10/09/2026
From guiding tours through the Vatican Museum to leading a small team Visit Sarasota County today as Director of Web and Digital Engagement, Jess Bertolini has seen all sides of the tourism industry.
Answering "what have you done for us?" from 450 different partners used to mean piecing everything together from spreadsheets and scrolling back through Visit Sarasota's Facebook feed by hand 🫠
Now with CrowdRiff's Content Planner, Jess says the biggest change is that the information feels much easier to get to:
"Partners definitely want that visibility, and now when those questions come up, we have a better starting point."
Read how Jess plans, tags, and tracks it all - plus her tips for staying organized 🤓
Jessica Bertolini started her career in tourism while living in Italy, guiding tours through the Vatican Museum. After moving to the Canary Islands in Spain, she worked for a windsurf and kitesurf school and helped build a multilingual tourism website for the island of Fuerteventura. Moving back to....
