forward to seeing many of our clients and making new connections too. See you in Toulouse!

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The Liverpool Institute for Performing Arts (LIPA) has successfully implemented the Azorus CRM system in only five weeks...
09/03/2024

The Liverpool Institute for Performing Arts (LIPA) has successfully implemented the Azorus CRM system in only five weeks, shattering the common perception that deploying a CRM system in higher education is a lengthy and costly process. Within just five weeks from the initial implementation meeting, Azorus delivered a fully operational live site for the world-renowned institution.
Rob Ellis, Head of Marketing at LIPA, expressed his enthusiasm about the swift deployment and the immediate benefits the CRM system is delivering. "With Azorus only being live for a week, we're already seeing a significant impact. We are now able to empower our prospects to manage their data and event bookings themselves, which has drastically reduced email traffic. The intuitive interface and customisable branding have allowed us to efficiently migrate from multiple legacy systems into one central hub. We're excited to continue to unleash Azorus’ functionality in the coming months."
The rapid implementation and early success at LIPA underscore Azorus’ commitment to providing higher education institutions with powerful, user-friendly CRM solutions that streamline processes and enhance the overall experience for both staff and prospective students.

It's so impressive to see some of our clients using our system in ways that we never thought of or even could imagine. T...
05/28/2024

It's so impressive to see some of our clients using our system in ways that we never thought of or even could imagine. Take for instance this particular project at the University of Warwick, The National Scientific Thinking Challenge. Richard Harrison, Digital Platform and Channel Manager talked about it when we asked him a question about our product. It’s such an inspirational project! We are most happy that we were able to help them scale it to the level it is now at.

Richard, what is a problem that you have solved creatively using Azorus, that perhaps you did not know you could?
"A non-student recruitment project I’m particularly proud of is the National Scientific Thinking Challenge. This is a project to allow schools to anonymously enter pupils for an online science challenge which ranks them along with other pupils across state and public schools, giving them the opportunity to demonstrate they are in the top 10% despite their academic and social backgrounds. Thanks to the flexibility of Azorus, we use the system to promote, register and record scores, then we generate tens of thousands of personalized PDF certificates to automatically send to teachers, a task that was wholly manual and incredibly time consuming a couple of years ago. This year we’ve increased from an original 2,000 pupils to an expected 28,000 and this incredible result would not have been possible without Azorus."

Azorus CRM expands to Sweden! We are very pleased to announce that we are live at our first client in Sweden, Uppsala Un...
05/19/2023

Azorus CRM expands to Sweden!
We are very pleased to announce that we are live at our first client in Sweden, Uppsala University! And that includes our integration with NyA, the Swedish central student admissions system.
Our software engineers purpose-built the integration to NyAOpen and it went into production earlier this month. This unique integration will enable Uppsala University to provide a better experience for prospective students and applicants on their journey to enrolment.
Our Client Care Manager Richard Scothern visited the team at Uppsala recently to help them with training and set up. It was a most enjoyable experience for all.
We feel very fortunate to be able to partner with Uppsala University, one of the finest universities in Sweden and among the top 100 in the world.
We look forward to building a long-lasting relationship with the fantastic team there, ensuring their new student recruitment CRM experience will be an easy and successful one.
https://www.azorus.com/uppsala-university-spotlight-2023

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