08/19/2026
Social media is not an acquisition channel. It is a cost modifier on the ads you already run.
When a practice posts consistently and runs ads at the same time, their ads get cheaper. Cost per new patient drops by as much as 35%, and someone who has seen both your posts and your ad is 61% more likely to book an appointment.
Our latest dental marketing research explains why that happens and what to track instead of counting your bookings from Instagram: https://dentalrx.ca/articles/how-social-media-improves-dental-ad-performance
