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Capy Web Design

Capy is a full-service subscription web design agency, ensuring our clients' websites stay beautiful and high-performing, completely hands-free.

11/08/2024

As search evolves, so must our content. With AI tools like Gemini changing the game, offering standard, general info just won’t cut it like it used to.

Today, content that ranks is content that resonates on a more personal level. First-hand insights and unique perspectives are key to keeping users engaged.

Read more: https://moz.com/blog/content-packaging-problem-whiteboard-friday

In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.

11/07/2024

UX research can often feel like a maze of data, behaviours, and design decisions.

But what it all boils down to is how well you can distill and translate user behaviour into actionable insights.

The Personalization Pyramid explains how getting the basics of personalization right can lead to solid results—no fluff, just clear ways to drive engagement and make your digital experience work smarter. Worth a read if you’re looking to understand how user insights can directly impact your bottom line.

https://alistapart.com/article/personalization-pyramid/

Implement personalized digital experiences that are intentional, ethical, and technologically sound.

11/01/2024

Texture is making waves in digital design this month, using dimension and a sense of tangibility to drive engagement. From subtle grain to shadow play, it’s the little things that drive immersion.

How are you adding texture to your work?

Read more on November’s design trends in Webdesigner Depot: https://www.webdesignerdepot.com/3-essential-design-trends-november-2024/

Touchable texture, distinct grids, and two-column designs are some of the most trending website design elements of November 2024.

10/31/2024

“Why subscription web design?”

In today’s digital landscape, constant site optimization keeps brands ahead.

A subscription approach means that your site not only stays in peak form, but that it has a chance to reach its peak form. Refining user experiences in a meaningful way depends on your ability to glean real insights from user behaviour data. That’s really only possible once you’ve launched and observed your site’s performance.

On top of that, you’ll want your site to adapt to new SEO demands, design trends, and scale as your business grows. When you take into account all the work that needs to be done post-launch, having a dedicated team is a no-brainer.

For more insights on continuous site improvement, check out Webflow’s guide: https://webflow.com/blog/marketers-guide-always-on-website-optimization

How to build a consistent and results-driven web marketing machine

10/25/2024

Business Owners: Is Your Website Pulling its Weight?

Managing your site isn’t just about keeping it live—it’s about knowing if it’s driving your business forward. Success goes beyond traffic; it’s about tracking conversion rates, engagement, and bounce rates to see if your site is doing its job.

How often are you measuring these metrics? And which one matters most for your business?

Take a closer look at how to evaluate your site's performance: https://www.webdesignerdepot.com/measure-website-success/

Your website is often the first thing people see, where they go to learn more about you, get information, or even make a purchase. But just having a website isn’t enough; you’ve got to make sure it’s doing its job and helping you reach your business goals. This is where figuring out how to mea...

10/24/2024

Context-aware animations aren’t just visual flair—they bring a dynamic, responsive feel to websites, making interactions more intuitive and enjoyable. Small details like this can dramatically improve clarity and engagement, making the experience smoother without users even realising it.

How do you see context-aware animations elevating user experiences?

Check out Codrops’ demos: https://tympanus.net/codrops/2024/10/09/exploring-playful-context-aware-animations-for-fixed-elements/

Exploring how fixed elements can hide and reveal based on scroll interactions with playful, context-aware animations.

10/17/2024

Web Designer Depot highlights the rise of AI-centric aesthetics this month—think high-tech visuals with smart, subtle animations. As AI continues to take the spotlight, we’re asking: will this trend elevate user engagement, or risk feeling like a gimmick?

Check out the article for more insights:
https://www.webdesignerdepot.com/design-trends-october-2024/

This article is brought to you by Constantino, a renowned company offering premium and affordable website design You have to get creative when you lack a strong visual. This month's design trends roundup focuses on this concept.

10/16/2024

We’re excited to see Webflow bringing GSAP’s animation power into the platform!

As a team that’s always exploring custom animations, we’re thrilled that some of the effects we’ve been writing by hand are about to become native features.

This means even more ways to build high-impact, interactive experiences for our clients. Looking forward to what’s next for Webflow!

https://webflow.com/blog/webflow-acquires-gsap

Webflow announces the acquisition of the GreenSock business, the company behind GreenSock Animation Platform (GSAP).

10/10/2024

When we start a project, one of the first questions we ask our clients is: Are there websites you love? This simple question can provide a wealth of insight into their vision and help shape a design that resonates.

This article showcases some impressive portfolio sites, making it a great resource for sparking inspiration. It’s a reminder that the more we understand a client’s style and preferences early on, the better we can deliver a final product that feels just right.

https://speckyboy.com/portfolio-website-inspiration/

A collection of beautifully designed personal portfolio websites to give you the inspiration you may need for creating your own.

10/08/2024

Heading into Q4, we’re reflecting on some of the tips we’ve prioritised this year to elevate digital experiences. From engaging micro-interactions to bold kinetic typography, we’ve seen how these design choices can make a site more dynamic and memorable.

As we continue refining our approach, this article breaks down the trends that will shape effective marketing sites into 2024. If you’re looking to bring more energy and engagement to your site, don’t miss these insights!

https://webflow.com/blog/marketing-site-experience-2024

Making your site an experience can be the key differentiator in your ability to reach, obtain, and retain customers.

10/03/2024

User research isn’t just about gathering data—it’s about understanding and telling the story of your audience. This article explores how effective storytelling through research can lead to stronger designs and more meaningful user experiences.

At Capy, we always strive to uncover the deeper narrative behind user behaviours, using those insights to build experiences that resonate. How do you incorporate storytelling into your design process?

https://alistapart.com/article/user-research-is-storytelling/

How can user experience researchers make sure their voices are heard and their work is valued? By telling a good story. Gerry Duffy guides us through the thickets of research as storytelling by sho…

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