Widerfunnel

07/26/2022

Big News! We are happy to announce that Widerfunnel is now... Conversion.

As this page will be deactivated in the near future, please follow us at our new homes here:

- wwww.conversion.com
- www.linkedin.com/company/conversion-factory
- twitter.com/conversion_com

To learn more about this merger, visit: https://conversion.com/blog/conversion-and-widerfunnel-merger/

We’re extremely excited to announce that we have now merged with Widerfunnel, North America’s leading experimentation agency. The newly merged agency will be going forward under the Conversion brand, and with a team of more than 100 experimentation specialists, this now makes Conversion the bigg...

08/10/2021

It is absolutely critical to follow an iterative process with your A/B experimentation.

Don’t just run a test and leave it.

Take the time to understand why it won or lost, and apply those learnings to successive tests.

If the test is lost, can you apply the inverse and make it a winner?

If it won, where else can you apply the learnings?

08/06/2021

08/03/2021

Michael St Laurent, Director of Experimentation Strategy at Widerfunnel, recently penned a blog post explaining the Hype Cycle as it relates to a/b testing tools, and how that can impact the success of experimentation programs. Includes 3 tips for optimizing your tool usage.

Expensive A/B testing tools and CRO software are great for enterprise companies, but they don't work without internal resources that know how to drive them.

08/02/2021

Looking for a collection of experimentation-related articles/blogs from last month? Look no further! July Round Up is Here!

Read about how the Financial Times applied rapid experimentation to test out new concepts for the app team, and the lessons learned! Also, CNN is hiring for a Director of Experimentation!

Your monthly dose of experimentation news and resources to help your business grow, faster.

07/23/2021

Register here: https://hubs.li/H0RP02L0

07/23/2021

Can't explain a test result? Check the per browser results to ensure all browsers are executing the test correctly 📝

07/21/2021

Take a drive down memory lane with Gibson Biddle, Former VP at Netflix, on the organization’s progress on personalization from it’s launch back in 1998 all the way to the recent year.

From startup in 1998 to today, a detailed history of the strategy, metrics, and experiments Netflix executed to develop a personalized…

07/19/2021

Carrie Tharp, VP of Retail & Consumer at Google Cloud, shares how retail brands are using insights from their real-time data to transform the customer’s experience.

Retail brands are using insights from their real-time data to transform the customer’s experience.

07/16/2021

Doesn't matter how big or small your changes are, if you haven't done your research to understand your visitors you'll end up with the same result!

07/15/2021

In this blog post, Sidhant Bakhru, Senior Product Marketing Manager at Hulu, shares details about how Hulu created a Center of Excellence and the key actions the group took to take experimentation efforts to the next level.

By Sidhant Bakhru, Principal Product Marketing Manager Moe Lotfy, Principal Product Analytics Manager

07/13/2021

Join us on July 27th as James Flory and Alex Mason share key strategies to level up your a/b testing program.

Sign up here: https://hubs.li/H0RP02L0