07/28/2026
A homeowner opens the front door.
A friendly salesperson smiles, points to the solar panels on the neighbor's roof, and says:
"This program ends soon. If we complete the paperwork today, you won't miss out."
Thirty minutes later, the homeowner has signed a contract worth tens of thousands of dollars.
❌ No comparison quotes.
❌ No independent research.
❌ No time to fully understand the financing or the fine print.
That scenario is exactly what British Columbia is trying to prevent.
Starting August 1, unsolicited door-to-door sales of residential solar systems will be prohibited, making prohibited contracts unenforceable and limiting seller-arranged financing.
It's an important step.
Solar isn't the problem.
High-pressure selling is.
Most solar companies work hard to educate homeowners and provide fair, transparent proposals. Unfortunately, a handful of bad actors have damaged trust across the entire industry.
We've seen it firsthand.
Some homeowners have been presented with contracts priced dramatically above market value, while others have signed agreements they didn't fully understand until long after the salesperson had left.
The result?
✅ Consumers lose confidence.
✅ Good installers lose credibility.
✅ The entire industry pays the price.
British Columbia has drawn a line.
The bigger question is whether Alberta, Ontario, or another province will be next.
We believe the future isn't about making it harder to sell solar.
It's about making it easier for homeowners to understand what they're signing.
Because informed homeowners make better decisions, and transparent companies benefit when trust becomes the competitive advantage.
Do you think other provinces should follow British Columbia's lead, or are there better ways to protect homeowners while supporting reputable solar businesses?
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Link in the comments below.
