10/22/2026
Salesforce is taking another step toward the future of AI-powered marketing.
The company has signed a definitive agreement to acquire Braze for approximately $5.66 billion, aiming to strengthen customer engagement through real-time interactions, personalized messaging, and AI-powered marketing capabilities.
The proposed acquisition could help businesses deliver more relevant customer experiences across email, SMS, websites, and other channels.
Read the full announcement: https://hicglobalsolutions.com/blog/salesforce-acquires-braze-what-this-means-for-the-future-of-marketing/