08/26/2026
📚 Our August may not be directly about real estate, but it holds some true gems about how to build a sustainable business.
💁 "Trailblazer: The Power of Business as the Greatest Platform for Change" is co-authored by Marc Benioff, Salesforce CEO, and Monica Langley, a former Wall Street Journal journalist and Salesforce's Executive Vice President for Global Strategic Affairs.
In this book, which is partly Mr. Benioff's memoir, he elaborates that the main key 🗝️ to a sustainable business lies in building trust and putting the customer's success first - an important notion for every real estate agent.
🤔 We often see agents craft marketing messages and pitches around themselves - how many homes they sold, how many clients they serve, what percentage of the market they hold.
💡 However, the key to success lies not in bragging about your success but in showcasing how you helped your clients achieve their homeownership and cash flow goals. With such an approach, building trust, especially when working with online real estate leads, becomes way easier.
