12/04/2025
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Today, Micron shared some news that comes with a heavy heart: we’ve made the difficult decision to wind down the Crucial consumer business. This means that sales of Crucial-branded products through retailers, e-tailers, and distributors worldwide will gradually come to an end.
For nearly three decades, Crucial has been more than just a brand - it’s been a trusted companion for millions of people building, upgrading, and creating. Thanks to an incredible community of passionate customers, dedicated partners, and talented Micron team members, Crucial became synonymous with innovation, quality, and reliability in memory and storage. We are deeply grateful for the support and loyalty that made this journey possible.
Some things to note as we wind down:
Crucial consumer products will continue to ship through the end of February 2026, and we’ll work closely with our partners and customers to ensure a smooth transition. Warranty service and support will remain available for all Crucial products. While this chapter is closing, Micron will continue to serve commercial customers globally with Micron-branded enterprise products.
Thank you - for 29 amazing years of trust, collaboration, and shared success. Crucial wouldn’t have been what it was without you.
Read more here: https://investors.micron.com/news-releases/news-release-details/micron-announces-exit-crucial-consumer-business
