08/28/2026
this brand is for women who are done starting over :)
meet the new island conditioning!
when Kady came to me, she already had a super clear perspective on fitness. her philosophy is all about building strength and nourishing yourself, SANS the toxic diet culture we all grew up with.
island conditioning just needed a brand that felt as strong and confident as that message.. without gym-bro vibes or stereotypical feminine aesthetics.
together, we built a new identity + website around the idea of feeling good without reliving 2000s diet culture (which i must say, as a girl on the gen z/millennial cusp, this was VERY fun to work with)!!
the final brand turned out earthy, grounded, and a bit playful :) i'm loving how we tailored the aesthetics to Kady's personality and not your typical fitness brand.
so obsessed with this one! thank you Kady | Body Recomp Coach for Women for trusting me with the visuals for your amazing business!
brand visuals + identity,
website design + copy,
social templates,
all by Paradise Brand Club 🌴