04/06/2026
Most businesses do not have a visibility problem here.
They have an ownership problem.
The commercial middle, the layer between customer agreement and cash, is where pricing, approvals, contracts, and billing either work as a governed system… or quietly create drag, leakage, and risk.
That issue mattered before.
AI is about to make it much harder to ignore.
In the latest edition of Executive Conversations, Daniel Kube explores why the commercial middle has become a board-level issue and why leadership teams need to think differently about ownership, agility, and revenue integrity.
Inside the issue:
✅ why profit often leaks before leadership teams see it
✅ why operational drag turns into strategic risk
✅ why AI raises the cost of delay
✅ why the real issue is often ownership, not effort
✅ and the 5 questions leadership teams should be asking now
If your business is navigating growth, complexity, or change, this is a conversation worth having.
Read the full issue here:
Executive Conversations #19 - https://www.linkedin.com/newsletters/executive-conversations-7315798750172438528/?utm_source=linkedin&utm_medium=organic_post&utm_campaign=executive_conversations&utm_content=servicepath_subscribe_comment&utm_term=issue_19
And if you want more perspectives like this, subscribe to Executive Conversations for practical perspectives, podcast conversations, and executive insight on commercial complexity, growth, AI, and the operating realities shaping modern B2B leadership.
I host candid monthly talks with senior execs on CPQ, AI & digital transformation to drive revenue growth.