Hive.co

Hive.co The go-to marketing platform for event marketers. We're the go-to marketing platform for event marketers.

Hive gives you the ability to easily create revenue-generating campaigns built on your ticketing data, helping you make every event a sell-out.

We're excited to announce that Hive and .com have entered a new partnership, bringing more efficiency and ease of use to...
01/10/2026

We're excited to announce that Hive and .com have entered a new partnership, bringing more efficiency and ease of use to our shared clients through a new integration.

Once connected, your https://hubs.ly/Q04yYLR20 ticket buyers are ready for campaigns in Hive. No exports, no spreadsheets. Just more time to fill your fair.

"Every ticket sold starts a relationship with a family in your community. Connecting https://hubs.ly/Q04yYLR20 and Hive helps fair teams keep that relationship going all year, so more of those families come back each year.

Scott Hillyer, Founder and CEO of .com

Learn more : https://hubs.ly/Q04yYLPW0

Book a Call: https://hubs.ly/Q04yYLW80

Our CEO Ian is heading to Seattle to speak at the VenuesNow Conference this week! 🎤He’s looking forward to meeting the p...
28/09/2026

Our CEO Ian is heading to Seattle to speak at the VenuesNow Conference this week! 🎤

He’s looking forward to meeting the people behind the venues and events we all love. If you’re there on September 29–30, go say hi—we know he’d love to chat.



https://hubs.ly/Q04yrXyS0

25/09/2026

Prototypes are easy, keeping things running is the whole game, and busy teams do better when their tools handle the AI work out of the box.
Watch the latest episode of Backstage:

Full episode: https://hubs.ly/Q04y4Jzw0

A great week in Raleigh with the Etix community 🐝From Ruby taking the stage for a Hive speed round, to Steve sharing how...
17/09/2026

A great week in Raleigh with the Etix community 🐝

From Ruby taking the stage for a Hive speed round, to Steve sharing how AI is helping event marketers, to Dani and Ruby connecting with customers and new faces throughout the week, Etix Blast was full of thoughtful conversations, familiar faces, and plenty of good energy.

We wrapped things up with a Hive happy hour alongside our favourite people in the industry.

Thanks to Etix for bringing everyone together and to our team for representing Hive so well! 💛

A great week in Raleigh with the Etix community 🐝From Ruby taking the stage for a Hive speed round, to Steve sharing how...
17/09/2026

A great week in Raleigh with the Etix community 🐝

From Ruby taking the stage for a Hive speed round, to Steve sharing how AI is helping event marketers, to Dani and Ruby connecting with customers and new faces throughout the week—Etix Blast was full of thoughtful conversations, familiar faces, and plenty of good energy.

We wrapped things up with a Hive happy hour alongside some of our favourite people in the industry. Thanks to Etix for bringing everyone together—and to our team for representing Hive so well! 💛

09/09/2026

Backstage EP 10 is a conversation with Matt Ford, who ran festivals before he built software and now runs Prism, the booking and settlement platform behind around 2,000 venues.

His take on AI is that live events has more to gain from it than most industries, because of how much repetitive work the job carries. Announcements, on-sales, logistics emails, settlement, the same tasks come around again for every show on the calendar.

When capacity goes up in a job shaped like that, the first thing it buys back is the half of the week nobody got into this business to do.

Full episode: https://hubs.ly/Q04x4l170

31/08/2026

The conversation that actually builds fandom is happening in the comments and almost no marketing plan looks there.

Geoff Shames explains what he reads them for and where he decides to jump in.

The full episode also gets into how his team runs the agency on AI, the client proposal he built from his phone at a bar, and how they turn a tour routing sheet into finished ads in two minutes.

Watch the full episode today: https://hubs.ly/Q04vYQKw0

28/08/2026

Anyone who's marketed a tour knows the routing sheet. Fifty markets in a messy CSV, and somebody has to rebuild the whole thing in Ads Manager by hand, hoping Chicago's ad doesn't end up in Denver.

Geoff Shames' rule: "if there is logic, it can be automated and coded." His team took the 45-minute build down to two minutes.

Watch the latest episode of Backstage to learn more: https://hubs.ly/Q04vLRcp0

One marketing coordinator. Six months. $105K EXTRA in attributed revenue. 🔥At Scheels Arena, Lilly Voges is turning ever...
25/08/2026

One marketing coordinator. Six months. $105K EXTRA in attributed revenue. 🔥

At Scheels Arena, Lilly Voges is turning every campaign into an opportunity to sell tickets and grow their audience.

Her playbook combines strategic email, perfectly timed SMS, automated presales, and contests that turn entrants into buyers:
🎟️ $31,440 from a five-email Alabama campaign
📲 $30,011 from one Brad Paisley presale sequence
🙌 5,683 contest entrants captured since January
📈 27x return on investment in the first half of 2026

Altogether, SCHEELS Arena has now generated more than $325K in Hive-attributed revenue—and Lilly is just getting started.

See how she’s building a repeatable marketing engine for every show:
https://hubs.ly/Q04tnjV-0

What’s one campaign you wish you could repeat for every event? 👇

24/08/2026

Ian sat back down with Geoff Shames for a new episode of Backstage. Geoff has spent fifteen years marketing tours and festivals, long enough to know the call every promoter dreads: the show is Friday, it isn't selling, and it's been on the calendar for six months.

So he built the thing he wished existed, a tool that reads the ticket counts nobody opens and projects where each date will land.

On one arena run it caught a show drifting weeks before anyone would have called it soft. The team moved their spend up while there was still time for it to matter, and the show came back so hard they ended up pushing the stage back to add capacity.

The full conversation gets into how the forecasting works, the AI that quietly runs his agency's back office, and Geoff's theory that the real fan conversation is happening in the comments.

Watch the full episode: https://hubs.ly/Q04t-Scw0

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