U7 Solutions

U7 Solutions U7 Solutions is a website design and digital marketing company in Ottawa. U7 Solutions is a digital-first website design and marketing agency.

We help small and medium businesses thrive online with strategic websites and digital presence. U7 Solutions provides consulting, strategy development, design and development services specifically geared to help small and medium sized organizations succeed online. Over the last 12 years, U7 Solutions has worked with over 200 organizations on a variety of complex, multi stakeholder website and marketing projects to successfully execute customized digital solutions.

08/28/2026

...and trust us, there's more

August marks 19 years of U7 Solutions helping you thrive online.

A lot has changed in those years, but our focus hasn’t: bringing the right strategy, technology, and ex*****on together so our clients can stay focused on their mission.

We’re incredibly grateful for the trust our clients have placed in us over the years, and very excited about what’s ahead.

Here’s to year 20!

Most people think content shoots are about getting photos.They're not.This one started with a marketing problem.Swedish ...
07/20/2026

Most people think content shoots are about getting photos.

They're not.

This one started with a marketing problem.

Swedish Door already had Google Ads bringing in homeowners who knew what they wanted.

The problem was everyone else.

Most people think renovating a kitchen means choosing between a budget IKEA kitchen or an expensive custom one. They don't realize there's another option: building on IKEA's cabinet system with custom doors, or, in some cases, simply refacing what's already there.

If people don't know those options exist, they won't search for them.

So Google can't find them.

That's where Meta comes in.

Not to "go viral." Not to boost a few posts.

To introduce their way of thinking about a kitchen renovation.

That's why our teams spent the day together producing the assets this strategy needs.

We filmed nine customer-story ads based on real projects, a video sales letter (VSL) for the landing page, and supporting content for the lead magnet homeowners will receive before booking a consultation.

Every piece has a job: introduce an option people don't know exists, answer the questions they'll naturally have, and move people one step closer to taking action.

Thanks to Swedish Door for trusting us to help tell the story. Excited to see these campaigns out in the wild.

07/17/2026

Imagine what’s possible for your organization with a team of experts in:

• B2B and B2C digital marketing strategy
• Website design, development and maintenance
• SEO and Google Ads
• Paid and organic social media
• Brand strategy and design
• Performance tracking and interpretation
• AI tool design and development

To see what U7 has done for some of our clients, check out our portfolio at u7solutions.com/our-portfolio

To chat about what U7 can do for you, send us a message or book a call at u7solutions.com/contact

07/13/2026

5 signs your brand needs some attention ⚠️

• Your target audience has changed, but your brand hasn’t
• You’re struggling to explain what makes you different, or why people should care
• You cringe a little when you share your outdated website with new leads
• You’re launching something new and want to make a strong first impression
• There’s no consistency between your website, ads, print materials, and social posts – they each feel like a different version of your brand and don’t align with your long-term goals

Ready for a brand that finally feels like you?

We’re here to deliver strategic visual identities that can take your organization to the next level 👩🏻‍💻🎨

Sometimes you need to step away from the screen and touch grass...Or in our case, gorgeous red cedar. 🌳Thanks so much to...
07/08/2026

Sometimes you need to step away from the screen and touch grass...

Or in our case, gorgeous red cedar. 🌳

Thanks so much to Laila and Joe for giving us a behind-the-scenes tour of the Ottawa location. Such a treat to see the work up close and chat about what’s next for The WoodSource!

07/06/2026

The best-performing ad wasn’t the most polished one.
It was the one where the audience saw themselves immediately. 👀

For a recent campaign with BC Colleges and SkillPlan, we were trying to reach trades training students across Canada.

And we knew generic targeting wasn’t going to cut it.

So instead of broad interest targeting, we built a hyper-local strategy from the ground up:
• 92 trades training campuses manually compiled
• 1-mile Google Ads targeting around every campus
• Meta targeting layered by individual college locations

The goal was simple:
Reach people where they already were… while they were already in “learning mode.”

But targeting only gets you in front of the right people.

Creative is what makes them stop scrolling.

The best-performing Facebook & Instagram ad was this simple student-focused video because the audience instantly recognized themselves in it:
• the classroom setting
• the trades environment
• the confusion/frustration
• the experience of trying to keep up

It felt familiar.

And that’s the real lesson:
People pay attention to content that reflects their reality.

Not just “good-looking” creative.
Not just polished branding.
Recognition.

Because when your audience feels understood, performance changes.

Running a national bilingual campaign promoting two trades across three platforms is no small feat.But that's exactly wh...
06/29/2026

Running a national bilingual campaign promoting two trades across three platforms is no small feat.

But that's exactly what we pulled off for this joint effort by Canadian Apprenticeship Forum (CAF), SkillPlan, and the International Union of Operating Engineers (IUOE).

The campaign ran November 7 to December 25 – one of the toughest windows of the year for non-retail campaigns. Ad costs spike as e-commerce brands flood platforms with holiday budgets, and getting someone to stop scrolling and sign up for a learning platform? Hard ask.

Here's what the scope actually looked like:

• Two trades. Two languages. Three platforms (Meta, Google Search, and YouTube).
• Separate campaign structures for each language on each platform
• Two custom landing pages (English and French)
• Keyword research, ad creative production, tracking, and reporting

The audience: Operating Engineer apprentices and pre-apprentices, Heavy Equipment Operators, and Crane Operators, coast to coast.

Shoutout to our partners on this one. Complex campaigns like this don't happen without strong collaboration.

06/26/2026

“Can you make the logo bigger?”

Most Google Ads campaigns shouldn’t be heavily optimized on day one. 👀When we launched a recent Google Search campaign f...
06/23/2026

Most Google Ads campaigns shouldn’t be heavily optimized on day one. 👀

When we launched a recent Google Search campaign for BC Colleges and SkillPlan, we intentionally avoided making immediate changes.

Why?

Because new Google Ads campaigns go through a learning phase.

The platform needs time to gather enough data around:
• search behaviour
• click-through rates
• keyword quality
• conversion patterns
• audience intent

Making major optimizations too early can actually disrupt performance before meaningful trends have time to emerge.

So for the first three weeks, we let the campaigns run with minimal intervention while the data accumulated.

Then we optimized.

Using real performance insights, we:
• refined keyword targeting
• adjusted budget allocation
• prioritized higher-performing search terms

The impact was immediate:

* 📈 Clicks per week more than doubled after optimization, then increased again the following week.
* 🎯 Conversion rate increased by nearly 40%, followed by another major jump the week after.
* 💸 Cost per conversion continued decreasing week over week.

This is what active Google Ads management actually looks like.

Not panicking after launch.
Not changing settings every two days.
Not “set it and forget it.”

Real optimization means understanding when to let campaigns learn… and when to step in strategically.

Because launching the campaign is only the beginning.

Years of running paid campaigns across Canada and multiple platforms taught us a lot.Here are five things we wish more p...
06/08/2026

Years of running paid campaigns across Canada and multiple platforms taught us a lot.

Here are five things we wish more people knew.
(👉 Swipe through for the full breakdown)

Silly content works. Most people worry it won't land with their audience but there's rarely an audience that doesn't want to laugh or connect with something relatable. Experiment before you rule anything out, and let the data tell you what works.

Paid media is your awareness engine. When we look at session contribution (with GA data) by channel during an active campaign, paid ads are routinely driving over 80% of website visits. Not ad impressions. Actual sessions.

Long-term results come from long-term commitment. Some of the most exciting results we've seen happen when campaigns run for months or years, because we're constantly reviewing data, tracking conversions, and optimizing as we go.

Standardize your tracking before you launch. UTM codes are non-negotiable. The way you set them up determines whether your platforms and campaigns show up cleanly and separately in your data, or as one big mess.

Not all channels are built the same. The key is understanding what each platform does best and using them together to prime your audience and drive conversions over time.

Address

123 Slater Street 6th Floor
Ottawa, ON
K1P5H2

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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