Interpix Design

Interpix Design Leading user experience design agency supporting companies across North America.
30 years of simply useful™ UI/UX

Interpix Design is a user experience design and strategy firm founded in 1995. We have a commitment to delivering successful user experiences and have worked with local and international companies for over 15 years.

Most teams design for when AI works. Nobody designs for when it doesn't. That's where trust collapses.Traditional errors...
09/01/2026

Most teams design for when AI works. Nobody designs for when it doesn't. That's where trust collapses.

Traditional errors are obvious. AI errors are confident. The model doesn't know it's wrong, returns the output anyway, and the user has no idea the answer is made up.

AI fails in six distinct ways: fabrication, partial corruption, semantic drift, scope failure, intent misalignment, and system failure. And each needs a different response.

Users can forgive AI getting it wrong. What they can't forgive is the product pretending it didn't. Show uncertainty. Preserve the user's input. Name what went wrong. Give a specific way forward.

The AI features that build the most trust aren't the most accurate. They're the ones that behave well when the model is wrong.

Learn more in our latest blog at the link in bio.

Your product has a personality. You just didn't choose it.Every error message, loading screen, and empty state is a pers...
08/27/2026

Your product has a personality. You just didn't choose it.

Every error message, loading screen, and empty state is a personality decision. Most teams make them without thinking. "Error 500: Internal server error" is a personality: cold, robotic, nobody's fault. "Something went wrong on our end, give it a moment and try again" is a personality too. Someone actually decided that one.

The fix is simple. Pick three words for how your product should sound and rewrite every error and empty state against them. Users notice when the voice changes mid-product. They just don't know why it feels off.

What personality has your product accidentally built? Contact us to learn how we can help!

Your product is harder to use on day 90 than day 1. Nobody designed for that.Most products are built for arrival. The on...
08/25/2026

Your product is harder to use on day 90 than day 1. Nobody designed for that.

Most products are built for arrival. The onboarding is polished, the first session is clean, and then time passes. Features pile into the nav. Notifications stack up. The dashboard that once showed three things now shows seventeen. Each addition made sense on its own. Together they've made the product noticeably harder to use than it was on day one, and standard metrics won't catch it until users are already leaving.

Designing for long-tenured users isn't a separate project. It's a question to ask from the start: what should this product feel like at month six? Most of your competitors aren't asking it.

What does your product feel like at month six? Learn more in our latest blog at the link in our bio.

Teams build features, ship them, and move on. Nobody checks six months later if anyone actually uses them. Over time the...
08/20/2026

Teams build features, ship them, and move on. Nobody checks six months later if anyone actually uses them. Over time the product grows and the useful stuff gets buried.

Unused features aren't just useless... they make everything worse. New users can't figure out what matters, the things people love get harder to find, and every unused feature is still something you have to maintain when it breaks.

Check your usage data. Find the 6 that get opened every day. Build those much better. Cut the rest.

A product that does a few things really well beats one that does many things badly every time.

Do you know which 6 features your users actually love? If not, contact us today to learn how we can help!

Your product still works. It just looks like it was built in 2016.A UI facelift isn't a full rebuild. You keep everythin...
08/18/2026

Your product still works. It just looks like it was built in 2016.

A UI facelift isn't a full rebuild. You keep everything that works: the code, the features, the structure. What changes is everything users see. Typography, colour, spacing, and how it feels on every device.

Most products don't need to be rebuilt. They just need to look like they belong in 2026 and beyond.

Here are three signs it's time:
1. Users can do what they need to do but growth has stalled and traffic is slipping
2. Half your users are on phones but your product wasn't designed for small screens
3. And your competitor just updated their look while yours hasn't changed in years

A clean, modern interface helps you rank higher in search, convert more visitors, and give users the confidence that your product is worth their time.

Think it's time for a facelift? Read the full blog at the link in our bio and contact us today!

Check your analytics. The top page is almost always an old blog post, a campaign page that ended, or something someone l...
08/13/2026

Check your analytics. The top page is almost always an old blog post, a campaign page that ended, or something someone linked to once. It made its way to the top of Google and stayed there.

The problem is that page probably has no clear next step. No explanation of who you are. No reason to stay.

So visitors land, look around, and leave. That traffic just walked out without converting or even remembering your name.

Every high-traffic page is a front door. Most teams only design one.

Find the page that gets the most visits. Check if it tells people who you are and what to do next. Fix that page first.

Need help identifying this and fixing those pages? Contact us today!

When a product works well, nobody notices. They just do the thing they came to do and move on.When it doesn't, they spen...
08/11/2026

When a product works well, nobody notices. They just do the thing they came to do and move on.

When it doesn't, they spend the whole time thinking about the product instead of the task. Where's the save button? Did that work? Why won't this load?

Every one of those moments is a small failure. Enough of them and people stop trusting the product. Then they stop using it. Then they tell someone why.

The goal isn't to impress people. It's to disappear.

If users are thinking about your product while they use it, something went wrong.

Is your product getting out of the way? Contact us to learn how we can help!

Your onboarding has 11 steps. Users quit at step 3. You might think that it's a user problem, but it isn't.When someone ...
08/06/2026

Your onboarding has 11 steps. Users quit at step 3. You might think that it's a user problem, but it isn't.

When someone stops at step 3, they're not giving up because they're lazy. Something on that screen confused them enough to make them leave, and they took their trust in the product with them.

Most teams track how many people dropped off. Almost nobody asks where they dropped off, or what was on that screen when they did. Those are different questions, and the second one is the useful one.

The step someone leaves on is a message. It's telling you exactly where your product stopped making sense to them.

The fix isn't to shorten the onboarding. It's to find the step where most people leave, work out what's confusing on that screen, and fix it. Then check the next one.

Contact us to find your step 3.

The reason users don't use your new feature isn't that they don't want it. They just don't know it exists.You built it. ...
08/04/2026

The reason users don't use your new feature isn't that they don't want it. They just don't know it exists.

You built it. You shipped it. You put it in the changelog.

The problem? Nobody reads the changelog. The email you sent? 8% opened it. Half of those clicked nothing. Your power users already knew. Everyone else kept using the product exactly the same way.

Features buried two menus deep get ignored. Features in the "More" tab are there because nobody decided where they actually belong.

Discovery is a design problem. The fix isn't a better announcement. It's putting the feature where users already are, at the moment they'd actually use it.

Contact us to find where your features are hiding.

30 wasted seconds per task doesn't sound like much. But multiply it by 20 tasks a day and 200 users, and you're looking ...
07/30/2026

30 wasted seconds per task doesn't sound like much. But multiply it by 20 tasks a day and 200 users, and you're looking at 33 hours of lost productivity. Every single day.

The frustrating part is where those 30 seconds hide. The confirmation modal nobody reads but everyone has to close. The form that wipes all your data when you make one mistake. The filter that resets itself every time you log back in.

None of it feels expensive on its own. Together it's a real number on your productivity budget, and it compounds quietly.

You don't need a full redesign to fix it. You need to find the 30 seconds and remove them. Then find the next ones.

Contact us today to find your friction.

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