06/04/2026
The role of the physical store is evolving fast.
Today’s strongest retail experiences are blending digital convenience with in-store engagement through connected inventory, loyalty integration, mobile tools, and fulfillment flexibility.
The latest ORI spotlight report explores how retailers are redefining physical retail and where the biggest gaps still exist.
A few findings:
🔹 89% of retailers now offer BOPIS
🔹 56% of store associates use digital tools
🔹 68% collect customer emails in-store
🔹 Only 8% of EU retailers support in-store inventory filtering online
🔹 Mobile checkout adoption remains low at 19%
Explore the full report:https://assets.osf.digital/ori-reports/ori-instore-retail.pdf