Ben Brush Design

Name: Ben Brush Design
Address: Halifax, NS, CA
Telephone: +19028908285

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Halifax, NS
Ben Brush Design

I help startups build scalable brands and use strategy to find market fit.

09/29/2026

Preserving heritage value in a brand refresh.

Business owners often worry about losing recognition, awareness, value or heritage if they refresh their brand.

There can be tremendous value in a long-established brand, especially if they have already earned the goodwill of their loyal customers. In some cases the best approach is to rework the logo to honour that heritage, rather than update for the sake of looking new and different.

Here are some heritage brands that I took that approach with. The concept was good and in some cases even iconic (at least locally), but they were often made for a different world than they exist in today. Nobody was worried about screen sizes in the 1800s. In these cases, I worked to bring out the best in the existing logo, honour the concept and style intent, and make changes that will allow the logo to work in the modern world across a wide range of applications.

Don’t be afraid to refresh heritage brands. In many cases, they need it in order to navigate the next 100 years. If done right, you can lay that foundation without losing any of the love that got you here.

09/17/2026

Brand design, website and package design for 4Keeps Home Videos

4Keeps offers home videos, but better. With 4k Handycam rentals, shipped to your door it’s never been easier to create home movies.

02/26/2026

I really enjoyed working on this logo design for

Including their specific balloons in the logo was such a good instinct from the client. Every time somebody sees their balloons in flight, it reinforces the brand, growing their brand awareness. Who can resist watching a hot air balloon when you see one?!

Thanks again for your trust with this one

02/25/2026

Last year I worked with to design a new brand identity ahead of a new season of their unique guided tours of Halifax, Nova Scotia. In addition to the new visual identity, we designed an updated website for booking and information. This update included new map graphics illustrating the tour routes, site structure to improve booking conversion and additional brand assets to communicate the positive and fun experience they provide.

02/24/2026

In 2023, I had the opportunity to work with Aurora Cannabis to design graphics illustrating their brand purpose and values statements. Since then, Aurora had developed a corporate brand refresh and updated their visual language. As part of the launch of that refresh, they reached out to me again to create a new set of graphics to support the brand values.

Address

Halifax, NS

Telephone

+19028908285

Website

http://benbrushdesign.com/

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