12/07/2016
Hiring the right web designer or developer or marketer has become a very important, yet confusing task for business today. Reaching your audience is much more complex than putting an ad in the local paper, magazine or yellow pages. Today’s clients consume information through many channels and most of those channels pass through some sort of electronic device – a computer, tablet or mobile phone, with more smart devices being developed daily. The common element linking all the channels together is your website. Your website is the anchor to which all your marketing should be tethered.
In this article we will cover the roles and overlap of different web designers, developers and marketers, how they organize in companies, or not, and the pros and cons of each type company organization. We will also set out some basic skills anybody you hire to build your website should have.
Hiring the right web designer or developer or marketer has become a very important, yet confusing task for business today.