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Benefits of using cloud technology at your hotelCloud technology is now the dominant force in online distribution. Not o...
10/28/2021

Benefits of using cloud technology at your hotel

Cloud technology is now the dominant force in online distribution. Not only does it help hotels generate more bookings, but it can improve almost every aspect of running a successful hotel business.

And here’s the benefits of using cloud technology:

Cloud technology is cost-effective
Upfront costs are always low with cloud technology because you only pay for what you need in regards to storage and computing power.

Cloud technology saves time and increases productivity
The flexibility of the cloud also means you can operate your property management system from anywhere, as long as you have an internet connection and a device.

Cloud technology is secure and safe
Data is always stored securely and remotely rather than in a physical location, meaning there is far less risk of your data and records being compromised or lost.

Cloud technology is a powerful processor
The actual processing and computing with cloud technology is faster because it utilises connected abilities that weren’t previously possible on a single computer.

Cloud technology improves staff collaboration
You can implement strategies to make your staff more responsive, freeing them from the confines of the front desk to give quicker and more personalised service to your guests.

Cloud technology helps you develop strategies
Because you can use this technology to collect and analyze a vast amount of guest data, you can easily develop relevant loyalty programs and pricing plans that will maximize both your guest acquisition and retention

Given its flexibility and adaptability, more hotels should be assessing the available hotel technology if they want to boost their business revenue.

Cloud technology can be an especially useful and affordable tool for independent hoteliers who don’t have large budgets.

Hotel Technology Systems There’s such a huge range of systems hotels can put into action in different facets of their bu...
10/27/2021

Hotel Technology Systems

There’s such a huge range of systems hotels can put into action in different facets of their business. Some help on the back end, some improve the overall quality of the property, some interact direct with guests.

Here are some that you might be using or consider using for your hotel:

Channel Manager
Booking Engine
Property Management System
Website Builder
Payment Solution
Revenue Management System
Rate Intelligence Tool
Check-in/out Software
Marketing Automation
In-room Tech Amenities

What many of these systems have in common is that they operate on the cloud.

Cloud technology is now the dominant force in online distribution. Not only does it help hotels generate more bookings, but it can improve almost every aspect of running a successful hotel business.

So don’t be afraid to upgrade your hotel through technology. It is also one of the things that can encourage guests to book with you directly.

Basic Guidelines on Hotel Overbooking for HoteliersPut a strategy in place before you begin this practice. This strategy...
10/26/2021

Basic Guidelines on Hotel Overbooking for Hoteliers

Put a strategy in place before you begin this practice. This strategy should include reviewing your franchise agreement and consulting with the hotel brand representative to ensure you are not violating any brand standards.
Start by Identifying Overbooking to get a better picture of potential opportunities or risks.

The first step in identifying overbookings is to determine how many bookings the hotel has by carefully monitoring daily reporting on new reservations, canceled reservations, current ability, including nightly departure reports, arrival reports, and all in-house reports.
Find out where they came from (did guest book directly or through an OTA) and make sure that channel is no longer open and susceptible to overbookings. (for example, two guests might book the same room from different channels at the same time).

After it’s determined that a hotel is overbooked, hoteliers should check how many cancellations the hotel has. Cloudbeds.com describes that one or two bookings won’t matter because of future cancellation.

Pay attention to group contracts and online travel company terms and conditions. Walking a group to another property will likely violate your group sales contract, which could put a great deal of revenue at risk. And while you are viewing that group contract, take care to check for any contract provisions that could address consequences for walking guests attending the meeting who happen to book outside a room-block.

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Basic Guidelines on Hotel Overbooking for HoteliersPut a strategy in place before you begin this practice. This strategy...
10/25/2021

Basic Guidelines on Hotel Overbooking for Hoteliers

Put a strategy in place before you begin this practice. This strategy should include reviewing your franchise agreement and consulting with the hotel brand representative to ensure you are not violating any brand standards.
Start by Identifying Overbooking to get a better picture of potential opportunities or risks.

The first step in identifying overbookings is to determine how many bookings the hotel has by carefully monitoring daily reporting on new reservations, canceled reservations, current ability, including nightly departure reports, arrival reports, and all in-house reports.

Find out where they came from (did guest book directly or through an OTA) and make sure that the channel is no longer open and susceptible to overbookings. (for example, two guests might book the same room from different channels at the same time).

After it’s determined that a hotel is overbooked, hoteliers should check how many cancellations the hotel has. Cloudbeds.com describes that one or two bookings won’t matter because of future cancellations.

Pay attention to group contracts and online travel company terms and conditions. Walking a group to another property will likely violate your group sales contract, which could put a great deal of revenue at risk. And while you are viewing that group contract, take care to check for any contract provisions that could address consequences for walking guests attending the meeting who happen to book outside a room block.

How Hoteliers Should Handle Overbookings? Overbooking carries both risks and rewards as this is a revenue management str...
10/24/2021

How Hoteliers Should Handle Overbookings?

Overbooking carries both risks and rewards as this is a revenue management strategy practiced in the industry. It is a strategic approach to lessen losses from no-shows, cancellations, early check-outs by maximizing occupancy and revenue per room.

But if this is not executed properly, it can backfire and cause long-term financial losses and damages to the property. It’s often a challenge for small and mid-sized hotel owners to oversee their room inventory on their own website and select Online Travel Agencies (OTAs).

Hoteliers should therefore have a proper overbooking strategy in place and with the right response, it will also lead to the recovery of the guest’s satisfaction.

Determine which guests to relocate. This is best treated on a case-by-case basis. VIPs, groups or families, or individuals who are staying for multiple nights should ideally get the priority to stay.

Short-term business travelers might be more flexible. Some hotels will qualify guests based on rates, for example, a guest who booked through an OTA and bringing in $100 might be better to move than a guest who booked directly for $400.

Determining “how many times your guests have been to your property, and how much they’ve spent. Guests who stay at your property regularly might not mind relocating if you incentivize them with rewards points”.

Guests who have never stayed at your property before are also good candidates to move because their expectations are lower.

What is Overbooking in a Hotel?Hotels overbook to mitigate losses from no-shows, cancellations, and early check-outs, an...
10/23/2021

What is Overbooking in a Hotel?

Hotels overbook to mitigate losses from no-shows, cancellations, and early check-outs, and to increase revenue with clients who overstay or walk in.
Pros and Cons of Overbooking Hotel Room:

Pros:
✅It helps the hotel achieve full occupancy, maximizing revenue
✅It produces long-term revenue and profit increases
✅It’s a low-risk and common strategy in hotel revenue management
✅Compensation is usually cheaper than keeping a room empty
✅Rules of refusing to be walked are predetermined and also acceptable

Cons:
✅Can potentially lead to a bad guest experience
Decreased customer loyalty
✅Negative reviews on social media
✅Additional costs for guests to be walked to other locations
✅Reservations must be carefully monitored to control unintended or excessive overbooking

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Digital Transformation Strategy For HotelsHotel owners know there are many goals a digital transformation can help achie...
10/22/2021

Digital Transformation Strategy For Hotels
Hotel owners know there are many goals a digital transformation can help achieve. The mission in approaching digital transformation is to pick the goal with the highest impact.

Digital transformation can help to:

✅Increase digital revenue and website traffic
✅Reduce operational costs
✅Improve product and service quality
✅Improve customer outcomes

Pick one of these goals, or something similar, to begin your digital transformation.

Pe***ng your technology acquisition to a specific outcome will drive the operational and personnel changes necessary to be successful.

Imagine a scenario in which your hotel decides to increase digital revenues across your properties. One obstacle toward gaining digital revenue is a high volume of overbookings. Overbookings occur when the total number of rooms reserved by guests during a certain time period is more than the number of rooms available. Hotels often overbook to mitigate losses from no-shows, cancellations, or early check-outs; however, overbookings also indicate poorly run operations.

Technologies hotels invest in to improve the guest experienceNow, let’s look at some of the technologies in the hotel in...
10/21/2021

Technologies hotels invest in to improve the guest experience

Now, let’s look at some of the technologies in the hotel industry based upon the input of the panelists and, in particular, technologies that are currently being increasingly deployed to enhance the guest experience.

✅The mobile/digital key

So, the digital key is an essential priority for Hilton and is being rolled out across the portfolio of the brand. The digital key essentially enables guests to open any door for which they usually would use a key card and is available within an app.

✅The connected room

Remotely checking in and out, enabling today’s savvy travelers to view their own content as they want, for instance, with Chromecast; essentially the whole connected room idea with the demanding and digital customer in mind.

✅Voice recognition

When speaking about the connected room and the ability to control various parts of it, one inevitably has to think about voice recognition and voice-controlled systems.

Partner with Local Attractions to Build Guests PackagesDid you know hotels can advertise certain services without having...
10/20/2021

Partner with Local Attractions to Build Guests Packages

Did you know hotels can advertise certain services without having them onsite?

For example, hotels don’t actually need to have an on-site golf course to advertise that they have a golf course on their hotel’s campus and to include it on their website and booking channels.

Instead, hotels can partner with local businesses and offer discounted rates or upsell guest packages that include free golf trips, spa visits, waterpark tickets, shuttle services, and more.

Partnering with local businesses to offer guest experiences and packages provide a new channel for those businesses to drive customers, creates new hotel ancillary revenue channels and upsell opportunities, and is a facilitator in building relationships with other independent tourism and entertainment businesses that open the door for future partnerships and opportunities.

Launch Add-On Experiences for Your GuestsSimilar to adding room service to your guest experience is launching add-on exp...
10/19/2021

Launch Add-On Experiences for Your Guests

Similar to adding room service to your guest experience is launching add-on experiences for your guests to purchase at your hotel or resort.
While these may require more up-from work and expenses, they provide hotels with brand new revenue streams, as well as hotel amenities that can be used in hotel’s marketing.

A few examples of add-on guests experiences:

✅Spa area
✅Massage services
✅Cooking and fitness classes
✅Business seminars
✅Movie rental
✅Arcade

Sell Home Decor, Supplies, & Merchandise in a Hotel Gift ShopDo you receive positive feedback from guests on your hotel’...
10/18/2021

Sell Home Decor, Supplies, & Merchandise in a Hotel Gift Shop

Do you receive positive feedback from guests on your hotel’s decor? Use this as an opportunity to open a home decor store and gift shop in your hotel. Here you can sell anything that makes your hotel unique or that guests rave about.

Examples of things you could sell in your hotel’s store range from:

✅Local art that you use to decorate your hotel
✅Home products such as hand soap and shampoo you use in guest rooms
✅Home decor found in your hotel’s rooms such as sheets and curtains
✅Unique products found in your hotel’s town such as local beer, food, and more.
✅Products featuring your hotel’s branding such as t-shirts, hats, postcards, and shot glasses.
✅Gift cards for your future visits to your hotel.

Sell Home Decor, Supplies, & Merchandise in a Hotel Gift ShopDo you receive positive feedback from guests on your hotel’...
10/16/2021

Sell Home Decor, Supplies, & Merchandise in a Hotel Gift Shop

Do you receive positive feedback from guests on your hotel’s decor? Use this as an opportunity to open a home decor store and gift shop in your hotel. Here you can sell anything that makes your hotel unique or that guests rave about.

Examples of things you could sell in your hotel’s store range from:

✅Local art that you use to decorate your hotel
✅Home products such as hand soap and shampoo you use in guest rooms
✅Home decor found in your hotel’s rooms such as sheets and curtains
✅Unique products found in your hotel’s town such as local beer, food, and more.
✅Products featuring your hotel’s branding such as t-shirts, hats, postcards, and shot glasses.
✅Gift cards for your future visits to your hotel.

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