Cool Eye Creative

Cool Eye Creative Branding and graphic design for community-first brands

Design memes, but make it fashion aka Viktor & Rolf. 😅😅😅
01/27/2023

Design memes, but make it fashion aka Viktor & Rolf.

😅😅😅

A look at the logo designs for Carv Projects, a Toronto-based woman-owned interior design studio.The wordmark is bold in...
01/03/2023

A look at the logo designs for Carv Projects, a Toronto-based woman-owned interior design studio.

The wordmark is bold in its contrasting shapes and unlikely curves.

The mark, a carved out shape reflective of the brand's name, is a custom luxury icon that's experiential, energetic, and progressive.

Your fave beige branding designer doesn’t care about accessibility. Why are we still dropping fire emojis in their comme...
12/30/2022

Your fave beige branding designer doesn’t care about accessibility.

Why are we still dropping fire emojis in their comments?




















Creating your colour palette doesn’t just mean choosing “aesthetic colours that go together that give the vibe of your b...
12/28/2022

Creating your colour palette doesn’t just mean choosing “aesthetic colours that go together that give the vibe of your brand.”

The process is more nuanced than that.

Not only do we care about “vibe” and “feeling” and “brand,” we also care about accessibility and options for layering and design.

If you look at my photos above, you’ll see that not all colours in the same palette layered ONTO each other are created equal.

Slide 1: Yellow words on warm grey is slightly hard on the eyes.

Slide 2: Off-black on hot pink is iffy. Why? Because one trick I learned in design school was if a coloured design was converted to black and white and their tonalities cancelled each other out, then the coloured version of that design would likely not work either.

Slide 3: Type on colours look great. However, pinky-purple on olive and periwinkle might become inaccessible if my font weight was thin and delicate.
(This is why all elements of brand design must work together harmoniously.)

When designing, I try my absolute best to choose your palette so it best aligns with your brand, and so it can be used realistically.

I present my best options, but I do understand that colour feelings run deep and in the end, your final palette is ultimately your decision.




















Visual identity for .club - lettermark, wordmark, colour palette, and dolla sign graphic element. 🤑
12/19/2022

Visual identity for .club - lettermark, wordmark, colour palette, and dolla sign graphic element.

🤑

I disagree with designers who equate black, white, and beige to “luxury.” Hermès Orange is real luxury. So is Tiffany Bl...
12/19/2022

I disagree with designers who equate black, white, and beige to “luxury.”

Hermès Orange is real luxury. So is Tiffany Blue.

In my book, luxury is sophistication, and it’s the way colours are applied to the branding along with all other brand elements.

Anyway, I’ll get into it another day.

For now (and without context), pick ya poison.

1, 2, or 3?























Wordmark logo design for .club! 🤑Every design decision is intentional and founded on the brand. Last slide was the initi...
12/17/2022

Wordmark logo design for .club! 🤑

Every design decision is intentional and founded on the brand.

Last slide was the initial moodboard for the identity design direction.

A lot can happen during the design process. Fonts, logos, and colors change depending on how they work together and what we discover about the brand.

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2022 LOGO SELECTS. A few are still under wraps and in progress. Should I do one of my rejects?
12/15/2022

2022 LOGO SELECTS.

A few are still under wraps and in progress.

Should I do one of my rejects?






















New logo design to be unveiled soon. BIG MOOD! 🏷:
08/18/2022

New logo design to be unveiled soon. BIG MOOD!

🏷:





















When I design branding, I curate the brand to a tee.

That means cutting out everything unnecessary, and only using elem...
07/12/2022

When I design branding, I curate the brand to a tee.

That means cutting out everything unnecessary, and only using elements that strategically 200% best represent the brand.

Love Always, Jess is:
👄 Help Yourself
👄 Waterfall White Noise
👄 Intimacy Unlocked
👄 Money Mindset
👄 Ruffled Sheets

She’s a s*x and money coach whose mission is to guide women and couples to their most s*xually and financially confident lives through 1:1 coaching and retreats.

Jess is unlike any other s*x and money coach in her niche.

I differentiated her brand intentionally, because blending in is not an option.

👄 How does Love Always, Jess make you feel?

—

This branding project was created with my Launch Your Brand in 3 Days VIP service.

If you’re a solopreneur who’s ready to launch already, this brand is for you.

Send me a DM now if you’re ready for your brand transformation.




















In the women-led coaching space…many brands look the EXACT same.Their logos usually consist of a serif font with a swoop...
07/09/2022

In the women-led coaching space…many brands look the EXACT same.

Their logos usually consist of a serif font with a swooping Canva script that overlaps it. Typical.

When it came to designing the logo for Love Always, Jess (a s*x and money coach whose mission is to guide women and couples to their most s*xually and financially confident lives through coaching and retreats), we went bold. Confident. Different.

The whole point of branding is for you to stand out.

(I also PUSH you to where you’re going. If we’re gonna transform you, then we’re gonna TRANSFORM you.)

Here are the logo design details of Love Always, Jess, based on her brand strategy:

💕Capital letters to denote confidence

💕 Bold, unique, customized letters: Jess shows up as herself; she’s unlike other coaches

💕 Font change: Adventurous; willing to take a chance

💕 Heart in place of a comma: Jess makes her own rules and tells her own story.

💕 Travel-inspired letters: Boarding pass font denotes travelling to a new world; transformation. She’s taking you to Costa Rica to transform you and your partner, isn’t she?

I’m excited to show you the rest of the branding. Keep an eye out!

*xuality




















I love this branding design for .jupiter sooo much!-Check out the custom icon designs I created, along with alternate lo...
06/26/2022

I love this branding design for .jupiter sooo much!

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Check out the custom icon designs I created, along with alternate logo variations.

💚 I’m so blessed to work with people who trust me and give me the space to be creative and champion their brands.

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If you feel called to work with me, send me a DM today.

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