Aryze Design

Aryze Design Brand Design & Creative Agency
� Embrace a 𝙁𝙧𝙚𝙨𝙝 Look

11/05/2026

Any other advisor can match your services, your fees and your credentials. But they can’t offer prospects you.

Video is the fastest way to show that before anyone ever books a call. A prospect can read your whole About page and still have no idea what type of person you’re actually like.

There are three spots on your website where video pulls the most weight. One of them a ton of advisors have never tried, and it takes some of the nerves out of hitting “book.”

Have a listen below 👇

11/03/2026

“We’re fiduciaries.” “I hold the CFP.” “We take a personalized approach.”

All good things, but your prospects have heard every one of them hundreds of times before.

So what’s the thing that makes someone pick you over the next advisor?

Have a listen below 👇

10/29/2026

If AI-written blogs ranked, publishers wouldn’t still be paying their copy writers.

A lot of advisors lean on AI for their website copy and blogs. It makes sense.

It’s fast and, at first glance, it reads pretty well.

But when it comes to ranking in Google and showing up in AI answers, human writing still has an edge.

So where does that leave AI? It’s still useful, just not the way most people are using it.

Have a listen below 👇

09/24/2026

In an AI answer, only about three firms get named, and there's no page two to land on.

Your site speed decides whether you're one of the three, the same way it's decided your Google rankings for years.

Make your site faster for prospects and readable to the systems answering their questions.

Five full fixes, have a listen below 👇

09/22/2026

The average advisory firm spends about 7% of revenue on marketing, and only 2% of that is hard dollars, and the rest is your time.

Which is why marketing feels cheap right when it's costing you the most.

Cost to land a client goes from around $800 at the smallest firms to over $15,000 past $5M.

The 7% isn't moving much either way, the only question is whether you're spending it on results or on your own learning curve.

Have a listen below 👇

09/17/2026

Firms running fewer than five marketing tactics grew 15%, while firms running five or more grew 11%.

That's from the new Kitces report, and it keeps growing as firms get bigger.

So the more tactics, the worse hit rate.

Your newsletter, your LinkedIn, the seminar you host once a year.

There's usually one in there that's most of the way to working and just needs somebody to finish it.

Have a listen below 👇

09/16/2026

Mark McGrath, CFP® retired from financial planning.

But he loved it too much to stay away from all the advising and impact he could make.

So he started Phynance, and set out to help physicians with advice-only financial planning.

In his own words, he gets more business than he can handle from socials, so he was "really just looking for a 'storefront'."

Simple as that.

So, we built him one long landing page that does the job effectively:

→ Who he helps, right at the top
→ Services laid out plainly
→ Pricing, right there on the page
→ A clear way to book

SEO and a bigger marketing push can come later if he decides he wants them, but for now the site has one job and it does it well.

Great working with you, Mark!

09/15/2026

Social media costs advisors more than 10x what SEO costs to bring in the same dollar of new client revenue.

That's from the new Kitces study, 26 tactics ranked, and SEO came in second cheapest, but only a third of advisors are doing it.

You should know what SEO is by now. The holdup is that you either don't want to put money into it, or you're not sure what putting money into it even gets you.

So you try to do it yourself, on top of the 7-9% of revenue you're already putting into marketing, two-thirds of which is your team's time.

Have a listen below 👇

Wednesday. First video goes live.We're taking the work we've been publishing for financial advisors to video, covering:→...
09/07/2026

Wednesday. First video goes live.

We're taking the work we've been publishing for financial advisors to video, covering:

→ AEO and GEO, explained in a totally unbiased way (which is rare)

→ SEO, so you show up for the searches your prospects are running

→ The conversion flow framework we use to turn traffic into booked calls

→ Branding and messaging that make your site look like yours

→ What to fix first when the whole thing's needed work for a while

Addressing the pain points advisors bring up most and how to fix them, based on the past two years alone: 50+ advisor websites and 100+ calls with advisors stuck on the same list.

Listen on a drive or between meetings, at 2x if you want to hear me talk like a squirrel.

Search "Taylen Sather" on YouTube and subscribe so the first one shows up when it drops.

09/03/2026

Business owners. Individuals. Retirees. Pre-retirees.

Those are the four most common advisor niches, and yet that pretty much describes everyone.

Which, if you’re tracking, means you don’t really have a niche.

Your site reads like everyone else's, right as AI search starts rewarding the opposite with AEO and GEO.

How should you switch up?

Have a listen below 👇

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