Platusic Design Creative Studio

04/08/2026

You can’t be everything to everyone, you’re not pizza.🍕

This post isn’t about pizza.

YES you need to niche down.

NO it doesn’t have to be target audience or industry specific either.

There’s a multitude of ways to create FOCUS and CLARITY in our business even when we are multi-passionate, serial entrepreneurs.

We don’t have to feel boxed-in or forced into our choices.

As a business owner with ADHD,
I needed variety, and to feel challenged, or else I’d lose all motivation.

I had/have MUCH RESISTANCE to niching down, that’s why I had to figure out other ways to still have clear messaging that would resonate with a very particular audience without losing myself in the process.

Every coach needed me to settle, I refused.

So, I found a way to isolate my IDEAL AUDIENCE and the specialized services I provide with clarity and confidence.
It’s completely aligned.

And I guide all of my clients through these steps as well.

NO FEAR OF FOMO
NO LEAVING MONEY ON THE TABLE

Quite the opposite truthfully.

You know you want to niche down once and for all, but just haven’t found YOUR WAY to do it!

IT IS TIME!!! (Said in the voice of Rafiki from the lion king 🦁)

Join my NICHING DOWN ONCE and for ALL WORKSHOP!

You CAN choose, and it CAN feel easy. Let me show you how!

EARLY BIRD PRICING ON NOW!!

Link to register/sign up

https://platusicdesign.com/the-niching-down-once-and-for-all-workshop/

or type “PIZZA” below and I’ll DM details to you 👇

12/12/2025

IS Rebranding on your radar for 2026? Perfect!

Introducing my
Spirit OF GIVING SALE!

I am offering 3 branding spots for 2026 locked in at my 2025 rates(JAN - MARCH 2026)

+ Plus Receive a Social Media GRAPHIX Bundle FREE! ($1295 Value) *With any branding package purchase.

Let’s begin with a free brand strategy call to learn about your BIG VISION!
👇

Https://calendly.com/platusicdesign/discoverycall

11/01/2025

So as an art director we were expected to do it all. From branding to billboards to packaging to magazine layouts to advertising and we did. I also did photography, photo correction, food styling. Loads of hats to wear.

I start with brand strategy & branding with most clients because that’s where it all begins, but I can do all the things there after.

Having a lane helps attract the right fits, and you get to choose what other talents you share.

Being specialized is the point of entry.

I don’t share ALL my skills because it dilutes my expertise.

Niching down makes you the easy, memorable choice.

It removes the firehose from the face of your potential audience and makes it easier for them to discern if what you offer is for them.

My NICHING DOWN Once and for ALL WORKSHOP is the perfect space to check-in with your audience, offers and seek true alignment.

EARLY BIRD PRICING ENDS on MONDAY! JOIN NOW!

https://platusicdesign.com/the-niching-down-once-and-for-all-workshop/

The Niching Down Once and For All Workshop is designed for coaches, consultants, and small business owners who are ready to stop guessing and finally choose a niche that feels aligned and profitable.If you’ve been juggling too many directions, struggling to attract consistent clients, or unsure ho...

08/01/2025

WELP! As promised here is the “AMAZEBALLS” brand & website launch for my client, John Dewey, as his friend described it best. 🚀

When a story is so compelling it actually changes your generalized preconceptions of them.

As in, completely flops sides on your own thoughts and beliefs.
I knew this was a brand I needed to build because this story needs to be heard by those who need to hear it most.

(website link in comments below, plus carousel 👀)

Back story:

John studied psychology, therapy, family systems, plant medicine. Eventually he became certified in RIM (Regenerating Images in Memory).
His new mission, to help Inheritors, who want to redefine their legacy and life, on their own terms.

"I came to see that the people who struggle most with identity, purpose, and relationships aren't always the people with nothing, but often the ones who were handed everything and never had to figure out who they were without it." JD

Knowing all of this, we created a tag line that speaks to his direct target audience.

“The Weight of Wealth Doesn't Have to Define You.
Transforming Inherited Stories into Personal Power.”

Understanding the challenges that inheritors face on a personal level, is what sets John apart.

And his unique combination of approaches, modalities and personal understanding means he can fast-track their journey too!

Through complete brand strategy we uncovered the direct ways John can make a difference, through his offers and his presence, via speaking, retreats and 1:1’s.

For the brand visuals :
John has a subrand, FAMILY DOUGH.

Which is a lighthearted play on the heavy items inheritors face, plus it’s memorable.

We wanted the visuals to have an ode to that name, but share a higher-end feel, without losing approachability.

The combination of serif and san serif fonts, colour tones, and “dough roller” tied all required elements together neatly.

For the strategic website:
We brought the brand strategy and visuals to life. Gorgeous, commanding, and inviting all in one.

I worked together with the talented Gillian Hill for the website content/copy and for the full site development the fantastic Sarah Coffield shared her magic.

🎉Congratulations to John and his team on the launch of his fantastic new brand and website. I know your mission will be heard clearly, by those that need to hear it most. Cheers! 🥂

01/31/2025

Welp! It’s LIVE 🎉 and I’m in love with MY business all over again.

NO it’s not a client’s complete rebrand strategy and branding visuals that we launch within 4-6 weeks

NOR a client’s strategic, focus driven website that we launch within 8 weeks, nope.

It’s MY VERY OWN REBRAND and WEBSITE LAUNCH 🚀 that has been eleventy years in the making.

This baby has been on the perpetual back burner for ages because clients, business, family and life always took precedence.

Well, no more.

This COBBLER got her self some fancy NEW shoes 👠 and I love them.

It feels ALIGNED. I’m PROUD to share it. And it will SUPPORT me and my business vision for the next 5-10 years ✨

I finally did for myself what I’ve been doing for my clients all along. 😅

A note of caution ⚠️
- I’ve been my own worst client to date
- Hypercritical about everything
- Second guessing myself and choices to death
- Also, I’ve been working at this behind the scenes for way too long so all got hazy
- On a positive note, I had to make hard choices
- I had to let things go without them being perfect
- Overall it was a personal growth experience for certain

Ok here she is folks.😍
www.platusicdesign.com
Have a look 👀 Let me know what you think 👇

And DO share your feedback, as I said, I’ve been starring at this for waaaaay too long

Cheers folks🥂
And holy fluffin’ shirtballs
It’s DONE ✅ 😅😮‍💨

11/03/2024

YOU GUYS for the record I win lots of awards. I just don’t pay for them to actually claim them because that’s just lame IMO.
Cheers to winning in the shadows
🥂 😆

Do you agree with paying for awards?
What are your thoughts surrounding the entire awards process? 👇
Simply curious…

I believe some can have merit of course, but others that you get your family and friends to vote for you to claim, or that you have to pay to play…

Its all money exchanging hands and that doesn’t sit right with me. You?

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Hey 👋 I’m Maria, **AWARD WINNING 😉 ** Rebrand Strategist and Branding + Website Designer for coaches and consultants looking to scale and grow their business and brand, the right way. 20+ building better brands.

- Work with me 1:1 to grow your BRAND and Business - 1 SPOT for FALL

- Book a FREE BRAND CLARITY CALL to uncover your strategic plan
{link in comments}

10/16/2024

Building a Brand with ZERO visibility? 🤔 What happens if you are a ghost online?

If I searched your business name or personal name are you a ghost online?
Non-discoverable? Is it even possible to run a business this way?

My most recent brand strategy/branding client has been running a successful multi-six figure business with no online presence.

I am talking…
NO SOCIALS
NO WEBSITE
ZERO DISCOVERABLIITY

And yet they are able to run a highly profitable, overflowing with work, long-term business?

HOW? Via the power of, having a solid service/product that delivers quality results for their customers on repeat. Plus, the magic of strategic, referral partners.

So why Rebrand, why now? There comes a time in business when we hit a certain level and get stuck. We plateau with the amount of work we can take on, vs the time we can afford to give.

We need to grow and scale our business in a sustainable way.

Here are some items my clients, and maybe you are wanting to achieve :

⭐️ We want to have more power over how we create clients, and/or the caliber of clients sent our way

⭐️ We want to automate certain parts of our onboarding process so we receive inbound leads effectively

⭐️ We do want to create an online presence that shares in our values, and beliefs

⭐️ We do care how we appear visually and how we sound via our messaging

⭐️ We do want to build something greater than just ourselves

My clients come to me because they want to create the best narrative for their story. They want to be the ones to tell it. And they need direction for all the facets when rebranding.

They need someone they can literally brain dump to, who can process their genius and package it up beautifully.

This is where I enter with my brand strategy hat on ready to serve, and simplify.

Let us leverage your genius and skillsets. Let’s build a brand and business that is sustainable. One that has your core values and your big pictures goals always in perspective.

Let’s 10X your online presence, the aligned way.

I’d love to chat with you and learn about your business and brand vision.

Share with me your biggest dreams, and I’ll share with you the strategic plan to get there.

Book your FREE BRAND CLARITY SESSION now!
Https://calendly.com/platusicdesign/discoverycall

Chat soon!

Maria

10/15/2024

I can just tell you what’s wrong with your brand, but we BOTH won’t like it so…
I created a guide to do the dirty work for me 😅

HOW EFFECTIVE IS YOUR LOGO at attracting you our ideal audience? Not sure?

Get your FREE LOGO GUIDE + CHECKLIST to see how your logo adds up! 👇

http://platusicdesign.com/free-logo-guide/

10/10/2024

“I went through the rebranding process and it was a NIGHTMARE.”

This was said to me recently on a networking call by someone and my ears immediately perked up.

“Having to decide my offers, the business name, who I want to target now, what I need to share and do, and all the files I needed to change up, creating an opt-in, linking to an esp, ALL super overwhelming” is what they continued to share.

My heart sank, as it hurt to hear someone have to suffer through the rebranding process alone when it totally DOES NOT have to be that way.

I offered up some positives for her to think about via questions:

✨ Through that process who did you need to become?

✨ Where did it lead you to now?

✨ Do you feel aligned and content, now that you are here?` `

She shared how she essentially rebranded 3 times in a short period. 😮‍💨

Rebranding is a journey of self-discovery.

Uncovering lots of avenues and strategically selecting the right paths.

When done alone, it can feel, daunting, overwhelming and “nightmare-ish” but with the correct strategist at your side, most of the pain can be removed instantly.

No need to trudge through the uncertainty alone.

Can you rebrand on your own?
Absolutely.

Will it take you longer and cause a lot of unnecessary steps, time and energy to be used up, also, absolutely.

Ready to take the lighter approach, EVEN IF, you’ve gone through the rebrand process before?

You can propel your efforts and build your forever brand now.

Let’s launch your rebrand in 2024, so you have a head start for next year.

DM ME for a free brand strategy session where I will uncover the very best next steps to take for your business and brand right now.

———————————————————-

Hey 👋 I’m Maria, Rebrand Strategist and Branding + Website Designer for coaches and consultants looking to scale and grow their business and brand, the right way. 20+ years in, and magically still LOVE IT!

10/01/2024

Here’s how we decipher what advice is best to take for us as we grow and scale our business, even through all the noise out there 😮‍💨

So many opinions to hear. Which ones are fact, which are fiction?

It’s pretty straight forward actually.

⭐️ Take the advice of the person who is willing to listen and explore with you.⭐️

- The person that hears your voice

- That comprehends your big picture vision

- That will ask clarifying questions to ensure no stone remains unturned

- That checks in with where you are at and where you want to be, and tests for alignment and sustainability, frequently

- The person who has your best interests at heart, no matter what

Strategist and consultants like this do exist. And we are ready to help your business grow at a rate that is achievable for you right now.

Have you worked with an amazing strategist or consultant that was like business partner? Share your experience below 👇

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I have 1 full brand strategy and branding visuals spot available for end of October start!

Let’s begin with a free brand strategy session you can book that via the link in comments below.

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Hey 👋 I’m Maria, Rebrand strategist, branding & website designer for coaches and consultants scaling their business. 24+ years coming from corporate agencies to serving small/mid size business owners and partnering with them on their rebranding journey.

09/14/2024

How to trash your brand in less than 2.2 seconds?!

Support a person or brand that goes completely against your core values.

We establish our core values for a reason as they are our guide, our beacon, our decision maker.

Our clients gravitate towards us for they hold similar values and beliefs, enjoy what we stand for, our processes and our overall style.

The moment you don’t let your values guide you and go against your better judgment, those surrounding you will take note.

They will leave, immediately sour and now your brand efforts are tarnished.

What are your thoughts do you let your core values run the show? 👇

Exhibit A : Me using a random meme as part of my marketing strategy 😅

Exhibit B: Even worse, following trends 😮‍💨 😱

(Please forgive me, this one time, it’s for the sake of data collection and marketing purposes 🙏🏽 )

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Hey 👋 I’m Maria, Rebrand strategist, branding & website designer for coaches and consultants scaling their business.

The first piece we solidify together through my brand strategy process is your core values, as they tend to run the show.

Want to start your rebrand with the right step and go through a seamless process. Let’s begin now.
DM me for your free strategy call to receive the next steps to take on your rebrand journey.