09/01/2026
Email continues to be one of the most dependable channels for building customer relationships and supporting revenue growth.
Forbes Advisorโs latest statistics highlight emailโs strong return on investment, especially when businesses use it to send relevant, permission-based communication.
Marketing teams should look closely at:
๐ต Whether each email supports one clear objective
๐ต How audiences are segmented by behavior or interest
๐ต Which automated workflows support the customer journey
๐ต What performance looks like beyond opens and clicks
๐ต How email contributes to pipeline, retention, and revenue
Strong email programs are built on relevance, timing, and consistent ex*****on. The data supports emailโs value, but the strategy determines the results.
Source: Forbes