10/31/2026
A Black Friday inquiry that waits two days for a reply is usually a lost sale, not a slow customer.
Before the rush, set up the follow-up system:
• Assign ownership: one person owns the inbox each day
• Set a speed: same-day replies during the campaign window
• Write the replies in advance: pricing, availability, redemption questions
The businesses that win the holiday often didn't have the best offer. They had the fastest response.
Want help building your holiday follow-up process? DM Comm2pO with FOLLOW-UP.