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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm

Cali & Co. Creative, Calgary, AB (2026)

06/07/2022

Oh hey guys! There are a lot of new faces around here and since my content has shifted a bit lately, I thought I'd do a little re-intro!

I'm Cali, owner of Cali & Co Creative, mom to Ruby and wife to Tyran. ✌️

We recently packed up our lives in Canada and moved abroad to start a new adventure, living in Saudi Arabia, and so far we are as happy as clams about it!

This page used to be all personal, then shifted to mostly branding. Moving forward I plan to bring you guys along for the ride out here in the Middle East with sprinkles of travel, motherhood, design content, and bits of everything in between.

If you're new around here, welcome! If you're a longtime friend, thanks for sticking with me while my content evolves with my life. I'm so happy you're here. 🤍

If you're interested in working with our team, be sure to subscribe to my newsletter where I'll be sending out an update as soon as our doors reopen. And if you're curious about our current adventure or just have questions in general, drop them below in the comments! 👇🥰

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02/28/2022

Happy launch day 🍾

A few months back we had the pleasure of partnering up with to help them navigate their rebrand.

There was so much self discovery that took place and we worked closely with their team to get clarity and confidence in who they are and how they want to show up in the world.

From there we developed their new brand name and design and we couldn’t be more thrilled with how it all came together.

Furthermore we are so excited for their business as they step into this exciting new chapter with a brand that they feel proud of and a clear vision of where they are going.

Special shout out to .co who worked her magic and absolutely nailed their new website! And .from.maria as well who created such perfect site copy!

When a handful of female business owners come together, magic happens. ✨

02/04/2022

Announcement time!

Ok guys, I've been teasing for months that something big has been going on behind the scenes over here and I've kept you in the dark long enough.

Cali & Co is moving!
Across. The. World.

My family and I have always wanted to live abroad. Luckily for me I've created a business I can take anywhere, so when a career opportunity for my husband came up in SAUDI ARABIA we had to jump on it.

It's been a long and tedious process sorting out the logistics of making it work, but we're so excited to embark on this adventure!

What does this mean for Cali & Co? Well, not much logistically. We'll be closing shop for a little bit while we move and get adjusted, but after that it will be business as usual. HOWEVER, I have no doubt that my inspiration as a designer is going to flourish so much throughout this journey and I can't wait to bring you guys along for the ride. 🐫🇸🇦 🌎

11/01/2021

Less than 24 hours until .curryer opens the doors of their new restaurant!

I've had the privilege of working with this amazing team for over a year now on their brand strategy + design, packaging, social media styling, menu designs, signage, stationery, creative direction on their food truck & collaboration with their insanely talented interior designer 💕

I've had so much fun working on this entire project BUT I'm going to have even more fun stuffing my face with their food once those doors open tomorrow! Who wants to join me?!

10/18/2021

One year since I got on my first call with and a beautiful partnership and friendship was born. Forever one of my favourite projects.

This week Luna Rosa has an exciting new product launch that I'm dying to get my hands on. Also dying to get my hands on all their new brand photos by .leblanc so I can overload my feed with this project all over again. 😅

Happy Monday friends! Tag another business that also has something exciting to share this week!

10/05/2021

Still swooning over ‘s brand launch last week.

Obsessed with how this playful and rustic look came together with so many unique touches like the speckled texture you can see on their tissue down to the vintage inspired details to capture the heirloom focus in their business.

Might be spamming you guys with this brand for the foreseeable future.

09/27/2021

No better way to start a week than with a brand launch!

Huge congratulations to on all their hard work the last few months while we've been giving their shop a complete makeover.

Not only did we create this beautiful new brand design for their business, but after our deep strategy work we gave them a new name and tagline too!

So many exciting things ahead for this heart led business and I'm so grateful I got to join forces with them on this super fun project!

Stay tuned in the coming weeks as I drop more bits and pieces of this project! And go show these guys some love and find out why I just love them so much!

09/13/2021

Ok, so unpopular opinion, but *sometimes* I LOVE the revision stage of a branding project. 😅 Hear me out.

Last week I sent off a brand design presentation to a client and this morning received the sweetest feedback video from them raving about how excited the whole team was to move forward with the designs. The ONLY small tweak we decided to make was on their tagline.

So when I began working with this client, there was some uncertainty when it came to the tagline copy. We played around with some different ideas, but now, after having gone through the entire brand strategy and design process, my client has so much clarity and confidence in their tagline copy.

We are moving forward with a new and improved tagline, knowing exactly the language and tone that sets them apart, speaks to who they are, and how they make an impact.

Investing in branding isn't just about the designs you get at the end, it's also about the journey getting there. The amount of things you learn about yourself and your business and how you want to show up and stand out is in my opinion the best part.

Have questions about taglines and how we use them in your branding? Drop your questions or comments below! ✌️

07/23/2021

An oldie but a goodie. Forever crushing on this brand from earlier this year.

What I loved most about this brand was how much heart and intention went into every single way people experience it.

Have you ever sat down and thought about your customers experience, start to finish? Are there ways you can make that experience a bit more impactful?

Here are a few ideas:

- Include a personalized note in your packaging, reminding your audience that behind your business is a real person. Show them your heart and let them connect with you on a deeper level while feeling warm and fuzzy about supporting you.

- Integrate your shared values into all you do. For example, do you and your audience care about taking care of our planet? Offer reusable bags and ensure all of your packaging is eco-friendly. Let your people know that they are making sustainable choices by shopping with you. It will deepen your connection and give your customers all the feel good vibes.

- Keep the relationship alive, even after purchase. Offer encouragement and incentive for your customers to share their product on social media. Not only does this help you better understand their user experience, but it opens up an amazing opportunity for further engagement. Send them a DM thanking them for the shout out and ask how they are liking everything. Foster that friendship! Re-share their post with your audience too. Not only does that boost your credibility, but it's exposure for your customer and you might score them some new followers and friends too, so it's a win-win for all!

What are some special touches you include in your customer experience? Share in the comments! 👇

06/17/2021

This morning I was chatting in my stories about custom vs semi custom brand patterns and graphics. I got heaps of questions, so thought I would share some more info. ☺️

Brand patterns and graphics are additional design assets that compliment your branding. They help create an overall look and feel for you packaging, website, business cards, social graphics and so much more. Because let's face it, slapping your logo on everything alone isn't always the best solution.

Sometimes these graphics include hand drawn illustrations, sometimes it's a high end minimalistic pattern with logo variations, sometimes it uses textures like recycled paper or linen, and sometimes it features hand paintings. The options are unlimited and the results are always stunning.

For my full branding clients all of these graphics and patterns are 100% custom made for them. Because there is so much intention and purpose behind the work, they make the most impact for your brand.

BUT what if you don't have the budget for extensive branding packages with custom patterns and graphics?! That's where semi-custom comes in. Because branding should be accessible to everyone, I always want to have solutions for you, no matter where you're at on your journey.

Semi-custom patterns and graphics is when we purchase stock elements from another artist rather than creating them from scratch. My favourite go-to for these is creativemarket.com which is such an amazing hub featuring so many talented artists! Stock elements can include illustrations, paintings, textures, patterns and so much more. While they are not intentionally made for your specific brand, you can often find something that is a great fit that can elevate your branding until you're ready to invest in custom work down the road.

One thing to note is other businesses can purchase these too, so they may not be unique to your brand only - but with my help we can sometimes find little ways to make them feel more unique!

Slide on through these dreamy designs to see some samples of how I've used graphics, textures and patterns for my clients!

Have a logo but no additional design elements? Book a design day with me to get some made! 😉

05/07/2021

One of my most frequently asked questions is if I can design “just a logo.” Lucky for you, I genuinely care about your success, so the answer is a hard NO, girlfriend.

Let’s take a look at why your brand is more than just a logo. When you look at this simple product tag, what do you see?

Here we have a carefully curated colour palette that was intentionally created to evoke specific feelings and an intended vibe. It was tried and tested, tweaked and perfected to ensure it performs everywhere on everything.

We have a vertical wordmark. This business also has a gorgeous horizontal variation which looks great on a website header, signage and other horizontal platforms, but trying to fit it onto a vertical tag would not have worked! Your brand needs to have different variations for different purposes.

You’ll also notice their brand mark symbol that can be used with or without the wordmark. Brand marks have so much meaning behind them and help tell your story. They allow you to create consistent yet alternative variations to make things interesting and memorable, and most of all, adaptable and flexible.

There is an alternate mark with their established year that compliments the other elements, and the outer oval shape that aligns perfectly with the curves in the rest of the brand and takes the design aesthetic to the next level.

And then we have the beautiful, HAND PAINTED pattern that really tells a story about this community focused, artist & maker driven business and what they stand for. Fun fact: the business owner was brought into the creative process and painted these shapes personally, which had such an effect on her connection and pride in her brand. Because you know what – your mindset transformation is just as much a part of the branding process as the visuals are.

And here's the most important part. We spent weeks doing deep strategy work to uncover the story we wanted to tell, the feelings we wanted to evoke, and the overall direction of each of these individual brand elements.

Now strip this all away and imagine this product tag without the entire brand experience and a "logo only" approach. Which do you think serves your business better?

Cali & Co. Creative

06/07/2022

02/28/2022

02/04/2022

11/01/2021

10/18/2021

10/05/2021

09/27/2021

09/13/2021

07/23/2021

06/17/2021

05/07/2021

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm