Martin Marketing

08/25/2022

Have you entrusted your Google Ads to a Google Ads expert.? You’re not alone. As an entrepreneur there are only so many hats you can wear - and wear well. If you have handed the task of managing your Google ads to an expert, you may be interested to know how to best gauge whether this expert truly is effectively managing ad spend, scheduling, strategy, ad copy, etc... And if you discover it’s time to make a change, check out our blog post on “13 Mistakes You Can Avoid With the Right Google Ads Expert” and learn more about common oversights and ways you can prevent them. I have also included a list of questions worth asking as you interview heads for that Google Ads Manager hat. Or connect with us for a free consult. We’ve been there, done hat!

07/20/2022

Are you an online coach? This one is for you! If you struggle with how to best market your business, we’ve got 6 valuable recommendations on the blog. You don’t need a lab coat. All it takes is humility, and flexibility. And if you need a little guidance, we have lab coats. We can help.

05/30/2022

Just when you thought you had figured out how to make Google Analytics work for you, they introduce a new version! Yes, if you've been running Google Universal Analytics (or earlier), it's time to set up GA4.

Check out our latest blog post to learn how you can safely and smoothly migrate to GA4 without too many grey hairs. You'll want to start now because Google has announced that on July 1, 2023, they will be sunsetting Universal Analytics and you don't want to be stuck in the dark! If this news is hitting you at a busy time and you'd like help, by all means, contact us for a consultation. We like your hair colour just the way it is.

02/11/2022

In our most recent blog article, we're sharing four tips on selecting your marketing kpi's. There are lots of performance indicators out there, but what ones are key? The ones that are actionable, that can be forecasting and ones that reflect customer website behaviours too. Listening is just as important as marketing and we'll show you how.

02/03/2022

Move over Google. The new most popular online destination is now TikTok. With over one billion active users, TikTok has dethroned Google and Facebook. That's why you're seeing lots of copycat behaviours on other platforms. They're trying to keep up with the way that people want to see content.

07/31/2019

The average length of video people are consuming on now is three minutes and longer.

If you plan to use video to market on (and we recommend that you do!) remember that people are on social media to connect, not shop.

Informal low production value, shot-on-your-iPhone, off-the-cuff, face-in-the-camera video are not only fine but preferable to a slick TV type video ad.

If YOU are the brand (like a coach or teacher), keeping it in an informal format is absolutely the way to go.

You want to come across as approachable like a trusted friend, not distant and removed like a TV star.

We've compiled some starter video tips for you in the blog article linked below 👇

The way people consume media has changed as social media has evolved and changed. Video marketing is popular and easier than you think. Read More.

01/08/2019

Ca-Ching! That's what we thought when we discovered a way for our clients to generate an invoice for their customer via email based on a Facebook comment (Instagram too). Wow! We're so excited about it, we wrote a blog article about it. Check it out here:
https://martinmarketing.ca/increase-social-revenues/

12/20/2018

Facebook advertising is one thing that we do, but it's not all that we do. Some businesses are feeling more comfortable diversifying their ad spending across a few platforms and using Pinterest ads is one way of doing this.
And the best part is that your competitors likely aren't even there yet;)

12/07/2018

Introducing, the pantone colour of the year for 2019...

11/26/2018

How prepared are you for a cyber attack? It's important to be aware of the latest PIPEDA updates that were introduced this month because they can impact your business if there is a data breach. Learn more about the update and how you can protect your business and your customers.
https://martinmarketing.ca/pipeda-update/
Spoiler: Fenn & Fenn Insurance Practice offers Cyber Liability Insurance.

11/12/2018

Sometimes businesses neglect to realize that their marketing message needs to fit the platform, not the vice versa.
We've created a two-part blog article that illustrates how the ads we create are more ready to be shared at a social BBQ (Facebook and Instagram) than at a shopping mall (Google).

Our side-by-side split tests show that direct response copy doesn't work on social media. Here are the details:
https://martinmarketing.ca/direct-response-copy-woes/
And the continuation of this article shows the power of social proof:
https://martinmarketing.ca/social-features/