Drive Marketing

Drive Marketing Bridging The Gap Between Marketing And Tech, Boosting Leads and ROI since 2013 We are conversion experts.

We help other marketing companies find out why their funnels are leaking and how to fix them.

What if the secret to a great business was just... building a place people actually want to work?Sheldon P**n, founder o...
06/17/2026

What if the secret to a great business was just... building a place people actually want to work?

Sheldon P**n, founder of Drive Marketing, joins the Crazy Puzzles Podcast to talk about leadership, work-life balance, and how treating your team with trust and transparency directly impacts your bottom line — including a consistent 12x return on ad spend for their clients.

Whether you're a founder, a manager, or just tired of bad workplace culture, this conversation is worth your time.

▶️ Watch the full episode here: https://www.youtube.com/watch?v=xAiUxizj6wA

Microsoft Advertising is updating its UTM auto-tagging starting September 2, 2026.If you are running Microsoft Ads, here...
06/16/2026

Microsoft Advertising is updating its UTM auto-tagging starting September 2, 2026.

If you are running Microsoft Ads, here is what is changing: Campaign formats like Search, Audience, Shopping, and Performance Max will now be reported separately in your analytics platform instead of being grouped together under "Paid Search".

The good news — no action is required. If you are already using UTM auto-tagging, the updated tags will be applied automatically.

This means more accurate performance reporting and clearer budget decisions going forward. A small but useful change for anyone who wants a better view of what is actually working across their campaigns.

Have questions about how this affects your reporting? Feel free to reach out.

Most businesses think digital marketing is about creativity. Sheldon P**n from Drive Marketing argues it's now an 80% en...
06/10/2026

Most businesses think digital marketing is about creativity. Sheldon P**n from Drive Marketing argues it's now an 80% engineering problem.

In this episode of the Culture Ju**ie Podcast, Sheldon breaks down:

1. Why the old way of running Meta ads is quietly failing people?
2. How he achieved a 12:1 return on ad spend (industry average is 3.6)?
3. What separates agencies that drive real revenue from ones that just make noise?
4. Why he still trusts his interns over AI agents?

If you're a business owner trying to cut through the chaos of digital marketing in 2026, this one's worth your time.

🎧 Watch the full episode here: https://www.youtube.com/watch?v=5wCckb0p7qs

**iePodcast

06/02/2026

Does traditional SEO still matter in a world of ChatGPT, Gemini, and AI-powered search?

It's one of the biggest questions marketers and business owners are asking right now.

While AI is changing how people search for information, the fundamentals of being discoverable online haven't disappeared. What's changing is where people search, how answers are delivered, and what signals AI models use to decide which brands and websites to reference.

In this video, we break down:
✅ Whether SEO is still relevant
✅ How AI search differs from traditional search
✅ Why reviews, earned media, and online reputation matter more than ever
✅ What businesses should be focusing on today

Watch the full video on YouTube to get the complete breakdown: https://youtu.be/l8oCVbQzqhA

Today's the day! 🙌 The Drive Marketing team is at Booth 48 at The Small Business Show 2026 in Toronto. Come say hi — we'...
05/22/2026

Today's the day! 🙌 The Drive Marketing team is at Booth 48 at The Small Business Show 2026 in Toronto. Come say hi — we'd love to meet you and chat about growing your business with data-driven ads!

The industry average ROAS is 3.65. Our clients? They're hitting 11x, 13x, even 13.76x 📈 This is what data-driven adverti...
05/21/2026

The industry average ROAS is 3.65. Our clients? They're hitting 11x, 13x, even 13.76x 📈

This is what data-driven advertising actually looks like. Come see us at Booth 48 — The Small Business Show 2026 — and let's talk about what these numbers could look like for your business.

Come meet the man behind Drive Marketing in person! 👋 Sheldon P**n, our CEO and Founder, will be at Booth 48 at The Smal...
05/21/2026

Come meet the man behind Drive Marketing in person! 👋 Sheldon P**n, our CEO and Founder, will be at Booth 48 at The Small Business Show 2026 in Toronto.

Whether you're curious about running better ads or just want to chat digital marketing — come say hi!

What if your ads actually paid for themselves? We're heading to The Small Business Show 2026 and we want to meet YOU 👋📍F...
05/20/2026

What if your ads actually paid for themselves? We're heading to The Small Business Show 2026 and we want to meet YOU 👋

📍Find us at Booth 48 — we'll show you exactly how our clients make their marketing pay for itself.

05/18/2026

One of the biggest misconceptions in digital advertising right now is that AI can completely run campaigns on its own.

The reality?

AI tools are powerful, but they still require human oversight.

We’ve seen situations where Meta’s automation:
• Misidentified pages as catalog items
• Reactivated products that were intentionally disabled
• Served irrelevant products to customers
• Created issues that could risk account flags or campaign interruptions

This is why our team still manually reviews campaigns every single day.

Because when platforms are constantly changing, relying entirely on automation introduces too many unpredictable variables.

Strong performance doesn’t come from “set it and forget it” advertising.

It comes from combining AI efficiency with human strategy, consistency, and quality control.

That human touch is still one of the biggest competitive advantages in paid media.

Visit drivemarketing.ca

05/15/2026

Sometimes the biggest performance issues come from the smallest oversights.
One example?
Location targeting.

We’ve audited accounts meant to reach the U.S. market that were accidentally serving ads internationally. No complex algorithm issue. No creative problem. Just setup.

Without a clear verification checklist, these mistakes slip through — and budgets disappear quietly.

Platforms like Google and Meta are incredibly powerful tools. But precision matters. Every setting impacts performance.

Strong results start with disciplined setup and thorough review.

Want more insights like this?
👉 Watch the full video here: https://youtu.be/g-rN3PuT5gY?si=EFR0IHFz6WkgLxkP

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