06/13/2021
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Keyword choices are not made lightly. There’s a strategy. There’s a reason. There’s DATA!
Data! We love data and the data surrounding your primary (or potentially primary) keywords can bolster and affect your SEO strategy.
- Search Volume: Not the end-all-be-all metric to base your keyword decisions on, but consider whether your keyword of interest is interesting to others and generates a decent amount of search volume. If it’s low, that may be ok, you could be on to something.
- Keyword Difficulty allows you to assess whether this keyword is going to be difficult to rank for & if there are already high-quality content & domains occupying the top organic positions. If the KD% is high, it’s a sign that your efforts might be better spent on a different keyword.
- The breakdown of search volume per country can be an eye opening opportunity. You may realize there are new geographies to focus on that have a high interest in your keyword.
- Understanding how many results are coming up in the SERP can make it clear as to how saturated (or not) the SERP is with existing content. Ask yourself, do you want to contribute to that ocean of existing content or not.
- Knowing which SERP Features are being triggered by your keyword allows you to put the work in on the backend to boost your presence outside of the organic listings. There are more ways to get on the first page of Google.
- Organic seasonality is key to an SEO strategy. It can also influence the other words used to describe your keyword and make your content more interesting and relevant. It can also help you choose visuals that will be relevant to the seasons, too.
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