Strategy Lab Marketing

10/29/2026

AI can help you write 100 blog posts. But what if nobody’s looking for any of them? 👀

Before you ask AI what to write, find out what your customers are searching for! 🧐

For November’s AI Power Hour, Jeph Maystruck is joined by Kurtis Anderson for WWKD: What Would Kurtis Do?!

Kurtis is bringing real examples, real search data, and a live demo to show you how to:

🔎 Find content opportunities hiding in Google Search Console.
🧠 Give AI enough context to create something useful.
🕸️ Build connected website content that answers your customers’ questions.
♻️ Turn one page into a week of social posts.

From car loans to a Regina crystal shop, he’ll show how the approach works across different businesses, and build a content plan live for someone in the room.

Stop committing random acts of content. Start making things people are looking for.

November 6th at 12pm in the Path Cowork boardroom. Lunch included!!

Let’s make something worth finding.

Grab your ticket, link in our bio!

10/13/2026

WE HAVE OUR WINNERS!!🥳🎉👏

Kevin Wong on Facebook with the story about Zippity Zoom Toys and the after hours “toy emergency hotline”. (We have now verified this is a thing and we love them for it!)

for her story about Joe’s Deli!! You both won yourselves a $25 gift certificate to Supreme China Bistro!!

THANK YOU to everyone who commented, tagged a business or DM’d us a story, they were all fun to read! Man do we have some amazing companies here in Regina!! Some folks definitely do CARE MORE!!

Keep sending them! We still want to know who you think CARES MORE in our lovely city.

Ok, heading to Joe’s Deli!! 🫡

09/28/2026

WHO CARES more? 🧐🥰

We’re looking for companies and organizations that Care More. Our first feature? Supreme China Bistro in the Vic Square Mall. 😳

Yup. Mall food.

It’s my daughter’s favourite restaurant, and I think I know why. They PACK those takeout containers. Like… the elastic band is hanging on for dear life!

They care more about the portion. They give you so much food that every time we go back, it feels like we’re getting away with something. It might genuinely be one of the best takeout values in history (may or may not be able to verify this claim).

And that’s the point of this series. Caring More doesn’t have to mean changing the world. Sometimes it means giving people a little more than they expected.

A little more food.
A little more service.
A little more attention.
A little more effort.

Those are the things people remember.

NOW WE NEED YOUR HELP.

Tag a company or organization below that CARES MORE and tell us WHY.

We’ve got two $25 Supreme China Bistro gift certificates for two of our favourite nominations. Tell us where we should film next!

WHO CARES MORE?

09/25/2026

Nominate your community hero for the Lawney Donaldson Community Builder Award and help us recognize those who are making Regina and area a better place! We want to hear about the amazing people in your life - head to our website and nominate someone today!

A BIG shoutout to Barbershop Films for sponsoring the award and Strategy Lab Marketing for sponsoring the voting platform!

Nominations are open from now until October 5th with voting happening from October 6th-11th. The winner will be celebrated at our BIG Breakfast Show on November 3rd!

https://bbbsra.ca/lawney-donaldson-community-builder-award-2/

Big Brothers Big Sisters of Regina, and satellite agencies in Moose Jaw and Weyburn work together to ignite the potential of young people through life-changing mentoring relationships.

09/17/2026

Thanks to everyone who came to our A.I. Power Hour with SHANE CHAPMAN and Jeph Maystruck! 😎🕺🙌

This A.I. world is changing so fast this workshop covered all new material versus a short three weeks ago. Like every week we’re having a breakthrough or an incredible (sometimes creepy) development.

Shane was great. He doesn’t talk about the theory around A.I., nope he shows you what he’s built. It was FASCINATING! Like a fully working deck estimator tool for his company that he built himself (with the help of Claude).
I literally had to show someone in a meeting later in the day what he built, it’s that good.

In a world that’s constantly changing and the threat to be left behind is there for almost every industry, the only way to stay relevant is to keep learning. Every time we host a workshop I learn something new I didn’t know before the workshop. We are all just students in the world trying to learn as fast as we can.

No these images are not A.I. generated, Ali Shahidi took them. 😤💪👌

09/15/2026

GO EAT BURGERS FOR A GREAT CAUSE!!! 😍🍔🍔

We love community organizations, we also love community organizations that do innovative fundraising!! The BBBS of Regina & Area really out did themselves this time!

Until Sept 20, every burger you order at participating restaurants, cash money gets donated to Big Brothers and Big Sisters of Regina. It’s really that simple! (And delicious!)

We visited Leicester Family Restaurant & Lounge Regina, The Keg, and Pumpjacks Cathedral and let me tell you, all these burgers were UNREAL!!

Go support a great organization and eat a delicious burger! You can also vote for your favourite burger in the BBBS of Regina & Area website!!

09/09/2026

🎒🚨 THIS IS NOT A BACK-TO-SCHOOL CONTEST FOR STUDENTS. 🚨🎒

This one’s for the PARENTS. 😜😎

The moms and dads waking up early, making lunches nobody will eat, finding missing water bottles, getting everyone dressed, locating TWO shoes, and somehow getting the kids out the door on time! 🫡

YOU DESERVE SOMETHING TOO!!

We’re giving away five (5) $50 Cornwall Centre gift cards next week to some very deserving parents! One for each day next week!❤️

Maybe $50 doesn’t quite make up for the morning chaos…but a little Kung Pao Wok and some retail therapy certainly can’t hurt. 🤷‍♂️

👉 Tag a parent who deserves WAY more than a gift card and, if you want, tell us why they deserve a little back-to-school treat! Each comment = an entry.

Good luck, parents. You made it. 😂🙌 Winners will be announced and notified on our story next week!

09/07/2026

“A person’s name is to that person the sweetest and most important sound in any language” -Dale Carnegie

I had to make a video about the power of remembering someone’s “name”. Three stories, first, an amazing book by John Amaechi The Promises of Giants, a friend who hasn’t forgot a name since 2003 (ehem Derek Wu), and a personal story about how AMAZING the students are at the University of Regina summer sports camps!! 🙏🙏🙏 All because these students remembered my kids name. That’s it.

I’m BAD at remembering names, but I’m getting better! 😤👊

09/04/2026

🚨 AI POWER HOUR IS COMING. 🚨

Join SHANE CHAPMAN from THE ULTIMATE DECK SHOP & Jeph Maystruck for a fast, practical and occasionally ridiculous hour showing you how we’re actually using AI in our businesses right now.

We’ll get into things like:

🤖 Why we use different AIs for different jobs
📄 Reading, analyzing and working with HUGE documents
✏️ Editing, customizing and making AI sound more like you
🧮 Building tools and calculators with AI — sometimes it’s literally just math!
🚐 Troubleshooting real-world problems (including Shane’s camper 😂)
🚧 Finding bottlenecks in your business
🛠️ Building useful AI tools for your website
❤️ And why the goal isn’t “use more AI” — it’s use AI to do better work for people.

Plus lunch. Because nobody should have to learn about artificial intelligence while hungry.

AI POWER HOUR with Shane & Jeph
📅 Wednesday, September 16
⏰ 12–1 PM
📍 Path Cowork, Regina
🎟️ $75

Check the link in our bio to register!

Real AI. Real businesses. Real things you can actually use.

Come hungry. Bring your laptop. Bring your weird AI questions. 😎