Charm and Gusto

Charm and Gusto We are a small design studio based on the Sunshine Coast, responsible for leading the creative and marketing work for a variety of clients – big and small.

Some projects are extra sweet. We had the pleasure of partnering with Skookumchuck Bakery to create the Little Cinny bra...
07/23/2026

Some projects are extra sweet. We had the pleasure of partnering with Skookumchuck Bakery to create the Little Cinny brand and packaging, bringing their iconic cinnamon buns from the bakery to grocery store shelves.

Beginning with the logo and visual identity, we created a mark that captures the indulgent, homemade quality of the product through flowing cursive lettering inspired by the drippy icing layered over each bun. The identity draws further inspiration from the bakery’s iconic surroundings, incorporating swirling forms that reference both the signature spiral of a cinnamon bun and the powerful Skookumchuck rapids that have become synonymous with the bakery experience.

Congratulations to the Skookumchuck Bakery team. And thank you for trusting us with such a fun project!

06/16/2026

We’re excited to share the new website we designed for Centràle, a boutique collection of homes coming to Burnaby’s Capitol Hill brought to you by First Track and Miller Wark.

Inspired by the spirit of la dolce vita, the digital experience was crafted to reflect the project's sophisticated personality, thoughtful design, and vibrant neighbourhood setting. From storytelling and user experience to visual design and conversion strategy, every detail was considered to bring the brand to life online. Take a look and explore the good life.

centraleliving.com ✨

A fresh perspective can go a long way.For these incentive campaigns, we took cues from the existing brand and reimagined...
06/02/2026

A fresh perspective can go a long way.
For these incentive campaigns, we took cues from the existing brand and reimagined them through a new creative lens. Sometimes bringing in an outside studio is all it takes to uncover new ideas, new energy, and new ways to connect with your audience.

A fresh perspective can go a long way. For these incentive campaigns, we took cues from the existing brand and reimagine...
06/02/2026

A fresh perspective can go a long way.
For these incentive campaigns, we took cues from the existing brand and reimagined them through a new creative lens. Sometimes bringing in an outside studio is all it takes to uncover new ideas, new energy, and new ways to connect with your audience.

05/25/2026

The moment we’ve been working toward has come! The Centràle presentation centre is now open, and we’re thrilled with how it turned out. We partnered with First Track and Miller Wark to shape the brand and buyer experience across every touchpoint, from naming and identity to the presentation centre and campaign rollout. Here’s a look at the opening, along with a few of the pieces we created for the project along the way. More from Centràle coming soon.

We worked with K2 Kitchens to create a logo that reflects the balance of form and function in their custom kitchen and b...
05/14/2026

We worked with K2 Kitchens to create a logo that reflects the balance of form and function in their custom kitchen and bathroom cabinetry. We developed a visual language inspired by simple shapes as a nod to the compartments, structure, and building blocks that create their beautifully crafted cabinetry. Clean, modern, and built with intention, just like the spaces they build.

05/08/2026

Packaging does more than hold a product. It shapes perception, builds recognition, and influences what people reach for. From beverages and wellness brands to skincare, food, and specialty goods, we create packaging systems designed to stand out on the shelf and feel cohesive everywhere your brand lives. If you’re building a product brand and need help bringing it to life, we’d love to chat.

Address

25C 5755 Cowrie Street
Sechelt, BC
V0N3A8

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+1 604-837-3636

Website

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