Birdseye Global

08/28/2025

Happy Labor Day weekend from everyone at BirdseyePost ☀️ Hope you're enjoying some well-deserved rest.

While many are kicking back, Q4 is basically here! Now is the perfect time to get ahead on your holiday marketing!

Let's chat to get ahead of the holiday rush: https://hubs.la/Q03z5C9w0

08/25/2025

Ever feel like your marketing messages get lost in the noise? What if every piece of mail felt like it was written just for you?

That's the power of Variable Data Printing (VDP). We're talking personalized postcards at scale, that actually grab attention and get results.

Why personalization changes the game:

• 5X Higher Response Rates: Personalization grabs attention.

• Seamless Digital Bridge: Personalized QR codes link straight to custom online experiences.

• Boosted ROI: Drive more engagement and conversions.

BirdseyePost makes VDP easy, strategic, and fully trackable.

Learn more about our VDP solutions:

Learn how to use Variable Data Printing (VDP) to personalize direct mail at scale. Boost engagement with dynamic, data-driven postcards.

08/21/2025

Want direct mail that actually converts? 📈

We're sharing our Top 11 Design Principles for high-performing campaigns! Learn how to make your postcards pop, drive action, and get measurable ROI.

Read the guide: https://hubs.ly/Q03z5jpH0

08/18/2025

Back to School is right around the corner!

If you haven’t planned your direct mail campaign yet, now’s the time.

Parents are shopping. Routines are shifting. And your brand should be in the mix, right on their kitchen table.

Launch in minutes with BirdseyePost

08/13/2025

Think print is dead? Think again.
Studies confirm what we're seeing: direct mail is outperforming digital in 2025!

Why?

🧠 Higher Recall: Print requires 21% less cognitive effort to process but delivers 70% higher recall!

🎯 Full Customer Journey Impact: Print influences every stage of the customer journey, from awareness to post-purchase loyalty, more effectively than digital alone.

📈 Boosts Digital: Direct mail makes your digital efforts stronger, increasing online searches and conversions.

🤝 Gen Z & Millennials Trust Print: Younger generations find print more credible and less intrusive, leading to higher purchase intent.

📊 Trackable Results: QR codes and unique URLs mean you can now measure your print campaign ROI!

In a noisy digital world, print breaks through, builds trust, and drives real results.

Check out the full article:

Print and direct mail outperform digital in recall, trust, and ROI. Backed by neuroscience and behavior data, print is thriving in 2025.

08/11/2025

The BirdseyePost + Klaviyo integration is ready to supercharge your customer connections.

Just like our native Shopify integration, you can automate personalized direct mail postcards directly from your flows, using real-time data for campaigns like abandoned carts, unread emails, or VIP offers.

Setting it up takes less than 5 minutes.

Check it out on the Klaviyo App Directory: https://hubs.ly/Q03z5d9-0

Lean more about BirdseyePost Klaviyo SmartMailers: https://hubs.ly/Q03z58_l0

08/06/2025

Email fatigue is REAL. So how do you truly stand out? 🤔

Direct mail is lands right in your customers' hands, but how you mail matters. From postcards to catalogs, the format, paper, and finish all impact your ROI. Our new guide breaks down the top-performing direct mail options.

Check it out here, and learn about choosing the right format for your direct mail campaign: https://hubs.la/Q03z4ZNQ0

08/04/2025

Most marketers think of personalization as an email thing.

But in the physical world? Personalized direct mail at scale, powered by Variable Data Printing (VDP).

With VDP, you can dynamically change text, images, offers, and QR codes on every postcard you send. That means:

✓ A unique message for each customer

✓ Product recommendations based on browsing or purchase history

✓ Geo-targeted offers and local store maps

✓ QR codes that track individual engagement and drive opt-ins

It’s how leading businesses across industries are turning direct mail into a smart, automated, highly trackable channel, just like email or SMS.

And with tools like BirdseyePost VDP doesn’t require complex workflows or print know-how. It's built in.

We wrote a deep dive into how it works → https://hubs.la/Q03wgqgp0

07/30/2025

Shopify + Klaviyo + Direct Mail = 🚀

With BirdseyePost, you can trigger personalized postcards just like emails (based on Klaviyo flows, Shopify data, and real-time customer behavior).

🛒 Abandoned cart?
📦 Order milestone?
💬 Winback opportunity?

Automate it. Print it. Send it.
It's direct mail, timed perfectly for impact.

Learn more: https://hubs.la/Q03w6VbS0

07/28/2025

📊 Have you seen it yet?

Our 2025 Direct Mail Industry Report is live, packed with insights, trends, and what’s actually working in direct mail right now.

If you haven’t checked it out yet, now’s the time.
👉 https://hubs.la/Q03w6FvH0

07/25/2025

Kick off your first campaign with a bonus!

When you spend $5,000 or more:
📬 Get 1,000 postcards free
🎨 Plus, free design services to bring it to life

No guesswork. No extra fees. Just powerful direct mail that delivers.

Get started at https://hubs.la/Q03w6CZk0

07/23/2025

For CBD and THC brands, marketing isn't easy. Regulations limit where and how you can reach customers.

But here's the good news:

Direct mail is compliant, targeted, and proven to work.

Cannabis brands are seeing real results, and with BirdseyePost, direct mail is as easy to setup and track as digital channels.

Learn more: https://hubs.la/Q03w6Cct0