10/03/2026
How can a water park improve revenue by 11% in 2027? It may be easier than you think.
When guests can show up any day they like, you're carrying all the risk. You can't predict attendance, you can't staff to it, and your revenue is left to chance. As Kari Manev puts it in Season 2, Episode 1 of Signal, flexibility is worth paying for. If guests want it, sell them a premium ticket or a season pass. Then give everyone else a reason to commit: a better price for choosing their date.
The path is simple:
1️⃣ Move from open-date tickets → date-based pricing, then
2️⃣ From date-based pricing → demand-based pricing
Every step moves revenue from chance to plan. Guests buy earlier and you know who's coming. You staff to the forecast, stock the kitchen to it, and spread out your peak days.
The results show up fast. One RocketRez partner was already using date-based pricing. Since moving to demand-based pricing, they're 11% ahead of their best year ever.
Pricing is the first lever to pull if you want to earn more this season than last.
🎧 Full episode: The Easy Money Waterparks Are Still Leaving on the Table - YouTube (https://hubs.li/Q04z5L_b0)