IS Design Labs

IS Design Labs Strategic & Multidisciplinary Design Studio

IS Design Labs is an innovative design hub, a holistic

Where Brands & Interiors Meet Strategically
IS Design Labs is an innovative design hub founded by Iliana Sergeev. With over 10 years of experience working across multiple disciplines (marketing, advertising, branding, interior design, theming and UI), we know that for a company and product to be successful, a holistic approach should be applied throughout every customer touchpoint and interaction.

Some of our packages include:
- Brand Design & Visual Identity
- Brand Consulting
- Feature/Statement Walls
- Event Design
- Interior Design & Decor

L I N E A G E What do you do when you run a successful, established manufacturing company, but you want to reach a compl...
08/11/2026

L I N E A G E
What do you do when you run a successful, established manufacturing company, but you want to reach a completely new audience? You build a sub-brand!

Mega-Lab Manufacturing saw a huge opportunity to branch out, so we partnered up to create Mega-Lab Works.

The goal? We needed this new identity to feel agile, progressive, and modern to attract a fresh market. But we couldn’t lose the legacy of the parent brand.

If you look closely at the new logo, we kept the foundational flask icon and the signature blue colour association to preserve that established trust, but completely transformed the vibe so they can step confidently into the future.

(Seriously, swipe to the last slide to see the original Mega-Lab logo and let me know what you think of the evolution!)

Check out the link in my bio to see the full case study and the complete visual system we built for this brand!

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G A L A C T I CWhen we started on Screamland Santiago, the creative direction was a wide-open blue sky. The team at Reve...
06/21/2026

G A L A C T I C
When we started on Screamland Santiago, the creative direction was a wide-open blue sky. The team at RevelHouse and I built this concept from the ground up, dreaming up a “Space Academy” for an indoor theme park.
The design language is all about contrast: sleek, monochromatic white walls and futuristic curved architecture meet full-spectrum, vibrant environmental graphics and custom signage designed to draw patrons right into the action.
Instead of overwhelming the space, the graphics act as the energy source - lighting up the spaceship hull while the on-brand signage guides families toward the rides. The result is an environment that feels sophisticated and stylish for parents, but friendly and exciting for kids.

Swipe to see how the environmental graphics bring the energy to life!
See full project on my site now (link in bio).

ScreamLand | Parque de Diversiones 🎡

I N S T A L L E DIt’s officially up on the walls! My collection, “Growing Up,” is now live and installed at This body o...
05/18/2026

I N S T A L L E D
It’s officially up on the walls! My collection, “Growing Up,” is now live and installed at

This body of work is a deeply personal project for me - it’s a reflection on the chaotic, tender, and beautifully imperfect layers of motherhood, childhood, and community. Carving out time alongside my ongoing brand design practice to build these physical, dimensional stories has been a journey, and I am so excited to finally share them with the city.

The Deets:
📍 Venue: Wildhearts Cafe (509 Bloor St W)
🗓️ Dates: On view daily from now until June 13th
☕ Vibe: Entirely free to view. Grab a latte, find a cozy table, and take your time with the layers.

SAVE THE DATE: I’ll be hosting an open-door Industry & Closing Mixer on Wednesday, June 10th from 5:00 - 8:00 PM. There will be custom mocktails, apps, and a chance to chat about the stories behind the art. I’d love to see you there!

Check out our official feature link in my bio via blogTO to plan your visit!!

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R E C L A I MAs we wrap up Earth Week, I’m looking at how our urban living rooms are also vital living ecosystems. In my...
04/25/2026

R E C L A I M
As we wrap up Earth Week, I’m looking at how our urban living rooms are also vital living ecosystems.

In my recent feature for I dive into the logic and curiosity behind Toronto’s most successful public spots. It’s not just about aesthetics - it’s about how a flood-protection landscape like Corktown Common can double as a community sanctuary, or how an urban marsh can thrive in the heart of the East End.

Design is a democratic tool for connection - to each other and to the land we inhabit. Join me for a walk through the East End to see how we can reclaim the “spaces between” to build a more resilient city.

Check out a short article I wrote - A Living Room in Toronto’s East End via the link in my bio.

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S O U LOne of the biggest challenges in rebranding is knowing what to change - and what to keep.When I started working w...
04/17/2026

S O U L
One of the biggest challenges in rebranding is knowing what to change - and what to keep.

When I started working with Vibha, it was clear that their human and sun elements weren’t just a logo, they were the heart of the organization’s history. In rebranding, clients often feel a deep connection to their original visual identity. My job as a designer isn’t always to start from scratch, but to bridge the gap between where they’ve been and where they are going.

For Vibha, I evolved these legacy elements into a more professional, integrated symbol. We kept the spirit, but realigned the ex*****on by building a comprehensive visual language. This involved refreshing the iconography, photography style, graphic elements, colour palette, and fonts to create a unified system that works on a global scale.

Strategy meets soul.

Check out the full transformation at the link in my bio!

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Toronto, ON
M4M2S1

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