Design Is Yummy

Design Is Yummy Thoughtful design for brands with heart. Women-led, award-winning design studio. We make it our business to make yours look good.

We are a passionate team of creatives with an appetite for crafting bold, purposeful design. We collaborate with brands that bring people together and make an impact at a community level.

Behind every final brand identity is a pile of good ideas that almost made it. Here’s a peek into the sketchbook for DIS...
08/04/2026

Behind every final brand identity is a pile of good ideas that almost made it. Here’s a peek into the sketchbook for DISTRICT 22.

Before landing on the final mark, we wanted everything to feel human, pairing a classy yet friendly font with hand-drawn textures and illustration (one version even snuck in a lemon 🍋). We tested a whole batch of brushes, materials and patterns, each one exploring a different way to bring warmth and a personal touch to the brand.

Not every concept makes the cut. But every one leaves its mark, refining a letterform here, simplifying a pattern there, until it finally clicked.

07/30/2026

Ideas that move. Literally 👀

We’re still kind of obsessed with this one. We designed a card using scanimation. Pull it out of its custom die-cut envelope and the words “Ideas that move” animate as you slide it out. No screens, no gimmicks. Just old-school print trickery done right.

This card is a little reminder that great ideas (and great design) don’t stay static. They shift, evolve, and surprise you. Kind of like this card.

07/29/2026

What if slowing down is actually a creative advantage?

In The Shift to Human, presented at RGD | Design Community, Inspiration & Advocacy’s DesignThinkers Vancouver, Elana Rudick RGD | Graphic Designer for purpose-driven brands reflects on why making space to think may be one of the most valuable skills designers have.

How do you make time to slow down and think in your own work?

Photo: Kateland | Photographer & Creative Director

“Don’t forget to play. Creativity thrives in uncertainty.”A reminder from The Shift to Human, presented by our Creative ...
07/28/2026

“Don’t forget to play. Creativity thrives in uncertainty.”

A reminder from The Shift to Human, presented by our Creative Director Elana Rudick RGD | Graphic Designer for purpose-driven brands at DesignThinkers Vancouver.

Inspired by that idea, we stepped away from our screens and into a hands-on workshop, making space to experiment, explore, and create without worrying about the outcome.

How do you make space for play in your creative process?

We’re honoured to be featured by RGD | Design Community, Inspiration & Advocacy in their latest article highlighting des...
07/22/2026

We’re honoured to be featured by RGD | Design Community, Inspiration & Advocacy in their latest article highlighting design that supports Indigenous reconciliation, culture and community.

The article showcases projects from across Canada that demonstrate how thoughtful design can honour living cultures, strengthen community connections and create space for Indigenous voices.

Our featured work includes a suite of nine community banners designed for Corporation and their 2024–2025 Annual Report, two projects created in close collaboration with the Niskamoon team.

Design is not just about communicating information— it can help celebrate identity, preserve stories and amplify values.

Read the article: https://rgd.ca/articles/designing-for-indigenous-reconciliation-culture-and-community

A brand this full of life needed colours and patterns to match. 🌈For DISTRICT 22, we built a palette that starts with a ...
06/30/2026

A brand this full of life needed colours and patterns to match. 🌈

For DISTRICT 22, we built a palette that starts with a soft, inviting lavender as the hero colour, warm enough to feel welcoming, elevated enough to feel intentional. From there, we pulled a whole rainbow of secondary colours straight from the produce aisle: the deep red of a ripe tomato, the sunny yellow of a lemon, the rich green of fresh herbs. Every colour earns its place.

To keep things energized, we designed a series of custom brand patterns using those illustrations and colours together, lively, layered, and playful. They bring movement and personality to packaging, signage, and everything in between.

The result is a brand that feels as good as the food tastes. One that makes you smile before you’ve even picked up a fork.🍴

District 22 is redefining the cafeteria experience with tailor-made food services for schools and corporate spaces. Thei...
06/26/2026

District 22 is redefining the cafeteria experience with tailor-made food services for schools and corporate spaces. Their approach transforms everyday lunch into something people actually look forward to, with meals that are as nourishing as they are delicious.

Their brand needed to reflect that same philosophy. 🥕🍐

When we sat down with DISTRICT 22, one thing was clear: this needed to feel like an experience before you even walk through the door. Elegant, warm, and full of personality.

We started with the logo: custom hand-lettered cursive that feels refined but never stiff. Paired with a typewriter-style tagline, tasteful cafeterias, it strikes that sweet spot between upscale and approachable. Like a great meal that looks beautiful but still feels like home.

From there, we designed a suite of custom hand-drawn fruit and vegetable illustrations, intentionally crafted with slightly rough edges to bring in that artisanal, made-with-love quality.

Typography-wise, we leaned into a vintage typewriter aesthetic that gives the whole brand a grounded, human quality. Legible, characterful, and just a little bit nostalgic.

Our Creative Director, Elana Rudick, took the stage last month at RGD Canada’s DesignThinkers conference, Canada’s large...
06/18/2026

Our Creative Director, Elana Rudick, took the stage last month at RGD Canada’s DesignThinkers conference, Canada’s largest graphic design conference, in Vancouver.

Her talk, The Shift to Human, was a deeply personal and honest look at what human-centred design looks like in the context of our studio. In a room full of designers and creative professionals, she spoke about something we keep coming back to right now: it’s not the tools or the latest AI workflows that matter most, it’s the human stuff— soft skills like building trust, storytelling, and actually listening.

Running a small studio means you can’t hide behind a big team or a flashy process. We lean into relationships and take responsibility for shaping narratives that keep real people at the centre. This is how we’ve always done things at Design is Yummy, and sharing that out loud, in a room full of people who care deeply about where this industry is headed, meant a lot.

Thanks to everyone who attended and came up to chat with Elana after. Those conversations are exactly what the talk was about. 💛

Photo credit: Photos by Kateland

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