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Interpix Design

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Oakville, ON
Interpix Design

Leading user experience design agency supporting companies across North America.
30 years of simply useful™ UI/UX

Interpix Design is a user experience design and strategy firm founded in 1995. We have a commitment to delivering successful user experiences and have worked with local and international companies for over 15 years.

10/29/2026

Your product works perfectly. On your machine.

You know every shortcut. You have perfect test data, a fast connection, and full context. Your users don't.

They're on old devices. Messy data that trips validation rules nobody tested. 3G in a meeting room. Reading every label for the first time.

That gap is where products silently lose users. A layout that breaks on the one screen size the team didn't own. A load time that drops 30% of mobile users before the page renders. A flow that takes 2 clicks when you know the path and 12 when you don't.

Test on real devices. Use real data. Watch someone who has never seen it use it before you ship.

Get in touch if you want a fresh set of eyes on your product before it ships.

10/27/2026

Accessibility is not a compliance exercise. It's a larger market.

1 in 5 people has some form of disability. That's before you count the person in bright sunlight who can't read low-contrast text, or the commuter navigating one-handed. Accessible design reaches more people by definition.

The cost of getting it wrong is invisible. Users who can't complete a task don't complain. They close the tab and find something that works. The analytics shows a drop-off. Nobody knows why.

The fix is cheap at design time and expensive as a retrofit. Contrast that works in sunlight. Keyboard navigation. Labels that make sense without visual context. Hard to add at scale. Easy to build in from the start.

Accessible copy is just clear copy. Accessible UX is just good UX.

Get in touch if you want to talk through accessibility in your product.

10/22/2026

Your product is being used in ways you never intended. That's not a bug. That's your roadmap.

Every workaround a user builds is a gap they couldn't wait for you to fill. Exporting data to reformat it elsewhere. Using the notes field to store structured data. Tagging items with workaround labels to filter them.

None of it showed up in the survey. It showed up in a support ticket that got closed as "working as intended." The best product insight of the quarter disappeared into a resolved status.

Audit your tickets for workarounds. Watch session recordings for unexpected paths. Ask one question: why did they need to do that? The answer is almost always your next roadmap item.

Get in touch if you want to uncover what your users are trying to tell you.

10/20/2026

You designed for the user who knows what they want. Most of your users don't.

Most interfaces work perfectly for users who already know where they're going. For everyone else, they're an empty room with signs pointing to other empty rooms.

The explorer who isn't sure yet. The first-timer who clicked three things, nothing worked, and closed the tab. The person who arrived from an ad and never got an answer to: is this even right for me?

Lead with outcomes. Give uncertain users a path. "Not sure where to start?" is the most useful sentence on most homepages. Most products never write it.

Get in touch if you want to talk through how your product handles uncertain users.

10/15/2026

Most products grow by addition. Every quarter something ships. Nothing gets removed. The result is a product that does everything and communicates nothing - where the features that matter most are buried under the ones that don't.

New users don't explore. They scan, pick one path, and if it doesn't work they leave. They're not lazy or impatient. They just don't have the context that power users built up over months. The feature they needed was there. They just never found it.

The fix isn't a better tooltip or a longer onboarding. It's designing for discovery rather than inventory. Surface the right feature at the right moment based on where the user is. Show new users the 6-feature workflow that power users built. Because it's not a secret, it's just never been made visible. And remove everything that isn't earning its place on screen.

A product that shows users what they need, when they need it, will always outperform one that offers everything at once.

Get in touch if you want to talk through feature discoverability in your product.

10/13/2026

Being mobile responsive solves the layout problem. The text scales. The buttons stack. The page fits on a small screen. That's genuinely useful but also genuinely not enough.

What being responsive doesn't do is account for the person holding the phone. Mobile users are often moving, distracted, and trying to do one specific thing quickly. The most important actions need to be reachable with one thumb. Sessions get interrupted and need to be resumable. Users rarely want to do everything the product offers. They just want to do one thing and they want to do it fast.

A desktop interface that reflows to 390px wide hasn't been designed for any of this. It's been tolerated on a smaller screen.

The questions worth asking when designing for mobile aren't about viewport widths. They're about moments. What is this user trying to do? Where are they when they're doing it? What gets in the way? Those answers build a different product than a responsive stylesheet.

Get in touch if you want to talk through your mobile experience.

10/08/2026

Most redesigns fail not because the new design is worse. But rather, because users had already built something in their heads.

Experienced users don't read labels. They navigate on autopilot. Move a button they click ten times a day and you've disrupted a habit, not just a preference.

The Snapchat redesign in 2018 was genuinely better for new users. Over a million existing ones signed a petition to revert it. The design wasn't wrong. The approach was.

There is a third option between leaving things alone and redesigning them. Fix performance first. Improve copy at familiar locations. Add new features inside containers users already visit. Save structural change for when the evidence demands it, and when it does, give users the choice of when to make the switch.

The best product teams ship constant improvement. Their users just never quite know how much work it took.

Get in touch if you want to talk through how to improve your product without breaking what users know.

10/06/2026

The most underrated UX metric is time to first value.

Most teams track sign-up completion, onboarding completion, time in app. But none of those tell you whether a user got anything useful out of the product.

Time to first value measures the gap between sign-up and the moment a user gets something worth having. That gap is where most churn happens... before users understand what they signed up for.

Users who hit value fast stay. Users who don't leave and don't come back.

The fix: map the path from sign-up to first value, count the steps, cut everything that doesn't move the user closer to that moment. Every step that doesn't lead there is friction you kept on purpose.

Get in touch if you want help improving your users' time to first value.

10/01/2026

Scroll made sense when it was invented. For a continuous grid of image results, removing the stop-and-click of pagination kept users moving. Then it got applied everywhere, regardless of whether users were browsing or trying to get something done.

The products breaking away from it are doing well. TikTok built on discrete swipe, not scroll: each video a complete unit, the swipe an active choice. Perplexity gives you the answer and stops. No feed below it. Linear and Raycast navigate by keyboard. Scroll is a fallback, not the model.

None of these patterns is better than scroll in every context. That's the point. Each one is better in the context it was designed for. Scroll works when users are exploring with no destination. It works against them when they have something to do.

The question worth asking: did you choose scroll because it fits your users, or because it's what the internet looks like?

Get in touch if you want to talk through your navigation model.

09/29/2026

The hardest sentence to write in product design is also the most important: "What problem are we actually solving?"

Teams skip it because it feels like slowing down. The brief exists. The deadline is set. Questioning it looks like doubt. So nobody asks.

Then six months later the product ships and users don't engage with it the way anyone expected. Not because the ex*****on was poor. Because the problem that got solved wasn't quite the problem users actually had.

It happens constantly. It almost always starts with an assumption made in week one that nobody thought to question.

The question isn't a formality. It's not a workshop exercise. It's the thing that determines whether what gets built is worth building. Asked honestly, before anything else, it changes the shape of everything that follows.

Get in touch if you want a second opinion on the problem before you build the solution.

Address

1200 Speers Road/Suite 49
Oakville, ON
L6L2X4

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://interpixdesign.com/

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