Pagecloud

03/03/2025

Did you know Pagecloud is Canadian? The whole team is located in Canada's capital! Although we have users from all over the globe, we have a ton of Canadian users who trust us for their business!

We wanted to highlight some other Canadian-based Saas products for small businesses, entrepreneurs, freelancers, and agencies that you can add to your tech stack!

Check out our post for the full list!

Let's make shopping Canadian easier! Here's a curated list of Saas products from Canada that can help your small business grow.

12/24/2024

Day 12 is here! Time to launch your site!

Congratulations, you’ve made it to the final step. This is the moment where all your hard work comes to life and your online presence starts making an impact.
Here’s a quick checklist for a smooth launch:

✅ Double-check everything: Review your pages, links, and content one last time to ensure everything looks perfect.

✅ Test your site: Open your site on different devices and browsers to ensure it’s fully responsive and functions as intended.

✅ Announce it to the world: Share your launch on social media, with your email list, and among your network to start driving traffic right away.

Remember, launching your website is just the beginning. From here, you can (and should!) continue to refine and grow your online presence by tracking your performance.

Check out our full launch guide here: https://www.pagecloud.com/blog/website-launch-guide?utm_source=facebook&utm_medium=social&utm_campaign=blog

Merry Christmas and Happy Holidays!! We'll see you in 2025

12/23/2024

Day 11 of the 12 Days of Websites! Claim your domain

Your website’s domain is more than just a web address. It’s your brand’s online identity! Here’s why securing a custom domain is a must:

✅ Boost brand authority: A professional domain builds trust and helps people remember your business.

✅ Get a custom email: With a custom domain, you can create professional email addresses (e.g., [email protected]) that add credibility to your communications.

✅ Organize your pages: Once your domain is live, make sure all your pages are properly named and linked. A seamless user experience is key to keeping visitors engaged!

Don’t wait until launch day to buy your domain! Get your domain set up early to avoid last-minute hiccups.

12/21/2024

Here's a website hack for Day 9 of 12 Days of Website Building! Content scanning!

Let's be real, no one is going to read every word on your website, so it's important a visitor can quickly scan your site and understand the overall purpose, key messages, and find exactly what they are looking for.

To support content scanning, use clear headings, supporting imagery, bullet points, and FAQs.

12/20/2024

Day 8 of 12 Days of Website Building! Don't forget about mobile!!

When planning your website, it's important to consider how your content, navigation, and calls-to-action will work on mobile. You can work tirelessly on design and content for your desktop website, just to realize that it's not optimized for a mobile device.

Mobile can be tricky to get right, so here are a few essentials:

✅ Larger text: For a smaller screen size, it's important to enlarge your text so it's easy to read
✅ Tappable buttons: Using fingers to tap is different that using a mouse. Make sure links are too close together, and buttons are big enough.
✅ Simplified navigation: Navigation can quickly get complicated. Make sure you've simplified navigation on mobile so users can easily find what they are looking for.

12/20/2024

Looking back at 2024 at Pagecloud! Huge thank you to everyone who used and supported our platform this year.

This year we had some exciting launches including Pagecloud Popups, Layouts, and Advanced analytics.

Our mission is to make the world of website building easier and more accessible. On top of that, we want to our users to be able to use their website as an active participant in their marketing and online growth.

Next year we have some big things coming... Check out our post for a sneak peak.

As 2024 comes to a close, we want to take a moment to thank each and every one of you for trusting Pagecloud to be a part of your journey. Whether you’ve built your very first website with us, have been managing your website for several years, or used our tools to connect with your audience, you.....

12/19/2024

Day 7!

Your homepage is your business's front door, so make sure it’s a warm welcome! Start by showcasing your UVP (Unique Value Proposition), adding eye-catching visuals, and including social proof to build trust.

Think about your audience persona! What are their biggest challenges, and how can you solve them? Let your homepage answer those questions clearly and confidently.

And then guide your audience to take an action. You can checkout our homepage structure template here: https://www.pagecloud.com/blog/the-ultimate-website-copy-prep-guide

12/18/2024

Day 6 of the 12 Days of Website building! NAVIGATION!

If you website is a house, the navigation is the floor plan. It guides visitors to the rooms (pages) they need without getting lost. A clear, organized menu improves user experience, keeps visitors engaged, and helps them take action faster.

Start with these questions:

✅ How many pages does your website really need?
✅ Which pages deserve a spot in your top-level menu?
✅ What do your visitors expect when they land on your homepage?

Put yourself in your visitors' shoes. Make sure they can reach the most important pages in just a click or two.

12/17/2024

Day 5 of the 12 Days of Website Building!!

By now your website should have a purpose and a message, so naturally it's time define your specific website goals.

How are goals different that a purpose? Good question. A website's purpose is much more broad (for example: sell products, land clients, etc.), while goals are specific actions you want your visitors to take. Your goals should support the overall purpose of your website and align with your business objectives.

Common website goals include clicking a sign up button, submitting a contact or estimate form, downloading a PDF, and more. Your website can have multiple goals depending on where your user lands on your site and what stage of the buying journey they are in.

Check out our post on defining website goals: https://www.pagecloud.com/blog/what-is-a-website-conversion?utm_source=facebook&utm_medium=social&utm_campaign=blog

12/16/2024

It's day 4 of the 12 Days of Website Building! What makes your business stand out? Your Unique Value Proposition (UVP) is what separates you from the competition. It’s not about what you do—it’s about what you do for your customers and why they should choose you.

A strong UVP:

✅ Clearly communicates the unique value you offer
✅ Connects to your audience’s needs and goals
✅ Sets you apart in a crowded marketplace

Think about the problems you solve, the benefits you deliver, and what makes your solution different. Keep it clear, concise, and customer-focused!

Need help getting started? Use our free UVP Statement Builder to define your unique value and start building a website that connects and converts: https://www.pagecloud.com/uvp-statement-builder

Drop your UVP (or your work-in-progress version) in the comments—let’s celebrate what makes your business unique!

12/13/2024

Day 3! Organizing your assets

If you’re just launching your brand, focus on gathering the minimum essentials to represent your business effectively:

✅ Logo: A simple design that reflects your brand identity. There are many free logo generators that can help you get started.
✅ Fonts: Pick two complementary fonts—one for headlines and one for body text.
✅ Color Palette: Choose 2-4 colours that align with your brand's personality.
✅ High-Quality Images: Use stock image sites like Unsplash to find visuals that resonate with your audience.

Pro Tip: Create a basic brand kit with these elements so everything is ready when it’s time to build your site. It saves time and ensures your website looks professional and cohesive. In Pagecloud, you can easily set up your colours, and use our Unsplash integration to find images.

Want some font inspiration? Check out our top 50 Google font pairings: https://www.pagecloud.com/blog/best-google-fonts-pairings

12/12/2024

Day 2 of the 12 Days of Website Building! KNOW YOUR AUDIENCE

Who is your website for? Knowing your audience is the foundation of creating a website that truly works for your business. When you understand your audience, you can:
✅ Design with their preferences in mind
✅ Write content that speaks to their needs and challenges
✅ Build trust and encourage meaningful engagement

Understanding your audience is crucial to being able to create a website and content that speaks to their needs, and meets them at the right time in their buying journey.

Think about:
🔍 What problems does your audience need to solve?
🎨 What tone, visuals, and messaging will resonate with them?
🎯 What actions do you want them to take on your site?

You can start with our Audience Persona Worksheet! Download it for free here: https://www.pagecloud.com/audience-persona-worksheet?utm_source=facebook&utm_medium=social&utm_campaign=website_prep_guide