UPCOM

01/29/2016

Ottawa # Atlanta ::: strategic business consultants for growth PERIOD .ca

11/22/2015

Ontario ::: UPCOM launches traditional, digital and social media marketing campaigns to increase Holiday chrome sales for regional HD dealers in Canada. UPCOM delivered; graphics, printing, strategic planning, integration, management, analytics, measurement and marketing results
.ca
Marketing results. Delivered

09/15/2015

Your Brand is More Than an Image
Ottawa ::: Customers have changed how they decide with whom to do business. They are eagerly seeking out businesses and professionals of conviction and purpose. Customers want a business that believes so strongly in what it can provide that it’s willing to make a clear, buyer-centric promise of outcome — up front, unconditional, and unqualified.

Kanata ::: Make no mistake, this is not the typical brand promise, because the typical brand promise today is a “me, I, and us”-focused message that does not clarify value from the buyers-perspective nor does it deliver distinction.

Orleans :::This desire for a buyer-centric promise is more than the customer wanting to know “what’s in it for me” — the classic WIIFM of marketers. Rather, a clear brand promise provides the deep psychological reassurance that a business is committed to customers and is their best choice for what they want to accomplish. This is at the heart of creating a distinct presence in the marketplace and capturing responsive consumers. Responsive consumers are those who have decided to act on their emotional or functional need to solve a problem, fulfill a desire, or make a change.

Ontario ::: Thinking you are distinctive is not the same as consumers finding you because you’re delivering, at every level of the organization, a consumer-centric promise of outcome in the market place. Furthermore, your brand and its promise is not just an image, it’s your identity in the marketplace. It provides you with the customer-centric platform needed to break out.

Canada ::: Some years ago I was given a painting commissioned by a CEO client to express his new found understanding of the consumer’s perspective of this point. In black block letters was the word “think,” crossed out and replaced by the word “KNOW” in red. The subject — simple; the implications — enormous. Knowing what your target consumers really want and why and delivering it beats what you think every time. Today, we can no longer “website away” where we want our capabilities to be. To differentiate your brand in this client experience driven market place we must go beyond identity designs, tag lines, and mantra filled marketing & communications. We must deliver on meeting our customer expectations, and delivering beyond the expectation they had in mind. Are your clients experiencing what your marketing & communications commits that you can deliver?

Action Required,

Take a few moments of quiet reflection and ask yourself: Do you really KNOW what your target prospects or customers expect from working with you, or are you relying on what you think they want from you?

Just a question – authored by: Kevin Bloodworth

Let’s answer your questions together.

www.upcom.ca
613.837.5000

08/13/2015

Ottawa ::: UPCOM produces "explainer" video for a local community gardening initiative in Scarborough | Toronto, ON Canada
To learn how UPCOM's award winning producers can bring your community, or corporate story to life-click or call on The UPCOM Media Group today! 613.837.5000

07/14/2015

Ottawa Mobile Website Design Development and Optimization

Ottawa ::: Having a website that looks great & performs on both a desktop and mobile screen dimensions is no longer a perk—it’s a necessity with today’s mobile technology landscape. With more and more mobile web users active in the digital media markets the use of mobile devices is surging beyond interface times formerly spent at desktops and laptops. Today, any website without a succinct mobile experience is a website that will soon to be left behind, and more importantly, according to new Google algorithms, a website that does not include responsive coding will no longer be included in Google search results.
Ontario ::: Don’t let your website fall victim to this mobile site feature—let Upward communications create a new or responsive solution to meet the search engines evolution, your changing customer tendencies, and advancing along with improving you marketing & communications on the very latest in mobile device technologies.
Canada ::: Our responsive web designs are focused on creating congruency between your desktop website, a tablet view and the personal device interaction. With a Mobile responsive website from Upward communications your on-line marketing & communications will perform no matter what device a visitor is using to connect with your business, they will experience an even better experience than you may be offering today, while proactively preparing your business on-line for tomorrow. To learn more about integrating these responsive technologies in to your website, and to take advantage of our complimentary consultation offer click or call on UPCOM Ottawa today! www.upwardcommunications.ca
613.837.5000

Kanata ::: Whether it is broadening brand visibility of products and services, positioning company executives as industry innovators or even generating sales inquiries, our highly targeted, technologically forward multimedia campaigns drive results. Upward communications Ottawa provides compelling,…

06/23/2015

Ottawa ::: UPCOM Media Group delivers "explainer-video" For expanding Character Education initiative in Ontario
C/O Upward Outreach Ottawa
www.upwardoutreach.com
613.837.5000

06/04/2015

Ottawa ::: With so much riding on your branding, marketing, and communications, you need an nimble agency partner with proven expertise and a long track record of results for clients. Not annalytics alone, but the kind of results that lead to higher sales for your company, bigger budgets for your department and better business performance reviews for your shareholders.

Ontario ::: Since 1986, UPCOM has partnered with B2C and B2B brands (locally, regionally, and globally) to provide full-service, integrated advertising, automated marketing, public relations | communications, and digital media marketing strategies that raise brand awareness, drive business development, and improve the bottom line. . Our experience ranges from manufacturing, energy, insurance and government to finance, retail, health, security, real real estate, retail, broadcast media, transportation, and sports entertainment - we have a particularly deep track record in the B2B clean technology market that supports emerging environmental OEM's through rep development, strategic partnerships, and acquisitions. Let's connect!
www.upcom.ca
613.837.5000

05/07/2015

Brand Architecture Ottawa
Ottawa ::: Engineering a brand that people are glad to align themselves with is what separates success from failure. At UPCOM Ottawa we’re ready to help ensure the success of your brand performance through our sound and proven brand architecture process; piecing together all of the instrumental components of your efforts into a single, streamlined image.

Ottawa ::: Building a brand is about more than just marketing—it’s about backing up every component of your business and leveraging your abilities atop a steady internal business foundation to ensure that you not only experience an increase in performance, but you also have the internal infrastructure to sustain the growth to come for your external marketing results.

Sittsville :::From engineering an easy to manage website and bolstering your SEO & Social Media performance, to helping you create engaging communications and informative resources, we’ll lay brick after brick of stability to the foundation of your brand, ensuring that whatever you build in the future is concrete and supported. Even if you’re just starting out, we aim to ensure that no effort is in vain and that everything you do lends itself to the future sustainability of your business. Is your Ottawa brand ready? Let's grow!
http://upcom.org/branding.php


613.837.5000

Increase services or products sales with the best business consultant in Ottawa. Upcom the Brand Consultant offers excellent branding services to meet your business needs.

05/01/2015

Ottawa ::: UPCOM Ottawa launches web design 2.0 for: http://www.summittoy.com/ Toys with a twist, check it out!

When you're ready for your brand to grow, click or call on UPCOM. Let's grow! www.upwardcommunications.ca

613.837.5000

03/19/2015

Ottawa Brand Strategy

Orleans :: Does your brand have a comprehensive strategy for marketing itself? When it comes to positioning your brand as a market leader within your industry and cultivating a brand name that people identify with, a sound strategy is the foundation for success. At UPCOM Ottawa We'll consult with you to help create a picture of your brand as it exists today, learn more about your goals, help you to realize your brand potential and form a streamlined marketing strategy that offer solid grounding for continued brand growth and recognition.

Ontario ::: Creating a brand strategy involves every facet of your business—from internal communications to external marketing campaigns and everything in between. With defined goals and multi-level marketing approaches, we'll help you create cohesion across your entire brand, ensuring that every encounter is one that's a part of the bigger picture. When you work with UPCOM Ottawa on your brand strategy, you're striving for a completely intertwined approach to branding that is sure to be recognized by your customers. It's not just strategy, it's a science. To schedule a consultation with UPCOM Ottawa's brand consultants - click or call on UPCOM Ottawa today!
http://upcom.org/branding.php
613.837.5000

03/06/2015

Brand Strategy ::: BRAND CONSULTANT Ottawa
Ottawa ::: Does your company brand have a comprehensive strategy for marketing itself? When it comes to positioning yourself as a leader within your industry and cultivating a brand name that people identify with, a sound strategy is the foundation for success. We'll consult with you to help create a picture of your brand as it exists today, learn more about your goals, help you to realize your brand potential and form a streamlined marketing strategy that offer solid grounding for continued growth and recognition for your brand awareness across Ottawa.

Orleans ::: Creating a brand strategy involves every facet of your business—from internal communications to external marketing campaigns and everything in between. With defined goals and viral marketing approaches, UPCOM will help you create cohesion across your entire brand, ensuring that every exposure is one that's a part of the bigger picture. When you work with us on your brand strategy, you're striving for a completely intertwined approach to branding that is sure to be recognized by your customers.Signature Audio Video is one of our most recent highly performing brands across Ottawa. From a fresh new logo design- to now the most recognized Audio Video brand in Ontario, UPCOM was able to leverage their existing strengths and communicate a far broader market awareness for SIGNATURE in Ottawa, and today SIGNATURE has grown to become the largest Audio Video and Home Theatre showroom in Ottawa. From logo to industry leadership, where would you like to grow?
Experience our results for SIGNATURE here:
https://www.google.ca/?gws_rd=ssl =ottawa+home+audio+video+theatre


invite us started for your business here: www.upcom.ca
613.837.5000

03/06/2015

Ottawa ::: More users than ever browse the net on their phone. Be sure they see your company in the best light. Order your mobile website today.
www.upcom.ca

613.837.5000