04/09/2017
Marketers need to set out clear and relevant goals of what they want to acheive from their personalized video strategy.
These Goals Could Include:
Improved Engagement
Higher Advertising Rates
Improved Conversion Rates
Monetization
User Loyalty
Time Spent On Site
Benefits of Personalized Video:
Personalized Videos Keep Readers There Longer
When browsing online, up to 74% of people get frustrated when they feel that the content is not relevant to them, and they may even leave a site if they feel his way.
Personalized videos, however, can connect with readers more intimately. After all, it has been said that people’s favorite word, and the word they respond most to, is their own name.
Priori Smart videos that include the names, job title and even picture of your readers just for them will connect with them better than generalized content aimed at your target audience. The underlying message can be the same, but it’s easier to get people to that message when you draw them in with personalized content made just for them.
Make Them Part Of Your Story
Priori Personalized videos not only draws readers to your message and helps them feel as if they are part of something bigger than reading words or looking at social media updates. Not only will the video become relevant and timely to their lives, but it will also give them something more.
Consider a marketing campaign that Nike implemented – they created a set of videos that could be customized for some of their customers that incorporated their lifestyle, their names, and their cities.
This message became more than just an advertisement. It represented a piece of Nike and a piece of their customers. Together, they created a story.
By creating personalized video content that your readers feel they belong in, their attachment to your story will grow, and that loyalty will boost your all-around engagement performance.
Personalization can be applied to three areas of activity by publishers:
Content, Advertising That Reflects The User's Interests And Past Purchases and the Marketing and Offers.
