The Mastermind Agency

10/29/2026

What if the next billion-dollar company has fewer than 10 employees?

AI isn't just changing how we work,it's redefining what's possible. The future belongs to those who know how to use it.

10/22/2026

When Competitors Retreat, We Advance

Strategy / Competitive Intelligence / Client Results

One of the most interesting things we see in competitive intelligence is what happens when businesses begin pulling back on their marketing.

They stop publishing blogs. Reduce their SEO efforts. Stop building content and improving their websites.

Meanwhile, their competitors are still looking for answers, and their customers are still searching.

That's when we see opportunity.

At The Mastermind Agency, we use platforms like Semrush, Google Search Console and GA4 to turn raw data into actionable competitive intelligence.

We identify the gaps, understand where competitors are retreating and help our clients capitalize on the opportunities they're leaving behind.

Rather than following the competition and cutting back, we look for ways to expand our clients' digital footprint, occupy more search results and capture additional market share.
It's one of the strategies behind how we help clients establish and defend their #1 positions.
Data is abundant. Intelligence takes expertise.

Data → Intelligence → Strategy → Revenue → Market Share.

And that's why we invest so heavily in mastering the tools, not simply collecting certifications.

10/14/2026

A Certificate Doesn't Make You an Expert

Leadership / Company Culture

Anyone can earn a certification.

But there's a reason everyone at The Mastermind Agency is certified. From our Production Manager and developers to our sales representatives and interns.

We don't just want people who know how to operate the tools. We want a team that understands what the data means, how the different platforms work together and, most importantly, how to turn that knowledge into results for our clients.

I've been in digital marketing since 1997. And I'm still learning.

Most recently, another round of Semrush certifications.

Think of it like music. Owning an instrument doesn't make you a musician. Neither does completing a course.

Mastery comes from using it. Every single day.

That's the culture we're building at TMA, from the newest intern to the President.

Never confuse having the credentials with having mastered the craft.

10/07/2026

Your competitors aren't just competing with you on Google anymore.

They're competing for visibility in ChatGPT and AI search too.

Why is AI mentioning one dispensary, cannabis brand or service provider instead of another?

What sources is it relying on?

What topics are competitors becoming associated with?

And where are the opportunities nobody has captured yet?

AI is only one part of the picture.

Our new Cannabis Competitor Intelligence & Monitoring service looks across:

Search & Keywords | Content | Traffic | Backlinks | AI Visibility

We find the signals, identify the opportunities and turn them into intelligence you can actually use.

What they're doing. Where the opportunity is. What you can do next.

Can you afford not to know?

Get your Free Competitor Intelligence Audit.

09/29/2026

Which Google searches are sending customers to your competitors instead of you?

That's a question every cannabis retailer should be able to answer.

What are they ranking for that you aren't?

Which pages are attracting traffic?

What products, categories, neighbourhoods or services are they targeting?

And most importantly:

Is there business there that you should be competing for?

Our new Cannabis Competitor Intelligence & Monitoring service is designed to find those opportunities.

We’ve worked with more than 40 cannabis retailers, and now we're combining that industry experience with Semrush competitive intelligence to give cannabis owners and managers a much clearer view of the battlefield.

Your competitors already have a strategy. It helps to know what it is.

Get your Free Competitor Intelligence Audit.

09/24/2026

What Don’t You Know?

What are your competitors doing that you don’t know about?

They may be ranking for searches you’re missing.
Publishing content that’s bringing in customers.
Building authority faster than you.
Or showing up in AI searches where your business is nowhere to be found.

And if you don’t know it’s happening, you can’t do anything about it.

We’ve launched our new Cannabis Competitor Intelligence & Monitoring service to help cannabis businesses see what their competitors are doing, what appears to be working and where the opportunities are.

Search. Content. Traffic. Backlinks. AI.

Then we cut through the noise and put what matters into one easy-to-read report.
Make data-driven decisions. Not guesses.
Want to know what your competitors are doing?

Get your Free Competitor Intelligence Audit.

09/10/2026

Search engines have evolved dramatically over the past three decades.

We’ve worked through keyword stuffing.

Directory submissions.
Penguin.
Panda.
Hummingbird.
RankBrain.
BERT.
Helpful Content.
AI Overviews.

And now, the rise of Answer Engines and Generative AI.

Every major update has reinforced the same lesson.

Create exceptional websites.

Publish genuinely helpful content.

Earn trust.

Think long-term.

Businesses that follow these principles continue growing regardless of algorithm updates because they’re building something far more valuable than rankings.

They’re building authority.

09/01/2026

For the last 29 years, I've been building websites.

SEO marketers like me have always been told two things: never guarantee results, and expect to wait at least 3 to 6 months before you see any.

With our new client, we broke that rule, even on Google's own system.
We went from 0 to 120 clicks within our first 28 days.

Real results, real fast. And we're just getting started.

Ready to see what we can do for your store?

Let's talk.

08/27/2026

When Cannabis Insights first contacted us about the nomination, we were genuinely surprised.

We hadn't applied. We hadn't lobbied. We didn't even know we were being considered.

Their subscribers had nominated Cannabis Websites & SEO for *Top Cannabis SEO and Marketing Service in Canada for 2026.*

And then we won.

I'm incredibly proud of our team, and grateful to our clients and everyone who nominated us.

But the recognition also has me thinking about where search is going.

When we started this company, SEO was largely about getting cannabis businesses onto Page One of Google.

That's no longer enough.

Our strategy is *search domination*.

We don't want one link on Page One.

We build our clients' websites to earn multiple positions, while strategically using authoritative third-party websites, directories and other digital properties to occupy even more of the search results.

The objective?

*Crowd Page One with our client and push the competition to Page Two and beyond.*

And now we're applying that same philosophy beyond traditional Google search.

Local search. Content pillars and topic authority. AEO. GEO. Reviews and reputation. AI recommendations.

The platforms will change, but the strategy remains remarkably simple:

*Don't just rank. Become the authority, own the conversation and dominate the places your customers are looking.*

To receive national recognition for that work after only two years under this brand is genuinely humbling.

Thank you to Cannabis Insights, our clients and, especially, our team.

We're just getting started.

Read the article here: https://surl.li/tekfmn

We are excited to recognize Cannabis Websites and SEO as the Top Cannabis SEO and Marketing Service in Canada 2026, following our subscribers’ nomination for helping retailers dominate local search visibility. Cannabis Websites and SEO helps cannabis businesses build search authority through SEO, ...

08/21/2026

In Part 7, we explore what the data is showing us, where search is heading next, and why the businesses that adapt now will be the ones leading tomorrow.

The future belongs to those who are visible everywhere their customers are looking.

Read Part 7 here: https://lnkd.in/errQVvxu

Read the abbreviated blog: https://lnkd.in/eb8sqneP

Read The full 4500 word Blog: https://lnkd.in/gUMKY-TF

Read Part 1 here: https://lnkd.in/gDQiCZ3h

Read Part 2 here: https://lnkd.in/e4-87u73

Read Part 3 here: https://lnkd.in/efc4Gr3d

Read part 4 here: https://lnkd.in/ey3SBfiQ

Read Part 5 here: https://lnkd.in/eKaBRVhV

Read Part 6 here: https://lnkd.in/eNEtsSgR