Entertainment Marketer

05/19/2026

In Case you Missed It ...

The first issue of 'Advice From Jim Norris' was published on May 9 and included the feature: Why Repetition and Consistency Still Win in Marketing

Also included were Opportunities, Resources and Events for entertainment marketing professionals and career searchers

Check out the May 9 issue and subscribe so you don't miss anything down the road

Visit www.advicefromjimnorris.com

05/05/2026

Career Opportunities in the Entertainment Production Industry - an essential webinar

It's a $2 trillion global industry — and most people are looking for jobs in all the wrong places. Join Jim Norris, 47-year entertainment industry veteran and former Metalworks and Mohawk College instructor, for a practical webinar on the careers available in entertainment production, where the jobs actually come from, and the 10-step process that gets results. You'll leave with a clear map of the industry, a sharper resume strategy, and a real understanding of why 7% of applicants land 40% of the hires.

Information at www.entertainmentspotlight.biz/careers

05/04/2026

Why May is the sharpest month to reach the entertainment industry

https://entertainmentmarketer.com/insights/f/why-may-is-the-sharpest-month-to-reach-the-entertainment-industry

.com

04/27/2026

04/20/2026

After 47 years in entertainment media, I'm starting something new: a monthly Linkedin newsletter where I share what I've actually learned — about marketing, the industry, and the mistakes I see most often. First edition is live.

Subscribe here: https://www.linkedin.com/newsletters/advice-from-jim-norris-7451986951966191617/

Advice from Jim Norris from Entertainment Marketer on entertainment marketing and career planning.

04/20/2026

There's a quiet truth in marketing that most campaigns forget by their third week: what works is rarely what's new. It's what's repeated.

In an industry that rewards creative novelty and punishes stale thinking, this can feel counterintuitive. Marketers are trained to push for fresh ideas, reinvent their positioning, and refresh their creative every quarter. But the research on how audiences actually process marketing messages points in a different direction entirely. Repetition isn't a failure of imagination. It's the mechanism that moves a brand from unfamiliar to trusted....

Read the whole article at https://entertainmentmarketer.com/blog/f/why-repetition-and-consistency-still-win-in-marketing

Jim Norris
Entertainment Marketer
www.entertainmentmarketer.com
[email protected]

04/18/2026

🎵 Independent artists — Spotify paid out a record $11 BILLION to the music industry last year. Are you getting your share?

Join us Thursday, April 30 at 2:00 PM EST for Show Me the Money: Maximizing Streaming Royalties — a FREE webinar with Canadian music industry legend Eric Alper.

You'll learn exactly how streaming royalties work in 2026, the two royalty systems most artists aren't collecting from, and how to position yourself to benefit as an independent artist.

⏳ This is happening in less than two weeks. Seats are limited — don't wait.
👉 Information at www.entertainmentspotlight.biz/streaming

04/13/2026

Spotify paid out a record $11 billion to the music industry in 2025.

The question is: how much of that is reaching you?

Join us on Thursday, April 30 at 2:00 PM EST for a free webinar that could change the way you think about your music career:

🎵 Show Me the Money: Maximizing Streaming Royalties

Canadian music industry veteran and publicist Eric Alper — host of SiriusXM's ThatEricAlper and one of the most followed voices in the Canadian music industry — will break down exactly how streaming royalties work in 2026, clearly and without the spin.

You'll walk away knowing:
:• What the major platforms actually pay per stream — and why the numbers shift constantly
• The two separate royalty systems every artist should be collecting from (and why so many aren't)
• What Spotify's 1,000-stream threshold really means for emerging artists
• How AI-generated content and streaming fraud are reshaping payouts — and what platforms are doing about i
• Why independent artists now account for half of all Spotify royalties — and how to position yourself to benefit

Whether you're releasing your first tracks or managing a growing catalogue, this is the conversation that could make a real difference to your bottom line. It's free. It's live. And it's coming up fast

More information at www.entertainmentspotlight.net/streaming

Register Now: meet.zohocloud.ca/xdyk-jml-odx

See you there,

04/10/2026

EXPO-SCÈNE 2026 is only a few days away!

Over 1,200 visitors have already registered for their free badge – Have you? Join the cool crowd in Montreal April 15-16 for this next edition, featuring:

▹ A bustling show floor

Our sold-out show floor will be packed with leading Canadian companies, globally renowned brands, and industry professionals from across Canada and beyond. Explore the best in pro audio, sound, lighting, special effects, stage equipment, rigging, AV, multimedia, video, business and events solutions, and much more, in a distinctive welcoming atmosphere.

▹ Exclusive Demo Rooms

See, hear, and feel the products in our demo rooms, where top brands and product experts showcase the latest innovations and solutions in sound and lighting. Check out our website for details on demoed products and times.

▹ Training Courses

Courses run from April 13 to 16. Deepen your knowledge and sharpen your skills with hands-on training on top industry gear led by acclaimed professionals. Spots are still available in these courses: grandMA3, WATCHOUT 7, and Fog and Haze Machines with Hazebase.

▹ Industry TEC Talks

Held on the show floor and presented by our exhibitors. Dive into hot industry topics and new products with these short educational seminars led by experts in their field. No additional registration needed, just show up.

Get ready to be inspired, energized, and leave the show full of new discoveries and connections.

See you there!

🔗 https://bit.ly/EXPOSCENE

EXPO-SCÈNE 2026 | April 15 – 16, 2026
Palais des congrès de Montréal, QC, Canada
Free Visitor Registration.
Presented by CITT/ICTS.

-scene /ICTS