10/29/2026
Are blogs still worth it? Yes, but not the way most people remember them.
Your customers are now asking Google and AI tools direct questions like "How much does a commercial renovation cost in Vancouver?" Those tools build their answers from websites that explain things clearly. If your competitor has published that answer and you haven't, he gets the mention.
A well-run business blog gets you found in search and AI answers, pre-qualifies your leads, and keeps working long after it's published. Businesses that blog see 126% more lead growth than those that don't.
The catch: it has to be real expertise, kept current. Most owners don't have the time. That's where ECS comes in.