Muse Marketing Group

03/25/2026

New post from our funny, clever and always authentic art director, Simon Peng. See if you agree with him… or not!

𝗠𝘂𝘀𝗲 𝗶𝘀 𝗽𝗿𝗼𝘂𝗱 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗮𝘁 𝘄𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗮 𝗻𝗲𝘄 𝘄𝗲𝗯𝘀𝗶𝘁𝗲!..𝗶𝗻 𝟮𝟬𝟮𝟱.

It’s taken some time to put together a post about it because, as with most things when you’re a marketing company, marketing yourself tends to be low on your priority list. But I think it’s important to take stock of big projects like developing a new website, and share any insights or ideas that emerged as a part of finishing a project like this one. What did we learn?

For our website, the biggest thing I think I learned is that most advertising and marketing agency websites are bad. Really bad.

Read on…

Muse is proud to share that we launched a new website! ...in 2025. It’s taken some time to put together a post about it because, as with most things when you’re a marketing company, marketing yourself tends to be low on your priority list. But I think it’s important to take stock of big

12/03/2025

𝗪𝗵𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: 𝗢𝘄𝗻𝗲𝗱, 𝗘𝗮𝗿𝗻𝗲𝗱, 𝗮𝗻𝗱 𝗣𝗮𝗶𝗱 𝗠𝗲𝗱𝗶𝗮

𝘽𝙧𝙖𝙣𝙙𝙞𝙣𝙜 𝙄𝙨 𝙩𝙝𝙚 𝙂𝙡𝙪𝙚 𝙏𝙝𝙖𝙩 𝙃𝙤𝙡𝙙𝙨 𝙄𝙩 𝘼𝙡𝙡 𝙏𝙤𝙜𝙚𝙩𝙝𝙚𝙧
Let’s be honest: in today’s marketing world, exposure isn’t the prize it used to be. Anyone can rack up impressions, but not everyone can make them mean something. People judge brands less by how loud they are and more by how credible, consistent, and relatable they feel.

That’s where branding comes in. It’s the difference between a campaign that fizzles and one that sticks around.

Learn about the differences between Owned Media, Earned Media and Paid Media in our new article here:

Branding Is the Glue That Holds It All Together Let’s be honest: in today’s marketing world, exposure isn’t the prize it used to be. Anyone can rack up impressions, but not everyone can make them mean something. People judge brands less by how loud they are and more by how credible, consistent...

11/13/2025

Originally known as The Children’s Aid Society of Hamilton, the HCFS carries a legacy that has not always been easy. In 2021, our collaboration began with a deep process of discovery, listening to staff, community partners, children, and families who have experienced the organization in many ways and at many times.

For Hamilton Child and Family Supports, this rebrand acknowledges difficult truths while taking a step toward greater empathy, honesty, and compassion. Our engagement uncovered how people truly felt about the organization. What we heard was not always easy, but it created space for understanding and care: the foundation of the new brand.

At its core, the brand embodies caring, compassion, and commitment. The shift from “Aid” to “Support” reflects a change in values, signalling that the organization exists to help, not impose. Every person is considered and cared for.

The logo represents progress, community, diversity, and positivity. Overlapping circular rings create harmony and balance, with no hard edges or right angles, reinforcing a natural, approachable feel. The brand palette of yellow, orange, blue, and green carries conceptual meaning, guiding design choices and reinforcing the brand’s themes of growth, connection, and optimism.

The new brand for Hamilton Child and Family Supports was officially launched in 2024. With a new name informed by the community, it is a deeply human brand. It places people before institutions and listening before direction. It is driven by progress, care, and hope. At its heart, it belongs to the community.

10/29/2025

Collaboration fuels creativity, and it’s even more rewarding when we get to work alongside other creatives who care deeply about their craft.

The team at Adesso are so much more than Landscape Architects. They’re creative thinkers who approach design through empathy, intention, and a genuine understanding of how people experience space.

Together, we developed a brand that reflects those values from the inside out.
✨ Human. Thoughtful. Grounded in purpose. ✨

10/01/2025

Muse work in the wild. Recently spotted.

07/07/2025

One of the rewards of our work is collaborating with companies that are changing the world.
𝗘𝗘𝗖𝗢𝗠𝗢𝗕𝗜𝗟𝗜𝗧𝗬 is a Canadian technology company specializing in Artificial Intelligence (AI) for advanced battery testing and monitoring systems. Our recent collaboration with their team, led by Dr. Saeid Habibi and Dr. Amit Monga, was an inspiring and educational experience.
The new EECOMOBILITY brand aims to balance their values of innovation and expertise with their commitment to the environment and their customers. To learn more, about their evolutionary battery testing technology, visit https://eecomobility.com/

05/27/2025

Celebrating six sensational years with OUR Muse, 🎊☮✌🤖🫶

04/29/2025

𝗧𝗼𝗱𝗮𝘆 𝗶𝘀 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗮𝗻𝗰𝗲 𝗗𝗮𝘆.
In Greek mythology, Terpsichore is one of the nine 𝗠𝘂𝘀𝗲𝘀, specifically the goddess of dance and choral song. Her name, meaning "delight in dancing," gives rise to the word "terpsichorean," which describes anything related to dance. Terpsichore is often depicted as a dancer or holding a lyre, reflecting her connection to dance and music. Enjoy 'Terpsichore', from Les Muses, 1971 by Salvador Dali

04/09/2025

𝗩𝗶𝗺𝘆 𝗥𝗶𝗱𝗴𝗲 𝗗𝗮𝘆 | 𝗔𝗽𝗿𝗶𝗹 𝟵 🇨🇦

Today, we remember the extraordinary courage and sacrifice of the Canadian soldiers who fought at Vimy Ridge in 1917. Against immense odds, they came together from coast to coast, capturing a heavily fortified position that had resisted previous assaults.

Their bravery not only earned a pivotal victory but also marked a defining moment in Canada’s national identity. These soldiers held the ground they fought so hard to win — from that fateful April until the very end of World War I.

We honour their legacy, their sacrifice, and their strength. Lest we forget. 🍁

04/07/2025

𝗟𝗶𝘇 𝗟𝗼𝗻𝗴 is about as unique as they come: colourful and unapologetically authentic! The colour palette for the Liz Long brand is expansive. It’s got a retro-feeling that, conceptually, draws on the idea of being honest, unique, unconventional, imperfect and weird. Core to the Liz Long brand are compassion, caring, love and imperfection. The brand isn’t about being perfect or serious because when we embrace our flaws and love each other as-is, we can move through life freely and without creating more pain along the way.

Liz authored 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗦𝗵𝗶𝘁𝘀𝘁𝗼𝗿𝗺𝘀 ~ “The ultimate combo of true crime & memoir, self-help & humour.” It teaches readers how to battle the destructive, controlling voices of 𝗩𝗶𝗰𝘁𝗶𝗺𝘁𝗼𝘄𝗻 and, instead, to amplify their heart voice, their own source of innate wisdom, to guide them to 𝗙𝗿𝗲𝗲𝗱𝗼𝗺𝘃𝗶𝗹𝗹𝗲.

Collaborating with Liz Long on her branding and website has been an absolute blast. ☮✌💟🫶🩷

03/18/2025

Personal branding projects are especially rewarding, so when musician Tim Hawkes invited us to collaborate on a new brand for Tim Hawkes Music, we jumped at the opportunity. Much like writing lyrics and composing music, developing a personal brand requires digging deep—unearthing emotions, memories, and values to reveal the authentic self.

To bring Tim’s raw energy and intensity to life, we teamed up with photographer Marta Hewson, whose striking visuals perfectly capture the Tim Hawkes rock'n'roll vibe. We’re excited to see the Tim Hawkes Music brand evolve and eagerly anticipate his new release later this year.

Photos by https://martahewson.com