10/22/2026
A 5%-off email is the cheapest way to look like you're building loyalty.
It costs you almost nothing.
Which is exactly why it means nothing to the shopper receiving it.
Meanwhile, national chains are sending hundreds of coupons built around what each of their customers purchases every day.
Next to that, your blanket discount reads as an afterthought, and your customer's full baskets go elsewhere.
But building a loyalty program that actually retains shoppers is simpler than you might think.
Here are five steps to build one: https://na3.hubs.ly/y0DdNy0