10/22/2026
How much should a small business spend on marketing?
Hire Adrian recommends starting with 2 to 5% of revenue for B2B or 5 to 10% for B2C, but the real answer to how much should a small business spend on marketing depends on your cost per lead and what each customer is worth to you. For many Canadian small businesses, the average spend is just over $30,000 a year. Cover your website and tracking first, then invest enough in ads and SEO to measure real results.
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https://hireadrian.com/how-much-should-a-small-business-spend-on-marketing/